Booking your Negril 7 Mile Beach and Rick’s Café tour with Ultimate Excursions Tours and Taxi Service guarantees an unforgettable day filled with beauty, fun, and authentic Jamaican vibes. As a family-owned company with over 10 years of experience, we specialize in providing safe, comfortable, and personalized tours tailored to your needs. Relax on the world-famous 7 Mile Beach with its soft white sand and crystal-clear waters, then head to Rick’s Café for breathtaking cliffside views, live music, and the thrill of watching (or joining!) the cliff divers. Our professional, friendly drivers ensure timely pick-up, clean vehicles, and insightful commentary along the way. We avoid the crowds and rigid schedules of cruise-line or resort tours, allowing you to enjoy every moment at your own pace. Whether you're soaking up the sun or catching the sunset at Rick’s, we’re here to make sure your experience is smooth, safe, and unforgettable.
Schedule & prices
Runs
Every day
Start times
11 times a day, 8:00 AM–1:00 PM
Next available
Thu, Oct 15
Adult (ages 4+)
$65
Infant (ages 0–3)
Free
Prices change with the date; the lowest is shown.
From the operator’s live schedule on Viator, checked Oct 14.
Tour Options
Price for GROUP of 4-30 people
Group of 4-30 people price
Pickup included
Price for a GROUP of 2 people
Group of 2 people price: For groups of 4 persons and over. Please use the other section for 4-15 people
Pickup included
Price for a GROUP of 3 people
Group of 3 people price: For groups of 4 persons and over. Please use the other section for 4-15 people
Pickup included
Itinerary
Seven Mile Beach
Admission included120 min
Seven Miles Beach Negril
Seven Mile Beach Negril is famous for relaxing on pristine shores on one of the best beaches in Jamaica.
Some days you’ll find a larger crowd than others, but mostly the size of the beach accommodates in a way that you won’t have to be stepping over people just to find a good spot. A good place to set up by Seven Mile Beach standards is somewhere you’ll be able to take in the views of the surrounding cliffs, feel the ambiance of a real like postcard worthy beach complete with swaying palm trees, and perhaps even catch a glimpse of the mysterious lighthouse. The beach is so big that depending on where you go, you’ll have a slice of paradise to yourself – at least for an afternoon! Many people love this beach because of how far the sand seems to stretch out, beckoning you to explore more of this all-natural territory which is uniquely Jamaican.
Things to do at Seven Mile Beach:
Swim, eat, explore, socialize… Seven Mile Beach is the perfect space for it all
Rick's Cafe
Admission not included120 min
Rick's Cafe Negril
Rick’s Cafe in Negril is one of Jamaica’s most famous hot spots. It’s actually a bar and restaurant, but most people go there for heart-throbbing cliff jumping, and breath-taking sunsets!
Located at the top of a 35-foot high cliff on the far west end of Jamaica, it boasts some of the best, uninterrupted, sunsets in the world!
If you get there before sunset, your attention will without a doubt be on the people jumping the off the highest cliff (35 feet). You’ll see both men and women of all different fitness levels making it look like a piece-of-cake.
What's included
Included
Private transportation
Air-conditioned vehicle
Not included
Lunch
All Fees and Taxes
Pickup Locations & Times
Pick Up Instructions:
Your driver will meet you in the Villa/Hotel lobby.
If you do not see the driver/guide for any reason, please call/WhatsApp us and a operator will assist you.
Traveller Ratings
Reviews collected by Viator and Tripadvisor
5.0
19 reviews
5
19
4
0
3
0
2
0
1
0
How it compares in Montego Bay
Starting price $131 is 38% below the typical $210 for tours of similar length in Montego Bay
Excurgo comparison of 3,233 Viator tours, recalculated daily.
Important Information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Specialized infant seats are available
Travelers should have at least a moderate level of physical fitness
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Negril 7 Miles Beach and Rick's Cafe Tour take?
Negril 7 Miles Beach and Rick's Cafe Tour lasts about 7–8 hours. The itinerary has 2 stops.
How much does Negril 7 Miles Beach and Rick's Cafe Tour cost?
Prices start at $131 per person for this Montego Bay experience, booked through Viator with the price shown before checkout. There are 3 booking options, so the final price depends on the option you choose.
What days does Negril 7 Miles Beach and Rick's Cafe Tour run?
According to the operator’s current schedule, it runs every day, with 11 departures a day between 8:00 AM and 1:00 PM.
Can I cancel Negril 7 Miles Beach and Rick's Cafe Tour for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. Pick Up Instructions:
Your driver will meet you in the Villa/Hotel lobby.
If you do not see the driver/guide for any reason, please call/WhatsApp us and a operator will assist you.
Pickup points include Big Apple Hotel.
What languages is Negril 7 Miles Beach and Rick's Cafe Tour offered in?
The experience is available in EN.
Is this a private or a group tour?
It is a private experience: only your party takes part. Up to 30 travellers can book together.
Is the tour suitable for children?
Infants and small children can ride in a pram or stroller Specialized infant seats are available
Is the tour wheelchair accessible?
Wheelchair accessible
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Is Negril 7 Miles Beach and Rick's Cafe Tour worth it?
Travellers rate it 5.0 out of 5 across 19 reviews on Viator and Tripadvisor; it is run by Ultimate Excursions Tours and Taxi Service.
Reviews(19)
Reviews collected by Viator and Tripadvisor
J
jenniferdA1980HB
August 24, 2026 · via Tripadvisor
Negril tour
We had such a wonderful day touring Negril with Bernie! He was truly such a kind, patient, and genuine person. He spent the entire day with our family and took the time to show us some great local food spots.
We were traveling with our kids and a baby, and we felt completely safe and comfortable with Bernie the entire time. He never rushed us and was incredibly patient with our family, which we really appreciated. By the end of the day, it honestly felt like we had spent the day with a local friend rather than just a tour guide. ❤️
Thank you, Bernie, for helping make our time in Jamaica so memorable. We would absolutely recommend this tour, especially to families!
Operator response
Thank you so much for sharing such a beautiful review! ❤️ We’re truly happy to hear that your family had such a wonderful day exploring Negril with Bernie.
Bernie will be so happy to know that his kindness, patience, and genuine care helped make your day special. We know how important it is when traveling with children and a baby to feel safe, comfortable, and never rushed, so it means a lot to us that your family felt completely at ease with him.
We especially love hearing that by the end of the day, Bernie felt more like a local friend than just a tour guide. That’s exactly the kind of experience we want every guest to have when visiting Jamaica. 🇯🇲❤️
Thank you for trusting Ultimate Excursions with your family’s Jamaican adventure and for recommending us to other families. We truly appreciate your support and hope to welcome you back to Jamaica again soon! 🌴☀️
— The Ultimate Excursions Team
A
aliciar161
October 25, 2025 · via Tripadvisor
Excellent communication, drivers, and service!
We’ve used this company several times and as always, they came thru for us! The owner, Navar, is excellent at communication and they have good prices. Our drivers are always courteous, drive safely, and are on time. It puts us at ease not having to wonder what’s going on or where our driver is. Sebert has been my driver many times and he’s great!! We had a super fun day out and I couldn’t recommend this company more!
Operator response
Thank you for being such a valued customer and for taking the time to leave this wonderful feedback! We're so glad that our consistent service—from Navar's excellent communication to our courteous and safe drivers like Sebert—gives you peace of mind. Hearing that you had a "super fun day out" is exactly what we love to hear! We truly appreciate your strong recommendation and look forward to your next call.
J
J1042PGkarenp
May 11, 2025 · via Tripadvisor
Ride to Negril Beach
Our personal driver was friendly and safe which made our ride comfortable. The Beach at Negril was Great! The views at Rick’s Cafe was awesome.
Operator response
Thank you so much for your kind review! We're thrilled to hear that you had a comfortable and enjoyable ride with your driver, and that you loved the beach in Negril and the amazing views at Rick’s Café. It was our pleasure to be part of your Jamaican experience, and we hope to welcome you back for another unforgettable adventure soon!
A
ashleyvW8426SZ
April 13, 2025 · via Tripadvisor
FANTASTIC TRIP!
What a great excursion! The private van arrived right on time to start! Our tour guide Shamoy was incredible! Very personable, professional and did a great job! The 7 mile beach was beautiful! And Rick’s cafe was so fun! My sister and I even did the cliff jumping! I would 10/10 recommend doing this excursion!
Operator response
Thank you so much for your wonderful review! We’re thrilled to hear that you had such a fantastic time on your Negril 7 Mile Beach and Rick's Cafe tour. Shamoy truly is a gem, and we’re glad he was able to enhance your experience with his professionalism and personable flair. The beauty of 7 Mile Beach, combined with the excitement of cliff jumping at Rick’s Cafe, really makes for an unforgettable day! We appreciate your recommendation and hope to welcome you and your sister back for more adventures soon!
6
644pingm
December 28, 2024 · via Tripadvisor
Amazing memories and safe safe drivers and cars!!
We wanted a less crowded experience and Navar and Peter gave us just that. The roads are not marked and full of potholes so save yourself the stress and let Peter drive you. The car is clean and new so you will have a comfortable ride. Peter is low-key, genuine, knowledgeable and the best driver. He took us to an extra view spot, and they changed the itinerary a bit so that we could have the Rick's Cafe jumping all to ourselves as we wished. Both the 7 miles beach and Rick's Cafe were the highlights of our trip. I agree with all the good reviews posted here!! Thanks for a great trip and memories for our family!
Operator response
Thank you for taking the time to share your experience with Ultimate Excursions Tours and Taxi Service! We’re so glad to hear that Navar and Peter were able to provide you with the less crowded experience you were seeking.
Navigating the roads can indeed be a challenge, and we're pleased that you found Peter to be such a supportive and knowledgeable driver. It's wonderful to hear that you enjoyed the customized itinerary and the extra spot! We love curating unique experiences for our guests, and we're delighted that you made lasting memories at the 7 Mile Beach and Rick's Cafe.
Your kind words and endorsement of our service mean a lot to us, and we can’t wait to welcome you and your family back for more adventures in the future. If there's anything else we can assist you with or if you have any special requests for your next trip, please don't hesitate to reach out!
T
Tour52799972301
July 15, 2024 · via Tripadvisor
Great services
For our second outing in Jamaica, we decided to venture to Negril from Montego Bay and we had a time!! We started at Margaritaville were the drinks were frozen and well made. We got three beach chairs and umbrellas and laid out and got in the water at our leisure. Our driver was Peter and he took care of us so well we requested him for later that evening for our club transport!! I also had a mild anxiety attack and Peter our driver repeatedly checked on me to ensure I was ok and provided reassurance. I decided to remain at Margaritaville while the other members of my party ventured to Booby Cay Island. I had no international phone plan so I didn’t have service. Peter lent me his 5G hot spot to ensure I would be able to use my phone and he could check in on me while he with the other members of my group. He also left a lifeguard he knew in charge of me lol to ensure my safety (he is aware I can’t swim, in the event I got in the water) and to reaffirm that I always felt safe and that someone was looking out for me. Major props to PETER!!! And to finish off our day we ventured back to Montego Bay where we stopped at local gift shop Blue Seas and they had EVERYTHING we wanted and needed! Their prices were fair, we got shorts, shirts, shot glasses and hats! We had a time!! 10/10 service!! Book immediately and ask for Peter!!
Operator response
Thank you for your wonderful review of our services at Ultimate Excursions Tours and Taxi Service! We are thrilled to hear that you had an amazing time during your outing from Montego Bay to Negril.
We are delighted to know that your experience at Margaritaville was fantastic. It's great to hear that the drinks were well made and refreshing, and that you were able to relax on the beach with the beach chairs and umbrellas provided. We are especially pleased to hear that Peter, your driver, took excellent care of you. It's heartwarming to know that he went above and beyond to ensure your safety and comfort, even lending you his hotspot so you could stay connected with him and check in. His attentiveness and reassurance during your anxiety attack are truly commendable.
We are also glad that our stop at Blue Seas gift shop in Montego Bay was a success. It's fantastic that they had everything you were looking for, and their fair prices made your shopping experience even better.
Thank you for giving us a perfect rating of 10/10 and recommending our services. We appreciate your kind words and acknowledgment of Peter's exceptional service. We are proud to have him as part of our team, and we will make sure to share your review with him.
We would be honored to serve you again in the future, so please do not hesitate to reach out to us and ask for Peter for any of your transportation needs. Thank you once again for choosing Ultimate Excursions Tours and Taxi Service!
E
Ebony B
July 14, 2024 · via Tripadvisor
Negril for the day: Booby Cay, Margaritaville and Ricks Cafe
For our second outing in Jamaica, we decided to venture to Negril from Montego Bay and we truly had a ball!! We started at Margaritaville were the drinks were frozen and made with so much love. Our driver was Peter and he took care of us so well we requested him for later that evening for our club transport!! Shout out to PETERRR!!! We were recommended by locals at Margaritaville to Venture over to Booby Cay Island in Negril. We took a short boat ride over to Booby Cay where we had the best red snapper and lobster freshly caught of our lives. If you are in Negril, this is a must!! Peter never left our side! Super grateful for that! We never felt rushed! After lunch we went to Ricks Cafe and I cliff dived!! Peter calmed my nerves and gave me so much reassurance that I would be ok, and I was! And it was so exhilarating!! I actually lost my designer sunglasses and Peter took the initiative to find them for me (thankfully they were still at the location I jumped from). And to finish off our day we ventured back to Montego Bay where we stopped at local grocery store Lemons and got local chocolates and candy. He also took us to a local gift shop Blue Seas and they had EVERYTHING we wanted and needed! Their prices were fair, we got shorts, shirts, shot glasses and hats! We had a time!! 10/10 service!! Book immediately and ask for Peter!!
Operator response
Thank you for your glowing review of your experience with Ultimate Excursions Tours and Taxi Service! We are thrilled to hear that you had such a fantastic time on your outing from Montego Bay to Negril.
It sounds like Peter, your driver, went above and beyond to ensure that you had a memorable and enjoyable day. We are happy to hear that he took care of you and made you feel comfortable throughout the entire trip. We will definitely pass along your compliments to Peter and give him a well-deserved shout-out!
Venturing to Booby Cay Island in Negril and enjoying the freshly caught red snapper and lobster sounds like a wonderful experience. It's great to hear that Peter never left your side and made sure you didn't feel rushed. It sounds like he truly went the extra mile to make your day special.
We are glad to hear that Peter was able to calm your nerves before cliff diving at Ricks Cafe and that you had an exhilarating time. It's also impressive that he took the initiative to find your lost designer sunglasses and ensure they were returned to you. That level of attentiveness is truly commendable.
We're happy to hear that your day ended on a high note with a stop at Lemons, a local grocery store, where you were able to pick up some local chocolates and candy. The visit to Blue Seas, a local gift shop, sounds like a great way to find souvenirs and take home some memories. It's wonderful that Peter was able to accommodate your requests and take you to these places.
Thank you for your high praise of our service and for recommending us to others. We appreciate your 10/10 rating and your enthusiasm in urging others to book with us immediately and ask for Peter. We strive to provide top-notch service to all of our customers, and it's reviews like yours that motivate us to continue doing so.
Once again, thank you for choosing Ultimate Excursions Tours and Taxi Service. We hope to have the opportunity to serve you again in the future and create more amazing memories for you.
A
annieshae
May 4, 2024 · via Tripadvisor
Great Experience!
We booked the Whittier Village Tour, Negril and Rick’s Cafe Day Trip, rafting , horseback riding , and Pier 1 drop off. Marshall was the best during our Negril day trip.
The drivers were very professional, vehicle was clean and air conditioned. Furthermore, the drivers engaged in conversation and were very knowledgeable and friendly. They always arrived on time! We would definitely book Ultimate Excursions upon our next visit to Jamaica!
Also, Nevar was always available to answer any additional questions I had. Wonderful customer service!
Operator response
Thank you for choosing Ultimate Excursions Tours and Taxi Service for your Jamaican adventures! We're thrilled to hear that you enjoyed your Whittier Village Tour, Negril and Rick’s Cafe Day Trip, as well as rafting, horseback riding, and Pier 1 drop off experiences. Marshall and the rest of our team strive to provide the best service possible, and we're delighted that they exceeded your expectations with their professionalism, knowledge, and friendliness. It's fantastic to know that our vehicles were clean, comfortable, and punctual, ensuring a seamless journey for you. Nevar and our team are dedicated to providing exceptional customer service, and we're glad that they were able to assist you promptly. We can't wait to welcome you back on your next visit to Jamaica for more unforgettable experiences!
S
Sevissa
March 27, 2024 · via Tripadvisor
Montego Bay and Negril tour and excursion extraordinaire!!!!
Absolutely AMAZING!!!! Where to begin?
If you are looking for a safe, kind, honest, friendly and knowledgeable guide Navar is your man! A native of the Montego Bay area, Navar has a deep understanding of the entire coast. His very pleasant demeanour along with his honest rates leaves you in the most capable hands! We were very impressed and felt safe the entire journey. Will definitely book again and recommend. If you are looking for a warm smile and a great trip, short or long, you have found it!!!! 🌟🌟🌟🌟🌟
Operator response
Thank you so much for your amazing review! We are delighted to hear that you had a fantastic experience with our guide, Navar. We pride ourselves on providing safe, friendly, and knowledgeable service to our customers. It's great to know that Navar's deep understanding of the Montego Bay area contributed to your enjoyable journey. We appreciate your recommendation and look forward to welcoming you back for another trip in the future! 🌟🌟🌟🌟🌟
S
sherrywX7140GX
August 6, 2023 · via Tripadvisor
Amazing service
My experience was amazing!!! Amazing service … will definitely use again . The driver was on time picking up and dropping off . He made sure that we were comfortable.
Operator response
Thank you for taking the time out to share with everyone the experience you had with "Ultimate Excursions Tours and Taxi Service". Looking forward to hearing from you again very soon. Yours truly NAVAR PORTEOUS
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