DG Tours And Transportation offer one of a find service, completely private just you, your family and the driver.
The Driver will not leave you he will wait until your finish shopping and when you are ready to leave rick's cafe.
Tour Options
From Grand Palladium Hotel
Grand Palladium Hotel
Duration: 5 hours
Pickup included
From hotels in Negril
Duration: 5 hours
Pickup included
From Montego Bay Hotels
Duration: 7 hours
Pickup included
From Princess Hotel
Duration: 6 hours
Pickup included
Itinerary
Time Square Mall
60 min
Shopping for souvenirs in Jamaica is a must so we will different stops at different shopping areas so more variety of products and find the best price possible so friends and families back home can enjoy some of what Jamaica has to offer.
Rick's Cafe
180 min
Rick’s Café is known for having an unrivalled view of the sunset in Jamaica. Set in the West End atop a 35-foot high cliff, it is also known for a heart-throbbing, exhilarating cliff jumping!
What's included
Included
Air-conditioned vehicle
Not included
Alcoholic Beverages
Lunch
Traveller Ratings
4.8
41 reviews
5
37
4
1
3
3
2
0
1
0
Important Information
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Suitable for all physical fitness levels
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Negril Shopping And Rick's Café take?
Negril Shopping And Rick's Café lasts about 4–5 hours. The itinerary has 2 stops.
How much does Negril Shopping And Rick's Café cost?
Prices start at $35 per person for this Negril experience, booked through Viator with the price shown before checkout. There are 4 booking options, so the final price depends on the option you choose.
Can I cancel Negril Shopping And Rick's Café for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. Pickup points include Sandy's By The Sea, Mariners Negril Beach Club.
What languages is Negril Shopping And Rick's Café offered in?
The experience is available in EN.
Is this a private or a group tour?
It is a small-group experience with a maximum of 30 participants.
Is the tour suitable for children?
Infants and small children can ride in a pram or stroller
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Reviews(41)
W
willie249
September 24, 2026
Honeymoon
Christian was on time and ready for us in the lobby when we got there. He was patient while we shopped and while we were at Rick's Cafe. Never felt rushed, even asked what type of store/market we wanted to go to. Would recommend to anyone traveling to Negril who needs a shopping trip
F
Freedom00969179370
September 20, 2026
Birthday Girl
Excellent service! Driver DeMar was very nice, engaging conversation. This was our 1st time in Jamaica and he really made us feel welcomed suggested great shopping and restaurants!
W
wajihahs
September 19, 2026
Amazing trip
Was excellent trip I recommended to everyone and Lamar the driver was very polite and helpful , definitely I will recommend the trip and the driver to all my friends
Operator response
Thank you so much for the recommendation! We’re thrilled to hear you had an excellent trip and that Demar took such polite and helpful care of you. We truly appreciate you sharing the word with your friends, and we hope to welcome you back with DG Tours and Transportation again soon!
B
Birgit_P
September 12, 2026
It was a short, but...
It was a short, but certainly fun experience. The driver dropped us off at a small open shopping center and came back to pick us up after 1 hour and explained a lot on the way.
Then we went to Rick's Café... but that was too early. There was nothing to see in the stocks. What a beautiful view. We were there at 12 o'clock in the afternoon, the optimal hour in Ricks Café is from 4:30 pm.
So as a recommendation... book this tour in the afternoon.
Operator response
Thank you for your feedback! We’re glad you enjoyed the driver's commentary and the shopping stop.
You’re spot on about Rick’s Cafe—it really comes alive in the late afternoon for the cliff diving and sunset! We appreciate the helpful tip for future travelers and thank you for choosing DG Tours and Transportation. We hope to welcome you back again!
D
Daniela_B
July 30, 2026
Excellent
Everything was excellent. They allowed us to stay as long as we wanted at each stop. We loved it. We recommend it. Super punctual on time.
Operator response
Thank you so much for the wonderful review! We’re thrilled to hear that you enjoyed the experience and appreciated the flexibility, punctuality, and time at each stop. It was a pleasure having you, and we truly appreciate the recommendation. We hope to welcome you back to Jamaica again soon! 🇯🇲🚗
R
R1986ZKfatimaj
July 14, 2026
Wishing Upon A Star ⭐️
Damar is an amazing tour guide. I contacted him and he responded right away, he was on time at the airport, and always on time during a tour pick up. Damar made our first visit to Jamaica like it was wishing upon a star.⭐️ amazing, unforgettable. Thank you Damar and see you soon 😎🇯🇲One Love!!!
Operator response
Thank you so much for the incredible review! We’re thrilled that Demar made your first visit to Jamaica so magical and unforgettable. Prompt communication and reliability are top priorities for us, and Damar will be overjoyed to hear your kind words.
We can’t wait to welcome you back again soon. One Love!
C
Cindy_N
June 28, 2026
Denmar is fantastic! He...
Denmar is fantastic! He responds quickly & is very flexible with your preferences. I would recommend him to anyone & everyone looking for a comfortable ride to experience Jamaica.
Operator response
Thank you so much for your kind words and recommendation! It was truly a pleasure driving you and helping make your experience in Jamaica enjoyable. I’m glad I could accommodate your preferences and provide a comfortable ride. I hope to welcome you back again soon.
L
LES_T
May 12, 2026
demar trip. Ricks Cafe expensive but fun.
Good day out at Ricks.
demar the driver was courteous and allowed us to tailor make our tour. good fun and would definitely use him again.
Operator response
Thanks for the great review. We're thrilled you enjoyed Rick's and that Demar made the tour perfect for you. We'll pass along the compliments, and we hope to see you again soon.
S
Soraia_N
February 26, 2026
Excellent
Demar is very friendly, explain what we will do and ask all time if we are ok.
Definitely best and amazing driver.
Operator response
Thank you so much for your kind words!
We’re thrilled to hear that Demar took great care of you, kept you informed, and made sure you were comfortable throughout your experience. He truly goes above and beyond for our guests.
We appreciate your support and hope to welcome you again soon.
S
Sarah_M
January 10, 2026
DG Tours & Demar
Demar was fantastic !
He gave us a tour of Negril from a locals perspective. Very knowledgeable and caring about experience while on our tour.
I would take a tour with him again!
Operator response
Thank you so much for your kind words! We’re delighted to hear that you had such a great experience touring Negril with Demar. His local knowledge and genuine care for our guests truly make a difference. We’ll be sure to share your feedback with him. We’d be happy to welcome you back for another tour anytime!
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