Complete Freedom and flexibility Personalised private tours give you total freedom and flexibility. The tour itinerary and schedule is entirely focused and planned around you. More exclusivity While group tours rely on buses filled with other travellers, private tours allow you to choose who will accompany you on your trip. Special care and assistance Having your own personal guide and transportation provides you with that extra special care and attention. This is especially helpful if you are travelling with young children, elderly relatives, disabled travellers, those with medical conditions, special needs or mobility issues. Your own personal tap of local knowledge Having your own personal guide means there is no competing with other travellers to get the attention of your guide or to have your questions answered. Instead, you’ll have access to a tap of local culture and knowledge.
Prices change with the date; the lowest is shown.
From the operator’s live schedule on Viator, checked Oct 10.
Best Tour Guides in Korea We operate all our private tours using our own fully licensed and experienced South Korean tour guides. There are no middlemen or intermediaries, so you can be assured of the highest level of quality, experience and comfort. Complete Flexibility Need only a tour guide for half a day, a full day or require extra hours? Need private transportation and a driver? Want to change the tour itinerary on the day? We always do our best to accommodate your needs.
(Optional) Seoul's central Buddhist temple and Jogye Order headquarters. Walk the grounds, view colorful lanterns, and see the 500-year-old ancient white pine tree (Natural Monument No. 9).
(Optional) Largest and most iconic Joseon palace. Explore throne halls, pavilions, and catch the guard-changing ceremony if timing aligns. Built in 1395, its name means "Palace Greatly Blessed by Heaven."
(Optional) Displays traditional Korean life and customs. Browse exhibits on seasonal traditions and folk artifacts; holds over 98,000 items.
(Optional. Visit on Tuesdays when Gyeongbok Palace is closed!) UNESCO site famous for harmony with nature. Tour main halls and the Secret Garden. Built following the natural terrain rather than altering it, it was the longest-occupied royal residence.
(Optional. Visit on Tuesdays when Gyeongbok Palace is closed!) Traditional hanok neighborhood with narrow alleys. Stroll and photograph preserved houses; still home to descendants of Joseon nobility among 900+ historic residences.
(Optional) Traditional arts and crafts street. Browse galleries, tea houses, and hanji shops; historic hub for scholars and artists with Korea's oldest vibrant traditional alley.
(Optional) Oldest food market in Seoul. Sample bindaetteok (mung bean pancake), mayak gimbap (mini seaweed rice rolls), and more; renowned since 1905 for authentic, affordable Korean street eats.
(Optional) Iconic viewpoint atop Namsan mountain. Take the cable car up, enjoy 360° views and love locks; fence holds millions of locks symbolizing eternal love.
(Optional) Busy K-beauty and fashion district. Shop cosmetics, clothes, and street food; Korea's top shopping zone for trends, brands and skincare.
(Optional) Huge traditional market since 1414. Browse 10,000+ stalls for clothes, souvenirs, and snacks; one of Seoul's oldest and largest bargain markets.
Pick up from your Hotel in Seoul.
Reviews collected by Viator and Tripadvisor
For a full refund, cancel at least 24 hours before the scheduled departure time.
Seoul Private Full-Day Sightseeing Tour with Custom Itinerary lasts about 8 hours. The itinerary has 11 stops.
Prices start at $500 per person for this Seoul experience, booked through Viator with the price shown before checkout. There are 3 booking options, so the final price depends on the option you choose.
According to the operator’s current schedule, it runs every day.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Yes, pickup is offered. Pick up from your Hotel in Seoul. Pickup points include Klaven Hotel Myeongdong City Hall, Henn na Hotel Seoul Myeong dong.
The experience is available in CMN, EN.
It is a private experience: only your party takes part. Up to 15 travellers can book together.
Infants and small children can ride in a pram or stroller Infants are required to sit on an adult’s lap
Wheelchair accessible
Yes, bookings are confirmed instantly.
Travellers rate it 5.0 out of 5 across 388 reviews on Viator and Tripadvisor; it is run by VIP TRAVEL Co.Ltd.
Reviews collected by Viator and Tripadvisor
We had a wonderful custom tour of Seoul with Andy as our driver and Diane as our guide! The itinerary was flexible, letting us explore at our own pace. We visited Olympic Park, Bukchon Hanok Village, Gyeongbokgung Palace, the National Folk Museum, Ikseondong, Insadong, and Jogyesa Temple. A great way to experience Seoul’s history, neighborhoods, and food. Highly recommend!
I had The best Time in Seoul because of our guide Sunny who knew The City and its sights very thoroughly. She took US to all The places we wanted to Go including places that are not in The guide books that only a local would know. She was very knowledgeable about The history and Culture of all The sights. She was very good at managing our Time so that we could see everything. All The restaurants She recommended were all very good. Even for shopping She was a great Help She knew where to buy everything and took US to special stores. She knew How to avoid crowds and long lines. The driver was also very good he knew How to avoid traffic.
Dear Valued Customer, Greetings from VIP Travel. This is Denisa. We are thrilled to hear that Sunny helped make your private Seoul tour such a special experience. It is wonderful that she was able to introduce both well-known attractions and local places beyond the usual guidebooks, while also helping with restaurants, shopping, and avoiding unnecessary crowds. We are also glad that the driver contributed to a smooth day by navigating Seoul's traffic efficiently. We will certainly share your generous feedback with Sunny and the team. Thank you for choosing VIP Travel for your private Seoul experience. With warm regards, Denisa Experience the DMZ from Seoul with VIP Travel
One of the best tours we’ve ever had\! 😊🇰🇷 Our tour guide, Sunny Yang, was incredibly polite, knowledgeable, and very accommodating throughout the entire tour\. She made the experience even more enjoyable with her warm personality and helpfulness\. Thank you, Sunny, for making our Korea trip even more memorable\! ❤️
Dear Valued Customer, Greetings from VIP Travel. This is Denisa. Your kind words about Sunny Yang are greatly appreciated. We are happy to know that her polite and accommodating nature, together with her knowledge and warm personality, made your sightseeing day even more enjoyable. It means a lot to us to hear that she helped make your Korea trip more memorable. We will be sure to pass your message along to Sunny. With warm regards, Denisa Experience the DMZ from Seoul with VIP Travel
Emily was a great guide. She really focused on what my interests were. I was doing the most typical tourist attractions with a group the next day so Emily took me to places that I wouldn’t have thought of and made excellent suggestions. She took great care of me and having the driver was a bonus I wasn’t expecting. She was so sweet and so willing to answer questions about life in Korea. Her English is flawless.
Nice and patient tour guide.busy day with so many scenic spots
Thank you Diane for a fantastic day out. Such a great thing to do on our first full day in Seoul! Diane’s advice on what was and wasn’t worth doing and for how long was sound, being able to leave some of our things on the minibus when heading out to subsequent stopping points was very useful given how much some of us bought at the various shopping streets and markets we visited, and thanks especially for recommending us a place to eat in the evening and phoning up in advance to check availability and reserve us a table for 10. We would have no hesitation about recommending both Diane personally and the tour in general, and the excellent communication with the provider in the lead up to the trip was much appreciated.
Dear Valued Customer, Greetings from VIP Travel. Thank you so much for sharing such a detailed and wonderful review! We’re delighted that Diane helped make your first full day in Seoul such a memorable one. It’s great to hear that her recommendations, practical assistance, and local knowledge were useful throughout the day. We’re especially pleased that she could help arrange your dinner reservation for your group of 10 and make the evening a little easier. We truly appreciate your recommendation of both Diane and our tour, as well as your kind comments about our communication before the tour. We’ll be sure to share your wonderful feedback with Diane. Thank you again for choosing VIP Travel, and we hope to welcome you back to Seoul in the future! With warm regards, Denisa Experience the DMZ from Seoul with VIP Travel
Great time and great host Diane!
Dear Valued Customer, Greetings from VIP Travel. Thank you for your lovely review! We’re delighted to hear that you had a great time exploring Seoul with Diane. We’re especially happy that Diane made your experience enjoyable as your host. We’ll be sure to share your kind words with her. Thank you for choosing VIP Travel, and we hope to welcome you again in Korea! With warm regards, Denisa Experience the DMZ from Seoul with VIP Travel
Diane was amazing! Very knowledgeable.
Dear Valued Customer, Greetings from VIP Travel. Thank you so much for your fantastic review! We’re thrilled to hear that Diane made such a great impression and that you appreciated her knowledge throughout your private tour. We’ll definitely share your wonderful feedback with Diane. Thank you for choosing VIP Travel, and we hope to welcome you again in the future! With warm regards, Denisa Experience the DMZ from Seoul with VIP Travel
Diane was the best guide I have ever had
Dear Valued Customer, Greetings from VIP Travel. Thank you very much for your wonderful review! We’re truly delighted to hear that Diane was the best guide you’ve ever had. It’s incredibly rewarding to know that her guidance made your private Seoul experience so memorable. We’ll be sure to share your heartfelt compliment with her. Thank you again for choosing VIP Travel, and we hope to have the pleasure of welcoming you again! With warm regards, Denisa Experience the DMZ from Seoul with VIP Travel
Our full day, Private tour of Seoul with guide Alice was absolutely fantastic. Alice was extremely knowledgeable about all of the sites we visited and provided extensive detail and information about the history, culture, and traditions associated with each site. She also has a wonderful sense of humor and is a great conversationalist with whom we had many interesting discussions about culture. Alice and our Driver, Mr. Lee were also very flexible in adapting the day to our interests and preferences. It was very enjoyable to spend the day with them and an absolute pleasure. We highly recommend this Tour and Alice as a guide!
Dear Valued Customer, Greetings from VIP Travel. This is Denisa. We are delighted to hear that your private Seoul tour with Alice was such a fantastic experience. Thank you for recognizing the depth of her knowledge and the care she put into explaining the history, culture, and traditions behind each place. It is also wonderful to hear that you enjoyed the conversations and Alice’s sense of humor. We are especially pleased that both Alice and Mr. Lee were able to adapt the itinerary to your interests and make the day feel truly personal. Your recommendation means a great deal to us. Thank you for spending such an enjoyable day with VIP Travel! With warm regards, Denisa Experience the DMZ from Seoul with VIP Travel
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| Seoul Private Full-Day Sightseeing Tour with Custom Itinerary | 8 hours | 5.0 (388) | $500 | |
 Seoul: Your Private Custom Tour – Half/Full/Outskirts | 4 hours | 5.0 (112) | $167 | View |
 Busan Private Custom Tour Half Day or Full Day | 4 hours | 5.0 (6) | $189 | View |
 Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower, and Namsangol Hanok Village | 8 hours | 4.9 (4,636) | $32 | View |
 Seoul Full Day Flexible Sightseeing Private Van Tour (Per group) | 7–8 hours | 5.0 (1) | $393 | View |
 Busan Private Custom Full-Day Car Charter | 9 hours | 4.7 (3) | $300 | View |
 Jeju Island -Full Day Flexible Sightseeing Private (Guide tour) | 7–8 hours | 5.0 (1) | $230 | View |