Visit the award-winning The Beatles Story Experience in the band's hometown of Liverpool, England. More than just a museum, this unique Beatles-themed attraction offers an atmospheric journey into the life, culture and music of the iconic 1960's English rock band. With audio media guides in 12 different languages, see exhibitions, exclusive memorabilia and interactive discovery zones. Fun for the family and Fab Four fans alike! Please note that we have intermittent fire alarm safety tests every Tuesday morning.
Out at sunset: the 4:15 PM departure is under way when the sun sets, around 6:07 PM in the coming weeks.
From the operator’s live schedule on Viator, checked Oct 6.
The award-winning ‘The Beatles Story’ is the world's largest permanent exhibition telling the story of the lives and times of The Beatles. Located in the Fab Four's hometown of Liverpool on the stunning UNESCO waterfront, The Beatles Story takes visitors on an immersive, atmospheric journey through the lives, times, culture and music of the world’s greatest band. Visit recreations of key locations and moments from the band’s career including The Casbah Club, Hamburg, The Cavern Club, Abbey Road Studios, America and more. Multi-media guides available in 12 languages beautifully narrated by John Lennon’s sister, Julia. See an impressive collection of fascinating memorabilia including original instruments, clothing, John Lennon’s spectacles, Ringo Starr’s drum kit, never-before-seen photography and original handwritten lyrics. Finish your perfect music experience in a Beatles-themed Fab4 Cafe or browse through a fantastic range of products available from the Fab4 Store.
Reviews collected by Viator and Tripadvisor
Excurgo comparison of 298 Viator tours, recalculated daily.
For a full refund, cancel at least 24 hours before the scheduled departure time.
The Beatles Story Experience Ticket lasts about 2–3 hours. The itinerary has 1 stop.
Prices start at $27 per person for this Liverpool experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.
According to the operator’s current schedule, it runs every day, with 33 departures a day between 9:00 AM and 5:00 PM.
Children aged 5–15 pay from $15, adults from $27. Infants go free.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
The experience is available in DE, RU, KO, PT, CMN, JA, YUE, EN, IT, PL, FR, ES.
Infants and small children can ride in a pram or stroller
Yes, bookings are confirmed instantly.
Travellers rate it 4.4 out of 5 across 1,537 reviews on Viator and Tripadvisor; it is run by The Beatles Story.
Reviews collected by Viator and Tripadvisor
Brilliant. Finally I could learn more about them. They made like similar stages of beatles's most famous moments, so for me was so nice. I really recommend take a good time to visit it.
Thanks so much for your lovely words! We're so glad you could discover so much about the world's greatest band in a comprehensive, fun-to-learn manner! We hope to welcome you soon one day!
It was a good tour. There was a lot to listen to in the prerecorded devices as you wandered around the museum.
Thank you, Peter, for your feedback! We're glad you enjoyed exploring the museum with our detailed and immersive audio guides 🎧.
A pilgrimage into the memories of the best years thanks to these eternal songs Exciting and moving
Grazie per la tua splendida recensione! Siamo felici che la tua visita abbia fatto riaffiorare tanti meravigliosi ricordi ed emozioni grazie alla musica senza tempo dei Beatles. Speriamo di darti di nuovo il benvenuto presto. 😊🎶
I'm not the biggest Beatles fan but I enjoyed the visit. I used Tesco vouchers to pay for the ticket. Well laid out , lots of information. If you're in the Albert dock area it's a must visit.
Thank you for your review! We're glad you enjoyed your visit and found the exhibition informative and well laid out. We appreciate the recommendation and hope to welcome you back again soon! 😊🎶 If you would like to discuss your visit in further detail please reach out to our Guest Experience Team at guestexperienceteam@beatlesstory.com
Excellent multilingual app based commentary with headphones of the Beatles story from start to end. Walk though some 35 focussed sections.The recreated Cavern Club was particularly good. Informative, fun and great value
Thank you so much for the fantastic review! We’re delighted you enjoyed the Beatles story, the multilingual commentary and especially the recreated Cavern Club. Great to hear you found it both informative and fun!
This was fabulous! We enjoyed all of the information and the displays and videos. We weren't rushed even though it was busy. The area around this venue was great, too. We walked from our cruise ship and it was a great way to spend a couple of hours.
Thank you for sharing your experience, Tracey! We're glad you enjoyed the exhibits and surrounding area. It’s great to know you had such a positive visit with us.
My son is a Beatles super fan. We had really high expectations for this experience. We even arranged for our driver to stay longer because we thought we would be there quite a while. Although there were some nice items at the experience, it was overall a disappointment. Many of the items were replicas, not originals. The information was adequate but nothing exceptional. I think we expected that this would have a lot of memorabilia but it really didn't. It was extremely hot and the gift shop was closed unexpectedly. There was another gift shop that was part of the experience by the dock where the Beatles statues were, but it was poor quality items. Had we not had a wonderful tour of the Beatles sites in Liverpool and London, we would have been very upset. Our family literally arranged this trip to England for my son's senior year specifically because he loves the Beatles. If you are in Liverpool and have the time to visit the experience, do so. However, if you are crunched for time, see the sites in the town (like Penny Lane, Strawberry Fields etc.) instead.
Thank you for taking the time to share your feedback. We're sorry to hear that your visit didn't live up to the high expectations you and your son had, especially given that this trip to England was such a special celebration of his love for The Beatles. As an independently owned museum, our aim is to tell the story of The Beatles' journey through a combination of authentic memorabilia, immersive recreations, audio guides, photographs and multimedia exhibits. While some of our displays are carefully crafted replicas designed to recreate key moments in the band's history, we understand that visitors hoping to see a larger number of original artefacts may leave wanting more. We're also sorry to hear that you found the attraction uncomfortably warm and that the Fab4 Store was unexpectedly closed during your visit. We appreciate how frustrating that must have been and will share your comments with the relevant teams for review. It's pleasing to hear that you enjoyed exploring famous Beatles locations around Liverpool and London, and we agree that sites such as Penny Lane and Strawberry Field provide a wonderful complement to a museum visit. We always strive to give fans of all ages an engaging and memorable experience, so we're disappointed to learn that we fell short on this occasion. Thank you again for your honest feedback. We wish your son all the best for his senior year and hope that the memories of your Beatles-themed trip will remain special despite your disappointment with our attraction. Kind regards, The Beatles Story
Great tour, we did not use the guide bit was available as a beatles fan, enjoyed seeing the memorabilia... there is also a cafe and a shop as well
Thank you, Kate! We're delighted you enjoyed the memorabilia and found the cafe and shop convenient. Your feedback is truly appreciated.
Terrible experience, so tacky, mock ups of the cavern, rooftop, recording studios, all very amateur, generally a pathetic story of the greatest group ever, Disney could have done better, come on Liverpool your greatest asset and thats all you can do?
Thank you for taking the time to share your feedback. We're sorry to hear that your visit did not meet your expectations. The Beatles Story aims to tell the story of The Beatles through immersive exhibits, memorabilia and recreations of key locations and moments from the band's history. We appreciate that different visitors have different expectations, and we're disappointed that our approach to bringing the story to life wasn't for you. We regularly review visitor feedback to help us improve the experience we offer, and your comments have been noted. We hope that, despite your disappointment with the exhibition itself, you were able to gain some insight into the remarkable story and legacy of The Beatles. Thank you again for your visit and for sharing your thoughts. If you would like to discuss your visit in further detail please reach out to our Guest Experience Team at guestexperienceteam@beatlesstory.com
Fantastic experience. The audio guide is very well set up. Spent just over 2 hours here. Learnt a lot
Thank you for your wonderful review! We're delighted to hear that you had a fantastic experience and enjoyed using the multimedia guide. We hope to welcome you back again soon for another visit. 🎸😊
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| The Beatles Story Experience Ticket | 2–3 hours | 4.4 (1,537) | $27 | |
 This is John Lennon's story - Private Beatles tour in Liverpool | 3h 30min | — | $323 | View |
 This is Paul McCartneys Story Private Beatles Tour in Liverpool | 3h 30min | — | $202 | View |
 Beatles Magical Mystery Tour | 2 hours | 4.9 (13,217) | $30 | View |
 Liverpool: "Blue Route" - City & Beatles Tour | 1h 30min | 4.9 (10,177) | $30 | View |
 Private 3-Hour Guided Beatles Classic Tour of Liverpool | 3 hours | 5.0 (1,339) | $246 | View |
 Mad Day Out Beatles Taxi Tours in Liverpool, England | 3 hours | 5.0 (1,120) | $202 | View |