Florence
-20%€48median tour
€29middle half of tours€99
- 58% under €50
- #14 cheapest of 50
Europe · 49 cities
Things to Do in Italy
Forty-nine Italian cities in one place: what people actually book, what a tour costs, and which corner of the country each kind of tour lives in.
36,675 tours listed by Viator 49 cities we cover Median tour €48–€72 Free cancellation
Where to go
Cities of Italy
In the order Viator’s own catalogue puts them — most-booked first, not alphabetical.
Full list
All cities, by region
Grouped by region using Viator’s own map of the country. The first block is the places it files directly under Italy.
What it costs
What tours cost in Italy
From our own price index — 2,400 tours across 50 cities, collected August 2026. Medians, not averages: a couple of multi-day packages drag an average into fiction.
Venice
-12%€53median tour
€28middle half of tours€95
- 44% under €50
- #21 cheapest of 50
Rome
at the median€60median tour
€33middle half of tours€129
- 46% under €50
- #26 cheapest of 50
Milan
+20%€72median tour
€47middle half of tours€109
- 31% under €50
- #35 cheapest of 50
Vertical line is the global median, €60. Full table for all 50 cities in the Tour Price Index.
Food & drink
Street food, markets and tasting walks with a local guide.
ExploreWine & breweries
Vineyards, cellars, breweries and distilleries.
ExploreCooking classes
Cook the local dish, then eat it — usually three hours.
ExplorePhotography
Guided shoots at the right hour, and photographers for hire.
ExploreDay trips
Out of the city and back the same day.
ExploreWalking tours
Small groups, old streets, two hours on foot.
ExploreBoats & cruises
Harbour cruises, catamarans, kayaks and sunset sailings.
ExploreCycling
City rides, e-bikes and countryside routes.
ExplorePractical info
Know before you book
The things that change a decision — not a retelling of the guidebook.
Book the big three before you fly
The Colosseum, the Vatican Museums and the Uffizi all run on timed entry, and in summer the official slots go weeks ahead. There is no queue you can join instead. This is the one country where a guided tour is often not the upgrade but the only remaining way in: operators hold allocations the ticket office no longer has.
Italy rewards day trips more than almost anywhere
Rome to Florence is about an hour and a half by train, Florence to Venice about two. That geography is why so much of the catalogue is day trips rather than city walks — Siena and Chianti out of Florence, Pompeii and the Amalfi Coast out of Naples, Tivoli out of Rome, Lake Como out of Milan. One base and trips outward beats moving hotels every second night.
The south and the islands are a different kind of trip
Sicily, Puglia and the Amalfi Coast are driving and boat country, and public transport thins out fast off the main line. Tours there are largely about transport: a seat in a minivan, a skipper, a transfer instead of a rental car. Ferry and hydrofoil timetables shrink sharply between October and April, so an island day trip that is routine in July may not run at all in January.
Do not drive into a historic centre
Almost every old town is ringed by a ZTL — a restricted zone with camera enforcement and no barrier to stop you. The fine arrives months later through the rental company, one per entry. A car earns its keep in Tuscany, Puglia and inland Sicily, which is exactly why tours from those regions are built around a driver.
Churches have a dress code and it is enforced
St Peter’s Basilica, the Duomo in Milan and plenty of smaller churches turn people away for bare shoulders or knees, and a booked tour does not change that. Carry something with sleeves in summer. Some sites also bar large bags and have no cloakroom to leave them in.
Plan around the middle of August
Ferragosto falls on 15 August and it is the Italian holiday: family-run restaurants and small operators close for days around it, while the heat in Rome and the south is genuinely punishing. The coast is full and the cities are half shut — the worst fortnight of the year to improvise.
When to visit
Italy through the seasons
What is open, how busy it gets, and when to book ahead.
Spring
Mar–May
- Best for
- Art cities before the heat, green Tuscany, long walkable days.
- Crowds
- Booking tip
- Book Colosseum and Uffizi slots two to three weeks out; Easter week goes first.
Summer
Jun–Aug
- Best for
- Coast and islands, every ferry and boat trip running.
- Crowds
- Booking tip
- Anything indoors sells out; mid-August closes a lot of small operators entirely.
Autumn
Sep–Nov
- Best for
- Harvest in Tuscany and Piedmont, sea still warm into October.
- Crowds
- Booking tip
- Late September is the sweet spot: full timetables, noticeably thinner crowds.
Winter
Dec–Feb
- Best for
- Museums without queues, Christmas markets across the north.
- Crowds
- Booking tip
- Coastal boat trips largely stop — check the day trip actually runs before you plan around it.
Frequently asked
Italy: common questions
How many days do you need in Italy?
Seven to ten days is the honest minimum for Rome, Florence and Venice together, and even that is brisk. Four or five days in one city with two day trips out of it usually makes a better trip than three cities in a week, because you lose most of a day to every move.
Do I need to book Colosseum and Vatican tickets in advance?
Yes. Both use timed entry with a capped number of slots, and in high season the official times are gone weeks out. If the dates you want are sold out on the official site, a guided tour with its own allocation is usually the only way in that week.
What does a tour in Italy typically cost?
From our price index of 50 cities: the median tour is €48 in Florence, €53 in Venice, €60 in Rome and €72 in Milan, against a global median of €60. So Italy sits around the middle of the world — the expensive part of an Italian trip is rarely the tours.
Are tours in Italy run in English?
In the cities on this page, almost always — English is the default second language for guiding here. In smaller southern towns the choice narrows, and a small-group or private tour is the more reliable way to get an English-speaking guide rather than an audio device.
When is the best time to visit?
April to June and September to October: warm, open and without August. Mid-August is the Italian holiday — Ferragosto falls on the 15th and family-run places shut for days around it, while the heat in Rome and the south is genuinely punishing. Winter is excellent for the art cities and poor for the coast, where boats and many hotels simply stop.
Do I need a car in Italy?
Not for the cities, and a car there is a liability: historic centres are ringed by ZTL zones with camera enforcement, and the fine arrives months later through the rental firm. Tuscany, Puglia and inland Sicily are the places a car helps — which is also why day tours from those regions are built around a driver.
Can you see Pompeii and the Amalfi Coast in one day?
It is done constantly and it is tight. Combined tours from Naples or Sorrento run about nine to eleven hours, with roughly two hours at Pompeii and the rest on the coast road. If Pompeii is the reason you came, give it its own morning with a guide — the site is 44 hectares and unlabelled in long stretches.
Which Italian city is best for a first visit?
Rome, if you only get one. It carries the most in walking distance, has the deepest choice of tours at every price, and the day trips out of it are the easiest to arrange late.
RomeFlorenceVeniceSorrentoMilanNaplesLake ComoPompeiiVatican CityPositanoAmalfiSalernoCapriMessinaBariLake BraccianoBolognaVerona