




Experience the beauty and tranquility of seven miles of uninterrupted white sand beach, savor the sun, and throw off all inhibitions. The Experience starts with a scenic ride along the coastline. We then make our way over to Negril Beach. Spend a few hours relaxing at the famous Jimmy Buffet’s Margaritaville located in the center of Negril’s pristine white sand seven-mile beach. Participate in the wide array of water sports activities or just stroll up and down the beach at your leisure. As we make our way to Rick’s Café, take a short drive through the village of “Red Ground” for a close-up look at the Negril Community and life behind the scenes. At Rick’s Café enjoy a live reggae band and a party atmosphere as you watch the spectacular sunset and daring cliff diving.
Prices are per person when two book together; a solo traveller pays $193.
Larger groups pay less per person.
From the operator’s live schedule on Viator, checked Oct 14.
Spend a few hours relaxing at the famous Jimmy Buffet’s Margaritaville located in the center of Negril’s pristine white sand seven-mile beach.
At Rick’s Café enjoy a live reggae band and a party atmosphere as you watch spectacular sunset and daring cliff diving.
Reviews collected by Viator and Tripadvisor
Excurgo comparison of 3,233 Viator tours, recalculated daily.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Private Negril Beach and Rick's Café from Montego Bay lasts about 8 hours. The itinerary has 2 stops.
Prices start at $96 per person for this Montego Bay experience, booked through Viator with the price shown before checkout. That is the per-person price when two book together; a solo traveller pays $193. There is 1 booking option, so the final price depends on the option you choose.
According to the operator’s current schedule, it runs every day, starting at 9:00 AM, 10:00 AM, 11:00 AM, and 12:00 PM.
Children aged 4–12 pay from $44, adults from $96. Infants go free.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Yes, pickup is offered. Pickup points include Grand Palladium Lady Hamilton Resort and Spa, Hyatt Zilara Rose Hall.
The experience is available in EN.
It is a private experience: only your party takes part. Up to 15 travellers can book together.
Specialized infant seats are available
Yes, bookings are confirmed instantly.
Travellers rate it 4.8 out of 5 across 27 reviews on Viator and Tripadvisor; it is run by Reggae Tours Jamaica.
Reviews collected by Viator and Tripadvisor
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
Private Negril Beach and Rick's Café from Montego Bay | 8 hours | 4.8 (27) | $96 | |
Private Negril Tour – Beach, Local Stops, Shopping & Rick’s Café | 7–8 hours | 4.9 (279) | $125 | View |
Explore Montego Bay Jamaica to Negril Beach & Ricks Cafe Sunset | 7–9 hours | 5.0 (103) | $122 | View |
Negril Seven Miles Beach, Snorkeling, Boat Ride, Ricks Cafe Combo | 5h 45min | 5.0 (105) | $200 | View |
VIP Private Negril 7 Mile Beach & Rick’s Café Sunset Experience | 6–10 hours | 4.9 (117) | $145 | View |
Private Negril Beach & Rick's Cafe Sunset Tour | 5–7 hours | 4.8 (111) | $107 | View |
Negril 7 Mile Beach & Rick's Café Combo Tour from Montego Bay | 7 hours | 5.0 (33) | $205 | View |