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Tours/London/Frameless - Immersive Art Experience in London

Frameless - Immersive Art Experience in London

4.7(4,125)London1–2 hours
VIATOR4.7(439)TRIPADVISOR4.7(3,686)
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
+5 photos
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London
Frameless - Immersive Art Experience in London

At a glance

Duration
1–2 hours
Price from
$40 / person
Location
London, United Kingdom
Rating
4.7 / 5 · 4,125 reviews
Languages
AR, DE, JA, EN
Group
1–15 pax
Cancellation
Free cancellation up to 24 hours before
Confirmation
Instant
Ticket
Mobile or paper ticket accepted
Operator
Frameless

Description

Step into FRAMELESS, London’s most talked-about immersive art experience, just moments from Marble Arch. Explore 42 masterpieces by iconic artists such as Monet, Rembrandt, Van Gogh and Dalí, reimagined through 360° visuals and dynamic soundscapes across four immersive galleries. Perfect for all ages, whether you're a lifelong art lover or simply curious about something new, FRAMELESS is an unforgettable multi-sensory experience. -------------------------------------------------------------- Experience FRAMELESS Lates, an after-hours opening from the UK’s largest multisensory experience. The sessions take place every Friday and Saturday night between 6pm and 10pm with last entry at 8pm - only for over 18s. Lates tickets give evening access to the four permanent galleries with the opportunity of bringing a drink from the Café Bar to the exhibition accompanied by a curated soundtrack from Soho Radio.

Schedule & prices

Runs
Every day
Start times
16 times a day, 10:00 AM–5:30 PM
Next available
Wed, Oct 14
Adult (ages 18+)
$40
Child (ages 3–17)
$27
Infant (ages 0–2)
Free

Prices change with the date; the lowest is shown.

Out at sunset: the 4:00 PM departure is under way when the sun sets, around 4:45 PM in the coming weeks.

From the operator’s live schedule on Viator, checked Oct 13.

Tour Options

Frameless London

General Admission

Itinerary

Frameless
Admission included

Explore Frameless, London's largest immersive art experience, showcasing masterpieces from 29 of the world's most famous artists across 4 spectacular galleries. Prepare to see masterpieces from Cezanne, Kandinsky, Monet, Dalí, Van Gogh and Rembrandt, to name just a few.  Beyond Reality - Surreal, otherworldly and dreamlike, the artworks in this gallery will allow you to travel beyond the boundaries of reality. Colour in Motion - Advanced motion tracking technology will allow you to recreate art with your own movements in this gallery. The World Around Us - Be swept away by 360-degree cityscapes and seascapes that completely envelop you in the beauty of our world. From crashing oceans to bustling cities, pastoral beauty to fiery volcanoes. The Art of Abstraction - Enter a digital maze, as abstract compositions move and dance; whilst shapes and forms bleed through fabric panels that create an ever-continuous journey of abstraction.

What's included

Included
Entry ticket to all four unique galleries
In house Café Bar
Not included
Food and drink not included

Traveller Ratings

Reviews collected by Viator and Tripadvisor

4.7
4,125 reviews
5
3,399
4
520
3
98
2
53
1
55

How it compares in London

  • No. 16 by number of reviews among 4,767 tours in London
  • Starting price $40 is 41% below the typical $67 for tours of similar length in London

Excurgo comparison of 4,767 Viator tours, recalculated daily.

Important Information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Suitable for all physical fitness levels
  • Whilst there is no strobe lighting in any of the galleries, the experience does contain moving images and changes in light that may affect some people.

Cancellation

For a full refund, cancel at least 24 hours before the scheduled departure time.

1+ days before100% refund
0–1 days before0% refund

Frequently asked questions

How long does Frameless - Immersive Art Experience in London take?

Frameless - Immersive Art Experience in London lasts about 1–2 hours. The itinerary has 1 stop.

How much does Frameless - Immersive Art Experience in London cost?

Prices start at $40 per person for this London experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.

What days does Frameless - Immersive Art Experience in London run?

According to the operator’s current schedule, it runs every day, with 16 departures a day between 10:00 AM and 5:30 PM.

How much does Frameless - Immersive Art Experience in London cost for children?

Children aged 3–17 pay from $27, adults from $40. Infants go free.

Can I cancel Frameless - Immersive Art Experience in London for free?

Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.

What languages is Frameless - Immersive Art Experience in London offered in?

The experience is available in AR, DE, JA, EN, ZH-CN, IT, FR, NL, ES.

Is the tour suitable for children?

Infants and small children can ride in a pram or stroller

Is the tour wheelchair accessible?

Wheelchair accessible Transportation options are wheelchair accessible All areas and surfaces are wheelchair accessible

Will my booking be confirmed immediately?

Yes, bookings are confirmed instantly.

Is Frameless - Immersive Art Experience in London worth it?

Travellers rate it 4.7 out of 5 across 4,125 reviews on Viator and Tripadvisor; it is run by Frameless.

Reviews(4,125)

Reviews collected by Viator and Tripadvisor

U
U5505LAhilarym
October 9, 2026 · via Tripadvisor
Something different to try

Something different and rather beautiful.

S
sevenckym
October 7, 2026 · via Tripadvisor
Amazing Immersive Art Experience!

Really nice experience, beautiful visuals and very relaxing. We enjoyed walking around and seeing all the amazing artwork. Definitely worth visiting!

T
Traveler30868262887
October 7, 2026 · via Tripadvisor
Fantastic experience

Great show will come again. Fee was worth it. Length of stay was about 90 mins

R
Rose_B
October 6, 2026 · via Viator
Great day out

Wonderful, absolutely amazing seeing the paintings come to life! It was great seeing children there too,and some were quit young. The staff were helpful too.

H
hayley692022
October 5, 2026 · via Tripadvisor
Amazing, joyous, art experience

Went to an adult only evening session at Frameless Marble Arch. I pre ordered a guide and 2 glasses of champagne with were ready on arrival. The experience was amazing, each hall had no more than 30 people, we were able to sit throughout each show. The creativity of the imagery was first class. If you want a quiet time go to the adult only sessions. Small children may find it a bit overwhelming and some of the surreal imagery is a bit scary. There is a lovely bar and gift shop with lots of tempting art goodies. There are lots of stairs but lifts are available. Staff are very friendly. I thoroughly recommend Frameless, a totally unique and joyous experience for art lovers.

Operator response

Hi Hayley, thank you for taking the time to give us this detailed review. We are so pleased you enjoyed your experience at FRAMELESS Lates and really appreciate your recommendation.

A
Annette_S
October 5, 2026 · via Viator
Immersive experience

WAs amazing, at times bit long with limited seating so should be able to stand for at least 20-25 minutes. Buy guide beforehand so that understand the art that is on display. Enjoyed the world around us the most.

B
Bernice_P
October 4, 2026 · via Viator
A great experience!

There are four separate galleries, to get the best experience you need to stay about 20 mins in each. So a lot of standing, unless you’re prepared to sit on the floor, as not a lot of seating provided. Totally worth it….fabulous experience and way to see Art

G
grimmerjutta25
October 4, 2026 · via Tripadvisor
Excellent visit.

This was a fabulous experience and at times breathtaking. The music really added to it. If I had one small critique it would be the children running around being loud, just being children really…it took away from immersing yourself in the art pieces. The babies crawling around and being fascinated by the lights etc were quite adorable. I’m not sure this was quite the place for little people. There were quite a few people but that didn’t distract from the overall experience. I loved this and would definitely recommend it.

Operator response

Hello, thank you so much for your review and recommendation We are delighted you had a fabulous and breathtaking time at FRAMELESS. Do check out FRAMELESS Lates, our adult only time slots, if you haven't already.

K
K5033UYtracyb
October 3, 2026 · via Tripadvisor
Brilliant Time

Absolutely brilliant experience. Brought my 3 children 17,15 and 11 to encourage them with paintings. Loved every gallery. Even the cafe as they loved the strawberry lemonade. Definitely will let everyone know about it.

Operator response

Hi Tracy, we are so pleased you and your children had a brilliant experience at FRAMELESS and enjoyed the strawberry lemonade too. Thank you for your review and recommendation, we really appreciate it.

D
Daydreamer2386
October 3, 2026 · via Tripadvisor
Great idea, but the experience could be improved

Frameless is a great idea and the artwork is impressive. However, there wasn’t enough seating, with some people having to sit on the floor. There were also too many toddlers and young children running around, which really ruined the experience for me. I think separate sessions for adults and young children would be a good idea. Unfortunately, I don’t feel the experience was worth the price we paid.

Operator response

Hello, thank you for your review. We are pleased you found the artwork impressive. Whilst there is seating available in three of the four galleries, in the communal area where you can rest between galleries, and in the Café Bar, we encourage guests to ask one of our friendly team should they require an extra seat at any point. Many visitors enjoy sitting on the floor 'in' the artwork to fully soak up the experience. Please take a look at our adult only sessions, FRAMELESS Lates, which take place on Friday and Saturday evenings from 6pm.

$40/ person
4.7(4,125)
Duration1–2 hours
LanguagesAR, DE, JA
ConfirmationInstant
Check availability on Viator →
Booked and paid on Viator.com
Free cancellation up to 24 hours before

For a full refund, cancel at least 24 hours before the scheduled departure time.

No booking fees from Excurgo
Payment and confirmation are handled by Viator
Excurgo support

Excurgo earns a commission from Viator when you book through this link, at no extra cost to you.

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