Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide

Toru was an amazing guide. So knowledgeable about the auction as well as the whole fish industry. Answered all our questions in great detail. The sushi restaurant aftermath auction was some of the best sushi we had on our whole trip. He seemed to know everyone in the market and took us to great stalls. Great conversation, learned a bunch and had some amazing tastes. Would highly recommend him to everyone.

Got up early and met our guide Toru to see the tuna auction. It was great. He was very knowledgable and answered all my questions. As a lawyer I ask a lot of questions. Some guides get annoyed not Toru. I learned a lot. We also sampled the tuna at a very reasonable price and what made it even bettter was Toru interpreted for us so we could communicate with the chef and understand the sequence and nature of each course and cut of tuna. I also ate the biggest oyster I have ever had and I chose the smallest one. I am from Florida so we have oysters but not that big. It was very fresh and delicious.

Goreiilo perfectly explained the fish market and the processes to us as foodies and gave us a look behind the scenes. Punctual, customer-oriented, and very good at communication. A big compliment from us 🙌♥️

Toru-san was a fantastic guide for the tuna auction and market. You can tell that he genuinely enjoys teaching people about how the auction works, making sure you don't miss a thing. After the auction, we had the most delicious and fresh sushi right at the new market, and then took a short bus ride to the old tuna market where Toru showed us around the various stalls and we tasted even more delicious food. Thank you for a fantastic experience Toru! Pro tip - book this tour for the first morning following your arrival since it starts before 5am. Easier on the family when you're still jet lagged!

The Toyosu Tuna Auction and Tsukiji food market was an amazing experience thanks to our guide, Toru-san. Watching the auction, both leading up to it and then seeing the auction in action with the rows of tuna (bluefin, yellowfin and others). Toru-san's explanations were so helpful as he pointed out the participant dynamics and where & when to direct our attention to different parts of the auction floor to catch the nuances. My family's level of Japanese is extremely limited but Toru-san's English is superb and answered all of our questions. Toru-san contacted us well ahead of time and provided detailed instructions. The viewing gallery is relatively small given the number of observers that ended up going so I was extremely grateful that Toru-san knew exactly where to go allowing my family to literally get front-row viewing of the auction from the observation deck. Immediately after watching the tuna auction from two line-of-sight observation points Toru-san took us to a fresh sushi place where we all enjoyed various types of sashimi. My son, who hardly eats much sushi here in NYC, ate every single piece of the mini-omakase course that was served at the restaurant in the auction building complex. I want to note that we felt extremely lucky and privileged that our trip coincided at a time when the JPY was at one of the lowest points in the past 40 years relative to the USD so the value of this tour was unparalleled. Toru-san was very accommodating with our requests and preferences which became evident when he guided us through the Tsukiji market and old auction building complex. It was clear that Toru-san not only possesses so much knowledge, but also has been a guide for long enough that he knows many of the market vendors. We ate fresh oysters, sampled various types of homemade dashi, had a semi-private display exhibition (in English) at a Japanese knife shop, and were very lucky to see a recently purchased bluefin tuna up close as were walking inside of the wholesaler purchaser's market which evidently doesn't always happen. We've been on many tours, and this tour was by far the best one on our Japan trip, mainly because of the knowledge, insights, fresh food, value and our incredible guide Toru-san. ありがとうございます透さん!

Shuji was a wonderful & highly knowledgeable guide for both the auction and market. He picked us up early directly from our hotel & brought us to the market - super easy. Was super interesting to learn more about the tuna auction while watching it. Then he was a great guide in the market, helping us find all we wanted to try. Had some incredible Wagyu, wonderful grapes, and the best tuna sushi we have had for the entire trip. Thank you!

Fantastic opportunity to have an authentic experience. Loved the auction, sushi breakfast and the market. Our guide Toru was professional, communicated in a timely manner and answered all our questions. A must do in Toyko!

I booked Toru Higaki for my 10 July 2026 Toyosu & Tsukuji Market trip. From the day I booked my tour in June to today, he maintained excellent communication with me, with great attention to every detail of our tour at Toyosu and Tsukuji. He was super kind and super professional and super knowledgeable as a guide. I was very pleased to get to know someone like Toru Higaki in Tokyo, I think he represents Japan with great integrity and responsibility and I highly recommend him as a guide in Tokyo. Dr.Sophia Ulgen

The Toyosu tuna auction experience was incredible. I have always wanted to see the auction but until this trip had not managed to fit it into my itinerary. So on this trip I decided to make the early morning effort to see it and in the process I was fortunate to win the lottery and get an even better view of the whole experience ! A shout out to my guide who made the experience first rate, Katsu-San. Katsu-sans knowledge of the market and the tuna auction process, and his enthusiasm to share it, was exceptional. I would recommend him and the tour without hesitation . I would not have understand what I was seeing without his guidance and good humour.

We had an excellent tour of Toyosu and Tsukiji with Toru, our guide. He was very friendly and easy to communicate with prior to and during the tour; he was very knowledgeable about the tuna auction and was able to provide interesting nuance. He also arranged an amazing sushi breakfast for our family, and introduce led us to friendly merchants and artisans at the Tsukiji market. I highly recommend touring with Toru!