Chocolade Ambassade , just around the corner of the Gravensteen castle , look for the tallest traditional Flemish "stairs" house.
Description
An exclusive chocolate experience, fully tailored to your taste. During this luxury private tasting, you’ll uncover the secrets of Belgian chocolate, sample refined creations, and learn to truly appreciate chocolate. From cacao origins to food pairings with wine or beer – you choose the theme that interests you most.
We will guide you through the world of Belgian chocolate: why it’s world-renowned, who the master chocolatiers are, and how it’s made. You’ll sample a variety of chocolates and cacao products, uncovering the incredible diversity of Belgian artisanal creations. By the end, you’ll be well on your way to becoming a true chocolate connoisseur!
This experience offers a mix of carefully selected chocolate themes, such as the chocolate-making process, food pairing, sustainability, history, or trends. We’ll also do our best to weave your personal interests and questions into the tasting, creating a truly engaging and interactive experience.
Schedule & prices
Runs
Mon, Tue, Fri, Sat, and Sun
Next available
Sun, Nov 1
Adult (ages 2+)
$143
Larger groups pay less per person.
In demand: 16 of the next 22 departures are already sold out.
From the operator’s live schedule on Viator, checked Oct 9.
Tour Options
ENGLISH
Language
DUTCH Flexible Departure
What's included
Included
Coffee, tea, (sparkling) water
Unique chocolate pairing
Various cacao products
Belgian artisanal chocolates from different chocolate makers
Traveller Ratings
Reviews collected by Viator and Tripadvisor
4.9
32 reviews
5
30
4
2
3
0
2
0
1
0
How it compares in Ghent
Rated higher than 73% of 44 reviewed tours in Ghent
No. 25 by number of reviews among 141 tours in Ghent
Excurgo comparison of 141 Viator tours, recalculated daily.
Important Information
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Our products may contain traces of gluten, eggs, milk, soy, nuts, sesame,
Please kindly inform us beforehand about any food allergies or sensitivities.
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Private Chocolate Experience in Ghent take?
Private Chocolate Experience in Ghent lasts about 2 hours.
How much does Private Chocolate Experience in Ghent cost?
Prices start at $143 per person for this Ghent experience, booked through Viator with the price shown before checkout. There are 2 booking options, so the final price depends on the option you choose.
What days does Private Chocolate Experience in Ghent run?
According to the operator’s current schedule, it runs on Mondays, Tuesdays, Fridays, Saturdays, and Sundays.
Does Private Chocolate Experience in Ghent sell out?
It can: 16 of the next 22 departures are already sold out, so booking ahead is a good idea.
Can I cancel Private Chocolate Experience in Ghent for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Where does the tour start?
The meeting point is Chocolade Ambassade , just around the corner of the Gravensteen castle , look for the tallest traditional Flemish "stairs" house. Hotel pickup is not part of this experience.
What languages is Private Chocolate Experience in Ghent offered in?
The experience is available in CMN, EN, NL.
Is this a private or a group tour?
It is a private experience: only your party takes part. Up to 8 travellers can book together.
Is the tour suitable for children?
Infants and small children can ride in a pram or stroller
Will my booking be confirmed immediately?
Confirmation is sent by the operator within 24 hours of booking.
Is Private Chocolate Experience in Ghent worth it?
Travellers rate it 4.9 out of 5 across 32 reviews on Viator and Tripadvisor; it is run by Chocolade Ambassade.
Reviews(32)
Reviews collected by Viator and Tripadvisor
M
Matt J
June 4, 2026 · via Tripadvisor
If you want to learn about chocolate and have a moment - Do This!!
Going into this I did not know what to expect. I was planning this trip to Europe for my wife’s 50th birthday and she loves chocolate, we planned on bringing our 11 year old daughter. From the very beginning after signing up I almost immediately received an email communication from Dorien confirming the reservation and asking some questions to help personalize the experience. From there our conversation back and forth was amazing. She was able to set the time to better fit our schedule and she really dug into questions that helped build the taste profile for the experience.
The day of the event I was thrilled to see a sign in the window welcoming us and we were greeted with a warm hello when we entered. Dorien commenced with the experience educating us about chocolate and giving us tastes we will probably never again encounter. IT WAS AMAZING!!!!
I could go on and on but there is a character limit, so to summarize: if you have the time and you are in Ghent, and want to know about chocolate - DO This! Dorien and her partner put on a five star presentation and I cannot praise them enough! Thank you!!!
Operator response
Hey Matthew, thank you so much for this incredible review. It was really nice for me to read this! Really appreciate it ! I hope you had a wonderful trip to Mons and that you made some new memories there together to take back home. Always welcome in Ghent! Wish you all the best, kind regards Dorien & Liu.
T
Taylor_P
November 21, 2025 · via Viator
Chocolade Ambassade is elevating chocolate tastings beyond just trying different bars
This experience was amazing!
If you are someone who treats dining as a hobby, the private chocolate experience is a must. We are so glad we went with this more intimate, more thoughtful chocolate tasting over the other options for chocolate tours in Ghent. Dorien is incredibly kind and clearly cares about the nuances of chocolate. We were so impressed by her knowledge and had multiple fantastic chocolates paired with interesting, delicious ingredients. We loved that Dorien gave us an opportunity to personalize our experience to our tastes before we arrived.
We feel like we got to experience something truly unique with multiple niche tastings (such as cacao tea and fruit). This experience was our top highlight of our stay in Ghent, could not recommend it more. :)
Operator response
Thank you both so much for the enthusiasm during the tasting and in this review! It was wonderful having you both. You are way too kind 😊 All the best for 2026, wish you both a year full of amazing food highlights !
8
844mileyr
October 4, 2025 · via Tripadvisor
Discovering cacao
I would recommend this experience just for the unique cacao drinks alone. I didn't know anything about cacao but it was fascinating to taste the fruit, brew, and the tea. You basically get to try every step in the chocolate-making process, plus some unique chocolate pairings at the end.
Operator response
Thank you Miley , its really nice for us to read that you enjoyed every step of the experience! We really love cacao and it ls great see other people find it an equally fascinating fruit 😊
R
rosalynnw362
August 19, 2025 · via Tripadvisor
It turned my husband into a chocolate lover
I booked this experience because I am a big lover of chocolate. My husband, on the other hand, was a bit hesitant at first considering our time in Ghent was limited. But now he can't stop talking about how great the whole experience was! He especially liked the homemade chocolate liqueur, he keeps raving about it. All in all, well worth the money and the time! :)
Operator response
Dear Rosalynn,
Thank you for your kind words. Your husband jury didn't know yet that he was was a huge chocolate lover 😉 hope that from now on you can enjoy chocolate together. See you back some day!
R
R7095ODjanm
June 28, 2025 · via Tripadvisor
Fantastic experience
From start to finish really a top experience! These two hours have really flown by. We still enjoy all that goodness we tasted. For Belgium, this is truly unique, an unexpected gem. We have learned so much too! The cocoa fruit and bean-to-bar chocolate were really an eye-opener for us.
Operator response
Beste , bedankt om onze priveproeverij te boeken en voor de enthousiaste feedback zowel gedurende de proeverij als in deze review! We appreciëren dit enorm 😊
7
751frederickj
June 22, 2025 · via Tripadvisor
Chocolate home
We have found our new chocolate home in Ghent! Thank you, Dorien & Liu, for the incredible experience! Your shop is truly special. We have some friends coming over to Belgium in the summer and we already recommended them to drop by your place. If they have enough time, they'll also do the tasting. I know they'd love it, just like we loved everything about your shop!
Operator response
Thank you for the wonderful review! It was nice having you both in our shop and of course always welcome back !
T
T2533PEjulesm
June 2, 2025 · via Tripadvisor
** Michelin Experience
It was my sister’s 50th birthday and as she is a massive foodie, I had booked a whole day of food-related experiences. For lunch and dinner, we went to two different Michelin restaurants, and I had also reserved a spot at a beautiful hotel cocktail bar with a view. Needless to say, the whole day was amazing, but this experience was definitely the biggest highligt.
As this is a private tasting, you expect a personal service, but this surpassed all our expectations. Before the tasting, you get to indicate your preferences. Like what you're most interested in and which flavours you prefer. I picked food pairing and indicated that we specifically wanted to learn more about pairing chocolate with non-alcoholic drinks. I honestly didn’t expect too much from the personalization, maybe just some tips & tricks. However, Dorien went above and beyond to personalize the experience.
We tried an incredible drink with cocoa fruit and had a very special Chinese tea & chocolate pairing. All the other chocolates were incredible as well! (So much so that we tried to move our dinner reservation one hour later.) Dorien answered all our questions with a lot of passion and enthusiasm, and she adapted the tasting to our interests on the spot, which shows an incredible amount of know-how and professionalism.
Even though the tasting room is definitely nothing fancy, I would say the whole experience, especially the service, is at Michelin level.
Operator response
Thank you Jules for the amazing review. This kind of feedback means so much to us. Thank you so much for taking the time to write such an elaborate review on your holiday, this kind of support really pushes us forwards. It was super nice having you both, I wish you a lot of fun with the all the tea and chocolate experiments you had planned :)
N
Navigate60203850683
March 31, 2025 · via Tripadvisor
A fantastic experience!
Very nice experience in the heart of Ghent. The manager speaks with a lot of knowledge and has worked very hard to personalize the tasting. Highly recommended!
Operator response
Dankjewel voor de mooie feedback! We vinden het altijd een leuke uitdaging om de proeverij zo veel mogelijk te personaliseren, heel fijn om te horen dat jullie ervan genoten hebben! Dikke merci !
C
C9056OZsaskiav
February 9, 2025 · via Tripadvisor
For chocolate lovers
Dear Dorien,
Thank you for sharing your knowledge about chocolate with us. You guided us very calm and friendly through the private chocolat experience. We learned a lot about the origin of chocolate, the history and the whole process from the fruit of the tree till the pieces chocolates and pralines you served us. You gave us the opportunity to taste chocolate in various forms and various tastes while making our own chocolatebars. We all enjoyed it very much and thank you kindly for your hospitality. We certainly recommend chocolate lovers to visit your chocolate embassy in Ghent. You really offer a special experience!
Operator response
Dankjewel voor deze prachtige review! Het deed ontzettend deugd om dit te lezen :) Jullie waren een bijzonder fijne groep om de proeverij mee te doen. Iedereen was heel enthousiast en de vele vragen toonden dat jullie oprecht interesse hadden, wat voor mij echt top is ! Ik wens jullie allemaal het allerbeste en hopelijk tot een volgende keer!
X
X5958NPbetsyb
September 23, 2024 · via Tripadvisor
Delicious and Informative!
This was a highlight of our time in Ghent. Chocolade Ambassade is run by a lovely young couple who are serious about high quality chocolate and sharing their knowledge with others. We enjoyed a wide assortment of chocolate and chocolate-based products, including things that are made with the byproducts of the chocolate making process. We learned so much!
Operator response
Hi! Thank you so much for taking the time to review us. As a small business, reviews like these are incredibly valuable and appreciated. Happy to hear you had a good time with us! Wish you all the best
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