Go shopping at three of Seoul’s best shopping areas with a helpful guide on this full-day coach tour. From the upscale Gangnam district to the more traditional Namdaemun Market to the popular Myeongdong district, you'll have your fill of clothes, accessories, cosmetics, shoes, housewares, electronics and more. Your guide knows each location well and can help you find the shops that are most suited to your interests and budget. Lunch is included.
Tour Options
Option 1
Pickup included
Itinerary
Garosu-gil
30 min
Garosu-gil in Sinsa-dong is known among both citizens and foreign tourists alike, not just because it is a beautiful promenade in the middle of the city, but because it caters to unique cultural tastes and artistic sensibilities.
Apgujeong Rodeo Street
60 min
Apgujeong Rodeo Street is the leading fashion mecca, formed as a cultural zone with a high propensity for consumption. It creates leading fashion trends, customer friendly shops, foreign brand shops with high-quality goods, reasonably priced hip hop fashion shops, and accessory shops.
Gangnam Underground Shopping area
60 min
The area surrounding the station is an important commercial and entertainment district. Many shops in the subway station below ground. In 2007, the area was the 10th most expensive shopping street in the world.
20 min
Shopping Center
Namdaemun Market
60 min
Opened in 1964, Namdaemun Market is the first largest traditional market in Korea with various goods in store such as children’s, men’s and women’s wear. The displayed goods are sold at a reasonable price and it also functions as a wholesale market.
Myeongdong Shopping Street
90 min
Myeongdong is one of Seoul's main shopping districts featuring mid-to-high priced retail stores and international brand outlets and Korean cosmetics brands. It is a particularly popular area for young people and tourists as a center for fashion and sight-seeing.
What's included
Included
Hotel drop-off
Professional guide
Transport by coach
Not included
Gratuities
All meals are not included
Pickup Locations & Times
Pick up from the main hotel or main subway station in Seoul area.
Traveller Ratings
4.8
21 reviews
5
19
4
1
3
0
2
0
1
1
Important Information
Public transportation options are available nearby
Suitable for all physical fitness levels
Children 3 years and younger are free of charge
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Best of Seoul Shopping Tour take?
Best of Seoul Shopping Tour lasts about 8 hours. The itinerary has 6 stops.
How much does Best of Seoul Shopping Tour cost?
Prices start at $100 per person for this Seoul experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.
Can I cancel Best of Seoul Shopping Tour for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. Pick up from the main hotel or main subway station in Seoul area. Pickup points include Grand Mercure Ambassador Hotel and Residences Seoul Yongsan.
What languages is Best of Seoul Shopping Tour offered in?
The experience is available in CMN, EN.
Is this a private or a group tour?
It is a small-group experience with a maximum of 15 participants.
Is the tour suitable for children?
Children 3 years and younger are free of charge
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Reviews(21)
R
Relax08444913071
September 13, 2026
Seoul city tour
Alex was an informative, knowledgeable, excellent tour guy. He patiently answered all our questions.
Operator response
Dear Valued Customer,
Greetings from VIP Travel.
We are truly delighted to hear that you had a pleasant and memorable experience with one of our professional guides. We would like to express our sincere appreciation for taking the time to leave us a 5-star review.
Your kind words and thoughtful recommendation mean a great deal to us. They not only encourage our team but also serve as a valuable reference for future travelers considering our services.
We remain committed to providing exceptional service and unforgettable travel experiences.
We sincerely hope to have the pleasure of welcoming you again on your next visit to Korea.
With kind regards,
Stella
VIP Travel
V
Voyage30130480010
August 31, 2026
The best experience!
The best experience! Our tour guide Diane is very knowledgeable and flexible. My daughter and I had been to some of the shopping places and my daughter really wanted to get her hair cut in Korea. Diane made this possible and we had the best experience ever! No amount of money can ever replace my daughter’s experience. It’s the unexpected kindness and diverting from the tour plan that made this experience memorable. Thank you, Diane! We are so grateful for you. Tom, our driver, friendly, respectful and always had a smile on his face. Highly recommend.
Operator response
Dear Customer,
Thank you for your wonderful review! We’re so glad Diane’s flexibility and thoughtful guidance made the experience especially memorable for you and your daughter. We’ll also be sure to share your kind words with Diane and Tom!
Regards,
Stella / VIP Travel
U
U8260NQharryt
August 30, 2026
Great experience with Gogo
Great experience with Gogo. He was very knowledgeable, presenting lots of information in a fun and easy to understand way.
Operator response
Dear Customer,
Thank you for your kind review! We’re glad you enjoyed Gogo’s knowledgeable guidance and the fun, easy-to-understand explanations throughout the tour. We’ll be sure to share your kind words with him!
Thank you for your valuable review and recommendation.
Hope to see you again with VIP Travel in Korea.
Regards,
Stella / VIP Travel
S
Se K
June 15, 2026
Definitely come again
Wonderful tour with Diane. She was great and fun. Totally recommend her again.
Operator response
Dear Valued Customer,
Greetings from VIP Travel.
We are truly delighted to hear that you had a pleasant and memorable experience with one of our professional guides. We would like to express our sincere appreciation for taking the time to leave us a 5-star review.
Your kind words and thoughtful recommendation mean a great deal to us. They not only encourage our team but also serve as a valuable reference for future travelers considering our services.
We remain committed to providing exceptional service and unforgettable travel experiences.
We sincerely hope to have the pleasure of welcoming you again on your next visit to Korea.
With kind regards,
Stella
VIP Travel
2
26shielac
May 26, 2026
Sunny is the best tour guide ever.
Our tour guide, Sunny, was truly exceptional and made every Korea trip (since it’s the 4th time with her) so unforgettable. She always had an answer to every question and concern we had—whether it was about the best places to visit, where to find specific shopping stores, hidden gems, local recommendations, or even detailed information about Korea’s rich history and culture. Her knowledge seemed endless! Beyond being incredibly informative, she was patient, attentive, and always ready to help. It honestly felt like we had a walking encyclopedia and a trusted friend guiding us throughout the journey. Her passion and expertise made every experience more meaningful. We couldn’t have asked for a better guide and would highly recommend her to anyone visiting Korea!”
Operator response
Dear Valued Customer,
Greetings from VIP Travel.
We are truly delighted to hear that you had a pleasant and memorable experience with one of our professional guides. We would like to express our sincere appreciation for taking the time to leave us a 5-star review.
Your kind words and thoughtful recommendation mean a great deal to us. They not only encourage our team but also serve as a valuable reference for future travelers considering our services.
We remain committed to providing exceptional service and unforgettable travel experiences.
We sincerely hope to have the pleasure of welcoming you again on your next visit to Korea.
With kind regards,
Stella
VIP Travel
B
benjaminwS2743EF
April 18, 2026
#1 tour guide!
Emily was exceptional. Her knowledge and communication really enhanced the experience. Emily was upbeat, courteous, kind, and helpful. Other for guides openly celebrated her as the best and I completely agree. Emily is #1!
Operator response
Dear Valued Customer,
Greetings from VIP Travel.
We are truly delighted to hear that you had a pleasant and memorable experience with one of our professional guides. We would like to express our sincere appreciation for taking the time to leave us a 5-star review.
Your kind words and thoughtful recommendation mean a great deal to us. They not only encourage our team but also serve as a valuable reference for future travelers considering our services.
We remain committed to providing exceptional service and unforgettable travel experiences.
We sincerely hope to have the pleasure of welcoming you again on your next visit to Korea.
With warm regards,
Eesu
VIP Travel
D
Doris_J
April 8, 2026
NO Show Guide - No contact was made with me. I am standing in the lobby of my hotel waiting for a no-show guide.
My guide was a no-show. I was left stranded waiting for a no-show guide. I had to call to get the information that the guide cancelled.
B
brudake
April 3, 2026
History Lesson & Hike
Very informative- I learned a lot about the DMZ and the Korean War. Gogo shared so much information. I liked the structure of the tour- short early morning hike before touring the DMZ area. Lunch in the Unification Village was a highlight.
Operator response
Dear Valued Customer,
Greetings from VIP Travel. This is Jallae.
Thank you very much for taking the time to share your wonderful 5-star review. We are delighted to hear that you had a memorable experience with one of our professional guides.
Your kind feedback means a lot to our team and helps other travelers learn about our tours. We truly appreciate your support.
We hope to welcome you again on another tour in Korea in the future.
Warm regards,
Jallae
Experience the DMZ from Seoul with VIP Travel
N
novzm2026
March 28, 2026
Amazing day tour!
This tour is a must if it’s your first time in Seoul. Our tour guide Alice is very accommodating and she gave us tips and so much information about history and culture of Korea. Highly recommended!
Operator response
Dear Valued Customer,
Hello, this is Jallae from VIP Travel.
Thank you so much for your 5-star review. We are very happy to know that you enjoyed your tour and had a great experience with our guide.
Your kind words are truly appreciated and encourage us to continue providing the best service for our guests.
We hope to see you again on your next visit to Korea!
Sincerely,
Jallae
Experience the DMZ from Seoul with VIP Travel
F
fatihaG201AR
December 15, 2025
Amazing
Kelly was our tour guide we had a really nice tour. Amazing historical and cultural day. Charlie was our driver and he was pumctual and very clean shuttle service. Thank you Kelly!
Operator response
Dear Customer.
Hello, this is Ruby from VIP Travel.
We are so happy that you had a wonderful tour with one of our professional guide.
We appreciate a lot for your time to give us a 5-star review. 😊
Your comments will help to improve our service and offer to other customers.
Thank you for your review🧡
Hope to see you again with VIP Travel in Korea.
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