




Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand. Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is worth discovering. We are right there. Montelupo Fiorentino is where Florence's ceramics have been made for over 700 years. When you visit us, you step into the daily life of a pottery family. You meet my father Salvatore, who has been at the wheel for 50 years, and the artisans who hand-paint every single piece — it gives you a whole new appreciation for handmade things. If something catches your eye, you can also order custom-made pieces directly from the factory! After the visit you get into it yourself, sit at the wheel, and make something with your own hands. We are proud to enrich the Italy trip of the people who come to us, so they can say they did not only visit Italy — they explored it, understood its traditions, and left with something they created themselves.
Prices are per person when two book together; a solo traveller pays $182.
Larger groups pay less per person.
In demand: 13 of the next 35 departures are already sold out.
From the operator’s live schedule on Viator, checked Nov 12.
Reviews collected by Viator and Tripadvisor
Excurgo comparison of 3,165 Viator tours, recalculated daily.
For a full refund, cancel at least 24 hours before the scheduled departure time.
The Florence Pottery Experience: Factory Tour & Masterclass lasts about 2 hours.
Prices start at $137 per person for this Florence experience, booked through Viator with the price shown before checkout. That is the per-person price when two book together; a solo traveller pays $182. There is 1 booking option, so the final price depends on the option you choose.
According to the operator’s current schedule, it runs on Mondays, Tuesdays, Wednesdays, Thursdays, and Fridays, starting at 10:00 AM and 2:30 PM.
It can: 13 of the next 35 departures are already sold out, so booking ahead is a good idea.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
The meeting point is The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :). By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min from the shop. Hotel pickup is not part of this experience.
Reviews collected by Viator and Tripadvisor
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
The Florence Pottery Experience: Factory Tour & Masterclass | 2 hours | 5.0 (238) | $137 | |
Uffizi Masterclass with Art Expert in Florence | 2h 30min | 4.5 (192) | $82 | View |
Florence: Uffizi Gallery Timed entry Tour Options & Masterclass | 3–6 hours | 4.3 (652) | $82 | View |
Tuscan Pasta Masterclass Small-Group Cooking Experience | 2h 30min | 4.9 (17) | $148 | View |
Florence Leather Factory and Workshop Experience | 2 hours | — | $110 | View |
Florence: visit to the pasta factory with tasting possibility | 1h 30min | 5.0 (3) | $20 | View |
Florence Photography Masterclass - Private Photography Lesson | 3 hours | 5.0 (7) | $171 | View |
The experience is available in EN.
It is a small-group experience with a maximum of 6 participants.
Infants and small children can ride in a pram or stroller Children must be accompanied by an adult
Yes, bookings are confirmed instantly.
Travellers rate it 5.0 out of 5 across 238 reviews on Viator and Tripadvisor; it is run by La Galleria Nuove Forme d'Arte.