We don’t just take you there — we create a smooth, memorable island experience from start to finish. Unlike large group tours, we keep our experience comfortable and well-paced, giving you plenty of time to truly enjoy Seven Mile Beach and fully soak in the energy of Rick's Cafe without feeling rushed. Your vacation time is valuable. Our professional drivers arrive on time, provide clean air-conditioned vehicles, and ensure safe, smooth transfers throughout the tour. We carefully schedule your visit to Rick’s Café so you can experience one of Jamaica’s most breathtaking sunsets — the true highlight of Negril. Our friendly drivers share local insights, culture, and recommendations along the way, giving you more than just transportation — you get a genuine Jamaican welcome. Whether you’re celebrating a special occasion, on a romantic getaway, or traveling with family, this tour offers the perfect mix of relaxation and excitement.
Prices change with the date; the lowest is shown.
Prices are per person when two book together; a solo traveller pays $110.
Larger groups pay less per person.
From the operator’s live schedule on Viator, checked Oct 15.
Experience the very best of Negril with the perfect combination of relaxation and excitement on this unforgettable beach and sunset tour. Spend the day soaking up the sun on the world-famous Seven Mile Beach before heading to the iconic Rick's Cafe for breathtaking cliff views and a legendary Caribbean sunset. Seven Mile Beach – Relax in Paradise Unwind on Negril’s most famous stretch of powdery white sand and crystal-clear turquoise waters. Swim, sunbathe, stroll along the shoreline, or simply relax and enjoy the laid-back island vibes. You’ll have ample time to enjoy the beach at your own pace.
Rick’s Café – Cliffs, Music & Sunset Views Next, visit Rick’s Café, one of Jamaica’s most celebrated hotspots. Perched on dramatic seaside cliffs, it’s the perfect place to: Watch daring cliff divers leap into the Caribbean Sea Capture stunning ocean views Enjoy great music and a lively atmosphere Sip on tropical drinks (available for purchase) Witness one of the most spectacular sunsets in Jamaica Comfortable & Convenient Transportation Enjoy round-trip transportation from your Negril hotel or accommodation in a clean, air-conditioned vehicle with a professional, friendly driver. Sit back, relax, and let us handle the logistics while you enjoy your day in paradise.
Pickup is available from all major hotels, villas, guesthouses, and Airbnbs in Negril. Guests staying at private residences must provide full address details at the time of booking to ensure smooth pickup. Please be ready in your hotel lobby or designated pickup area at least 10–15 minutes before your scheduled pickup time. Your driver will be easily identifiable and will confirm your booking name upon arrival. For guests staying at smaller properties without a lobby, pickup will be arranged at the main entrance or a nearby accessible location. Exact pickup time will be confirmed after booking. If you are arriving by cruise ship, please provide your ship name and docking time so we can coordinate accordingly. If you have any questions on the day of your tour, our team will be available via phone or WhatsApp for assistance.
Reviews collected by Viator and Tripadvisor
Excurgo comparison of 365 Viator tours, recalculated daily.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Negril 7 mile beach and Ricks Cafe Tour lasts about 3–4 hours. The itinerary has 2 stops.
Prices start at $55 per person for this Negril experience, booked through Viator with the price shown before checkout. That is the per-person price when two book together; a solo traveller pays $110. There are 2 booking options, so the final price depends on the option you choose.
According to the operator’s current schedule, it runs every day.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Yes, pickup is offered. Pickup is available from all major hotels, villas, guesthouses, and Airbnbs in Negril. Guests staying at private residences must provide full address details at the time of booking to ensure smooth pickup. Please be ready in your hotel lobby or designated pickup area at least 10–15 minutes before your scheduled pickup time. Your driver will be easily identifiable and will confirm your booking name upon arrival. For guests staying at smaller properties without a lobby, pickup will be arranged at the main entrance or a nearby accessible location. Exact pickup time will be confirmed after booking. If you are arriving by cruise ship, please provide your ship name and docking time so we can coordinate accordingly. If you have any questions on the day of your tour, our team will be available via phone or WhatsApp for assistance. Pickup points include Sandy's By The Sea, Global Villa Hotel.
The experience is available in EN, EN, EN.
It is a private experience: only your party takes part. Up to 15 travellers can book together.
Specialized infant seats are available
Yes, bookings are confirmed instantly.
Travellers rate it 5.0 out of 5 across 8 reviews on Viator and Tripadvisor; it is run by Right pryce taxi and tours.
Reviews collected by Viator and Tripadvisor
It was a great experience and felt close to the driver when the tour was done because of the type of jovial energy presented to us. The cost of the trip was fair and worth it for the day and he had was a awesome driver with attention to details. We can't wait to experience another trip in the future.
I book this trip with RightPryce to Negril my wife and I. It was excellent nice comfortable drive from Saint Ann all the way to Negril. We got a great tour guide from Jade. He was very kind and knowledgeable about the rich history of Jamaica. We got to stop at the best spots on the way, truly authentic experience of Jamaica, nice cold red stripe beer, ice cold jelly, the best sweet potato pudding (my wife loved 🥰 it) and can we forget Jerk Chicken 🍗 or Pork?!!. If you are looking for scenic authentic vibes of Jamaica one that’s connects you with the people then Right Pryce Taxi & Tours is your best bet! Nothing but good vibes😎💯💯
Our girls’ trip to Negril was amazing! Beautiful beaches, unforgettable sunsets, great vibes, and nonstop fun. Travelling with Right Pryce Taxi and Tours is the way to go.
Smooth ride, punctual pickup, and top-tier professionalism from start to finish. The driver was courteous and the vehicle was spotless—highly recommend for a stress-free trip!
Awesome experience Jade was a knowledgeable and very good driver. Will definitely use him again.
Jade did an awesome job showing us around Negril. He was warm, patient and knowledgeable. We definitely will use him again.
My friends and I really had a great time traveling with Right Pryce Tours. Our driver was Jade and he was kool during our time at the beach and Ricks. Thanks Jade for making our experience a memorable one. I highly recommend using this driver for your next trip. 10/10
The drive to Negril alone was so fun! The view had us glued to the windows the whole way. By the time we arrived we were already sold. The beach is stunning and Rick's Cafe delivered everything it promised. Packed but electric. The cliff divers are unreal, the dancers were full of life, the sunset was breathtaking and the staff kept the vibes going all evening. 10/10
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| Negril 7 mile beach and Ricks Cafe Tour | 3–4 hours | 5.0 (8) | $55 | |
 VIP Private Negril 7 Mile Beach & Rick’s Café Sunset Experience | 6–10 hours | 4.9 (117) | $145 | View |
 Private Negril Tour: 7 Mile Beach, Blue Hole & Rick’s Café Sunset | 6–8 hours | 4.8 (57) | $159 | View |
 Negril 7 Mile Beach & Rick's Café Combo Tour from Montego Bay | 7 hours | 5.0 (33) | $205 | View |
 Private Tour From Ocho Rios or Runaway Bay To Negril 7 Miles Beach & Ricks Cafe | 1 day | 5.0 (24) | $100 | View |
 Negril 7 Miles Beach and Rick's Cafe Tour | 7–8 hours | 5.0 (19) | $131 | View |
 Bamboo Rafting, Snorkeling at 7-mile Beach, Rick’s Cafe in Negril | 8–9 hours | 4.9 (10) | $250 | View |