This tour includes a trip to Rick's Cafe and shopping. Rick's Cafe is voted as one of the best bars in the world and is known for its cliff jumping, amazing sunsets, and live reggae music. It is a MUST SEE while in Jamaica. With this tour, you can take your time and enjoy great vibes and delicious food. If you are brave, you can even do some cliff jumping. Whether before or after Rick's, we will take you shopping. Looking for something special? We can help you find it. Want a souvenir? We will take you to some of the best souvenir shops around Negril. This tour includes: -Round trip pickup and drop-off in Negril -One of the friendliest and most knowledgeable drivers -A clean, well-maintained air-conditioned vehicle
Prices are per person when two book together; a solo traveller pays $80.
Larger groups pay less per person.
From the operator’s live schedule on Viator, checked Oct 4.
Voted as one of the best bars in the world. Rick's Cafe is known its cliff jumping, amazing sunsets, live reggae music, it is a must see while in Jamaica. Enjoy a cocktail or two, or three and then you will be ready to jump from the famous cliff! There are three different heights. Finish your time enjoying the live entertainment or beautiful sunset. What's included: Dropoff and pickup from Rick's Cafe. What's not included: Food or drinks. What to bring - swimwear, towel if you are jumping, sunscreen, spending cash This is an optional activity and can be included if desired.
Looking to shop? Before or after you can shop for souvenirs for yourself and your families at a gift shop. Our driver can take you to find the items you are looking for.
We will contact you to determine the best pick up location - whether it is your hotel or another location in or near Negril. Your drive will remain with you the entire tour while giving you ample space to enjoy yourselves.
Reviews collected by Viator and Tripadvisor
Excurgo comparison of 366 Viator tours, recalculated daily.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Rick's Cafe & Shopping in Negril lasts about 2–4 hours. The itinerary has 2 stops.
Prices start at $40 per person for this Negril experience, booked through Viator with the price shown before checkout. That is the per-person price when two book together; a solo traveller pays $80. There is 1 booking option, so the final price depends on the option you choose.
According to the operator’s current schedule, it runs every day.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Yes, pickup is offered. We will contact you to determine the best pick up location - whether it is your hotel or another location in or near Negril. Your drive will remain with you the entire tour while giving you ample space to enjoy yourselves.
The experience is available in EN.
It is a private experience: only your party takes part. Up to 13 travellers can book together.
Infants are required to sit on an adult’s lap Infant seats are ONLY available with advance notice.
Yes, bookings are confirmed instantly.
Travellers rate it 5.0 out of 5 across 9 reviews on Viator and Tripadvisor; it is run by It's A Tour Ja.
Reviews collected by Viator and Tripadvisor
Had a great driver Kenroy who showed us around the town and took us to amazing shops and restaurant/bars to really enjoy ourselves. Learned a lot of history of the area, took great photos and created great memories. Highly recommend and would do it again on my next visit
Thank you Dwayne for leaving us a review and recommendation. Definitely looking forward to your next visit where we will explore more of the island 🏝️ for sure .
We booked a tour to Rick’s restaurant with Kenroy as our guide. I cannot say enough great things about our experience. He was so kind and professional. We had booked a trip to Ricks for dinner, he gave us the option to shop at local stores for souvenirs. I didn't know that was an option so we were able to find some great gifts to bring back home. I would HIGHLY recommend booking Kenroy for any excursion or experience in Jamaica. He knows the island so well and will get you there safely.
Thanks for taking the time out to leave us a review and recommendation greatly appreciated. Hope to see you guys in the near future where we can explore even more of this island 🏝️
We had Kenroy as our driver to Rick’s Cafe and he was absolutely fantastic! He was friendly, professional, and made us feel comfortable right away. The conversation was great—very personable and engaging, which made the ride fly by. He also shared helpful local insights and ensured we arrived safely and on time. He turned a simple transfer into a really enjoyable part of our trip. Highly recommend!!!
Thank you Maggie for such a great review and recommendation hope to take you again in the near future.
Kenroy was our driver from the airport to out hotel; we liked him so much we got his number and hired him to drive us to Negril for a fun day at the beach and Ricks. Very nice and clean van.
Thank you David for leaving us a review it was a pleasure taking you and your family around hope to take you guys agin in the near future 😊😊
Let me keep it 100 — if you’re coming to Jamaica and don’t hit up KenRoy, you’re doing yourself a disservice. This man is the truth. Not just another driver or tour guide — he’s family from the moment you meet him. Realest, most down-to-earth dude you’ll ever come across. He knows every inch of the island — not just the tourist traps, but the real Jamaica. He took us to the local spots, introduced us to good food, good people, and made us feel safe and at home the entire time. You can tell he genuinely loves his island and takes pride in showing it off the right way. What stood out most? His energy. Dude’s funny, smart, respectful, and professional, but still knows how to keep it chill and real. No fake smiles, no “tourist talk,” just straight vibes, good conversations, and good times. Bottom line — if you need a travel advisor, driver, or island guide who’ll treat you like family and make your trip unforgettable, KenRoy’s your guy. I don’t just recommend him… I vouch for him. 100%.
Thank you Joe A for taking the time out to leave us such a great review and recommendation we greatly appreciate it.
Great driver and very easy to talk to. We had Kenroy take us to Rick’s Cafe as well as drop us off to the Airport. The drive seemed much quicker because of the great conversation.
Thank you Loraym for taking the time out to leave us a review. It was a pleasure taking you and your family around looking forward to taking you guys in the near future.
Kenroy, was an amazing driver. Thank you for the experience. He took me around Jamaica and it was beautiful. 10/10 I recommend him to everyone
Thanks Anthony It was a pleasure showing you my beautiful island and looking forward to taking you to the parts we didn’t get a chance to drive .
Great service. Driver Kenroy was on time and always there when we needed him. I would use the service again. He had very good information on places to go. Very professional and friendly service.
Thank you for choosing It's A Tour JA! We are delighted Kenroy was able to exceed your expectations and we hope to see you again. Enjoy your time in Jamaica!
We booked Kenroy to take us to Rick’s Cafe for the afternoon, which included a transfer from our hotel with Kenroy waiting for us to give us a ride back… when we were ready (no clock watching). We had our 6 month old with us and Kenroy provided a baby seat with the baby’s safety being his number 1 priority. During the ride to and from Rick’s we had a great conversation about local life in Jamaica. A genuine, friendly guy offering a no hassle top class service.
Ben, We are glad you were pleased with the service you received from Kenroy and It’s A Tour JA. We hope you will consider us on your next visit to Jamaica.
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| Rick's Cafe & Shopping in Negril | 2–4 hours | 5.0 (9) | $40 | |
 NEGRIL CATAMARAN CRUISE Sunset Ricks Cafe ALL HOTELS | 8 hours | 3.9 (415) | $87 | View |
 ATV, Bamboo Rafting and Negril Ricks Cafe from Montego Bay | 7 hours | 4.9 (122) | $80 | View |
 Montego Bay: Seven Mile Beach & Rick's Cafe | 7–8 hours | 4.8 (120) | $90 | View |
 Rick's Cafe Glass Bottom Sunset Cruise | 3 hours | 4.8 (58) | $65 | View |
 Private Seven Mile Beach and Rick’s Café Tour From Negril Hotels | 5–6 hours | 4.9 (31) | $70 | View |
 Party Catamaran Sunset Ricks Cafe Negril Open Bar and DJ | 8 hours | 4.0 (18) | $87 | View |