Negril is one of the better known Resort Towns in Jamaica. It has the best beaches in Jamaica, beautiful sunset and famous for cliff diving at the Rick's Cafe. Private tour extended to a maximum of 22 travelers.
Schedule & prices
Runs
Every day
Start times
10:00 AM
Next available
Wed, Oct 14
Group price
$220 per vehicle, up to 5 people
From the operator’s live schedule on Viator, checked Oct 13.
Tour Options
Negril Beach Beach Ricks Cafe and Sunset Tour
Pickup included
Private Negril Tour 9 hours
Duration: 9 hours
mini van
Pickup included
Itinerary
Negril
240 min
After picking you up from your hotel in Montego Bay, we will head west towards Negril. The total drive approximately 90 minutes each way, however the drive is beautiful. Your driver will be your Tour Guide sharing our Jamaica with you along the way.
The drive will take you through local townships where you will have a chance to see how the locals go about their business.
We will arrived in Negril around 11:30 AM at which we will take you to Negril Beach. We normally use the beach at Margaritaville because of all the amenities at our disposal.
Rick's Cafe
120 min
After spending time at the 7 Mile Beach Negril we then head to Rick's
Cafe around 4 pm. It is a 15 minute ride along the coastline which is as charming as it gets.
Rick's Cafe is a bar perch on a cliff where people who are brave enough will take a plunge. However, for the not so adrenalin seekers just watching others is fun enough.
Expect live reggae music, great drinks and a glorious sunset.
What's included
Included
Private tour
Driver/guide
Port pickup and drop-off
Transport by air-conditioned minivan
Transport by private vehicle
Not included
Drinks
Food and drinks
Lunch
Food and drinks, other than the "value added offers" specified in your guidebook
Pickup Locations & Times
We will pick you up in front of your hotel lobby area.
Traveller Ratings
Reviews collected by Viator and Tripadvisor
4.9
29 reviews
5
26
4
3
3
0
2
0
1
0
Important Information
Specialized infant seats are available
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
Dress code is casual
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Negril Beach Beach Ricks Cafe and Sunset Tour take?
Negril Beach Beach Ricks Cafe and Sunset Tour lasts about 6–8 hours. The itinerary has 2 stops.
How much does Negril Beach Beach Ricks Cafe and Sunset Tour cost?
Prices start at $220 per person for this Montego Bay experience, booked through Viator with the price shown before checkout. There are 2 booking options, so the final price depends on the option you choose.
What days does Negril Beach Beach Ricks Cafe and Sunset Tour run?
According to the operator’s current schedule, it runs every day, starting at 10:00 AM.
Can I cancel Negril Beach Beach Ricks Cafe and Sunset Tour for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. We will pick you up in front of your hotel lobby area. Pickup points include Breathless Montego Bay Resort & Spa, Hyatt Zilara Rose Hall.
What languages is Negril Beach Beach Ricks Cafe and Sunset Tour offered in?
The experience is available in EN.
Is this a private or a group tour?
It is a private experience: only your party takes part. Up to 15 travellers can book together.
Is the tour suitable for children?
Specialized infant seats are available Infants and small children can ride in a pram or stroller
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Is Negril Beach Beach Ricks Cafe and Sunset Tour worth it?
Travellers rate it 4.9 out of 5 across 29 reviews on Viator and Tripadvisor; it is run by Best Jamaica Products and Services.
Reviews(29)
Reviews collected by Viator and Tripadvisor
9
9lewisb
April 10, 2026 · via Tripadvisor
Great company. Ask for Verol.
Best Jamaica Tour provided our transfers from MBJ to Princess Grand Jamaica with good quality vehicles and kids car seats. Excellent value for money with quick and efficient communications with Yanique. Our driver Verol was a safe pair of hands. He was knowledgable, courteous and excellent company to have. He made it very easy to travel around the island with an infant and two 3 year olds. We ended up booking two tours with him which were excellent. He knew all the great spots and is a credit to the company. Negril beach is well worth a visit.
1 people found this helpful
1
128jayz
September 11, 2025 · via Tripadvisor
Reliable transportation
Best reliable transportation in Montego Bay. Drivers are courteous and always on time. Alex and Verol are awesome drivers. Highly recommended.
1 people found this helpful
9
954joeyw
June 24, 2023 · via Tripadvisor
The best way to explore Jamaica! Ask for Neville!!
So much to say about this experience and our driver Neville! We were picked up at 10:00 am, and throughout the day we were introduced to the local way of living in Jamaica. Neville drove us around the different areas of Montego Bay prior to taking us down to Negril. He was a very safe driver and was incredibly fun to get along with. Alongside sharing Jamaica's history and culture, he made sure that we got everything we wanted and were safe during our day out, he even shared his Tupperware of local fruits with us! Once we got to Negril we had the opportunity to walk along the beach and hop to different beach bars for a couple hours. Afterwards, we were driven to Rick's cafe and spent about an hour or so there prior to heading back to Montego Bay. We are so grateful to have experienced our last days in Jamaica with Neville, we will never forget him. We are so glad that we booked the experience through Best Jamaica Day Tours, and thank you Shameila for organizing this tour on our behalf!
T
TruGibbs
June 7, 2023 · via Tripadvisor
Best Jamaica for real!
Awesome experience! Our driver, Cupcake, was the most kind, considerate, and patient driver I have ever had. Knows exactly where to take you for exactly what you want!!! I will be back in July and DEFINITELY booking with Best Jamaica and Cupcake! Thank you!
A
alexismF4178ZX
June 5, 2023 · via Tripadvisor
Truly the Best!!!!!!!!!
We had a group of 10 travel to Jamaica for a birthday party. I only booked one excursion ahead of time because I wanted to make sure that we were happy with the service before I booked anymore. Let me just tell you… Best Jamaica tours exceeded our expectations. We were so happy with their services that we ended up booking a second excursion and used them for airport transportation both ways. Not only are their prices the best, the vehicles were clean, and the drivers were amazing. Vernon… aka cupcake (😊) was very accommodating and patience for this not so easy-going group of women (😂). His patience should be commended. Alex drove us to the airport when it was time to leave. Our short time with him was very pleasant. Best Jamaica Tours company is professional, honest, and goes out of their way to make sure their clients are satisfied. I travel a lot and research everything very well before I go. If you have any transportation needs while you are in Jamaica , this is the company to use!!!!!
D
DTB1108
March 27, 2023 · via Tripadvisor
Great experience
My family and I enjoyed ourselves on this tour. The beach and Ricks was a great time Our guide Omari was kind and accommodating.
W
Wyatt J
September 22, 2022 · via Tripadvisor
Great Day in Negril
We had a great ride along coastline from Montego Bay to Negril. Seven Mile Beach is so beautiful with crystal clear, turquoise waters. Neville was our driver and he was great! So friendly and fun. Would definitely do again and would ask for him!
D
DIMITRIOS_P
July 21, 2022 · via Viator
Don't be affraid to jump,a t least from the least tall platform
One of the best beaches on the island. The missing star is for the rainy day and the clouds at the date of the tour, 20th of July 😞
The sun appeared one hour before i left to Rick's Cafe.... A unique experience and I couldn't have missed jumping from the clif 😱
Amazing!!
J
jasonk506fish
June 10, 2022 · via Tripadvisor
Negril snorkel, parasailing and Blue Hole Mineral Spa
We customized our tour to include Blue Hole Mineral Springs (very under utilized natural wonder). Our guide, Alex, was fantastic and totally flexible. When we changed plans midway and realized we needed more cash for parasailing he figured out a way to make it work and saved the day for us. Recommend Best Jamaica Tours and especially Alex, with the highest possible regards! Wish we had found them earlier in the trip as we would have done ALL our excursions with Alex! Respect and much love!
1 people found this helpful
P
Paul C
June 6, 2022 · via Tripadvisor
Best tour hands down 😃!
This was the best tour that my family and I have taken in Jamaica! Ewart (Romaine) did a phenomenal job touring us around Jamaica - from Montego Bay to Negril. Visiting Margaritaville along with Negril Beach was an excellent combination😃. We were blown away by the beauty of the beautiful beach and the amazing food at the restaurant. After spending a few hours there, we ventured to the world famous - Rick’s Cafe. We saw wonderful cliff dives and enjoyed more delicious food. The views of the ocean and cliffs are totally next level - so I highly recommend. Romaine treated us like family throughout this entire tour and we highly recommend taking this excellent tour😃. We plan on using this tour company again on future visits!
