Travel from Montego Bay to Negril for a day of white-sand beach relaxation at Seven Mile Beach and iconic cliffside sunset views at Rick’s Cafe.
Enjoy ample free time to swim, relax, or participate in watersports along Seven Mile Beach.
Visit world-famous Rick’s Cafe in Negril to watch daring cliff divers and enjoy live reggae vibes.
Take in spectacular Caribbean sunset views from the cliffside lounge before heading back.
Includes round-trip transport in an air-conditioned vehicle with convenient hotel pickup options.
Tour Options
Seven Miles Beach in Negril and Ricks Cafe from Montego Bay
Pickup included
Falmouth Pick up
Falmouth Accommodation : Persons who are staying in and around Falmouth.
Pickup included
Itinerary
Hopewell
Pass by
Travelers will embark on a 90 minutes drive from Montego bay to Negril, passing through the old historic English town of Hopewell, the driver/guide will tell you the history of the town.
Seven Mile Beach
Admission included120 min
Relax on the beautiful Seven miles beach with pristine white sands. There is a number of water activities that you can take part in such as parasailing, snorkeling, glass bottom boat ride, speed tube and Jet ski's.
On the Seven Mile Beach the travelers can take part in whatever water activity they choose at their own cost.
Rick's Cafe
Admission included120 min
Travelers will enjoy the breathtaking sunset while the dj plays songs for you to move your feet.
Dine and enjoy local cuisine while overlooking the beautiful Caribbean Sea.
What's included
Included
Air-conditioned vehicle
Not included
Lunch
There is an extra $15 per person charge for pickup from hotels or accommodation in Trelawny parish
Pickup Locations & Times
Travelers should make contact to confirm pickup location and pickup time.
Driver/Guide will approach travellers and address them by name, please have your ticket ready to show for confirmation.
Vehicles will have "JUTA TOURS 912 MC" written on front and back.
Travelers will be notified of vehicle description if there is any changes.
Pick up time varies with location, traffic conditions and weather, driver may be a few minutes or a few minutes late.
Traveller Ratings
4.8
120 reviews
5
102
4
13
3
2
2
1
1
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Important Information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Specialized infant seats are available
Suitable for all physical fitness levels
Tour duration is travel time included
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Montego Bay: Seven Mile Beach & Rick's Cafe take?
Montego Bay: Seven Mile Beach & Rick's Cafe lasts about 7–8 hours. The itinerary has 3 stops.
How much does Montego Bay: Seven Mile Beach & Rick's Cafe cost?
Prices start at $90 per person for this Montego Bay experience, booked through Viator with the price shown before checkout. There are 2 booking options, so the final price depends on the option you choose.
Can I cancel Montego Bay: Seven Mile Beach & Rick's Cafe for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. Travelers should make contact to confirm pickup location and pickup time.
Driver/Guide will approach travellers and address them by name, please have your ticket ready to show for confirmation.
Vehicles will have "JUTA TOURS 912 MC" written on front and back.
Travelers will be notified of vehicle description if there is any changes.
Pick up time varies with location, traffic conditions and weather, driver may be a few minutes or a few minutes late.
Pickup points include Excellence Oyster Bay, Hotel Secrets Resort St. James Montego Bay.
What languages is Montego Bay: Seven Mile Beach & Rick's Cafe offered in?
The experience is available in EN.
Is this a private or a group tour?
It is a small-group experience with a maximum of 95 participants.
Is the tour suitable for children?
Infants and small children can ride in a pram or stroller Specialized infant seats are available
Is the tour wheelchair accessible?
Wheelchair accessible
Reviews(120)
B
Brian_C
September 21, 2026
7-Mile- Rick’s Cafe 26
First our driver Dewey was great. He was running a little late which was not an issue. Once he arrived he called and meet us in the hotel. He apologized which again was not necessary. We then left and headed to our first stop which was Margaritaville for 7 mile beach. We spent 2 hours there in the water and did a little shopping. Then we headed to our finale stop. This was Rick’s Cafe. Service was good and food was even better. I even braved the cliffs and jumped off both the 25’ and 35’ ones there. Are the weather began to change Dewey called and we left to avoid any problems getting back to our hotel which was on the other side of the Island.
M
Maria_G
September 12, 2026
Just o.k.
It was just nice. Overhyped. Nothing but beach happening. Yes they have watersports but not included understandable. It was quite boring even with DJ playing. Margaritaville margaritas in plastic cups didnt make the cut. Nothing special sorry to say. Spent two hours.
Operator response
Thank you for you feedback Maria.
C
Courtney_R
August 30, 2026
Such a great experience...
Such a great experience and Dewey was absolutely amazing !! He was on time, friendly and gave so much information about the islands history as we took the 2hr ride from Montego Bay.
R
Rose_F
August 16, 2026
Jamaica trip
By the beach the service was slow and the waiters had an attitude.
The DJ could’ve been better
There was many water activities
Atmosphere was great
D
Dominique_F
August 15, 2026
Overall it was a great...
Overall it was a great experience ! The driver was super nice and patient with us he makes us feel very comfortable and I would recommend him to anyone . Great trip
T
Theam02
August 13, 2026
Loved the experience!
Guide was solid. We had a great time at Margaritaville on 7 miles beach. Rick’s cafe was great! It was fun to see people jumping off of the cliffs! Food and drinks were outstanding at both places!
T
T832OHmariac
July 29, 2026
Personalized tour by Dewayne!
Dewayne was the best tour guide ever!! He has such a kind and bright personality which made learning about the island so fun! He dropped us off at the seven miles beach and then ricks cafe. He stayed nearby the entire time to make sure we were okay! The experience itself was amazing and the beach was unreal. Ricks cafe was also incredible.
O
OlivierQC
June 27, 2026
An Unforgettable Private Boat Tour with Little Reefer Watersports on Seven Mile Beach ⭐
We had an absolutely wonderful afternoon with Little Reefer Watersports on a private boat tour along Seven Mile Beach.
Everything was perfectly organized, from the snorkeling and exploring the sea caves to our stop at the famous Rick's Café.
Captain Jainor, Alex, Joe, and Shae were exceptional—professional, friendly, attentive, and genuinely committed to making our experience unforgettable. Since we booked a private tour, we had the entire boat to ourselves, which made the trip even more relaxing and personalized.
The crew made us feel welcome from start to finish and went above and beyond to ensure we had an amazing time.
If you're looking for a memorable boat excursion in Negril, I highly recommend Little Reefer Watersports.
We wouldn't hesitate to book with them again!
Thank you for an unforgettable experience!
Olivier, Stéphanie & Sybil
Operator response
We are happy you enjoyed your time with us, thanks for the review
L
Leah_V
June 23, 2026
We had such a great time...
We had such a great time with Dowey! He took us from Montego Bay to Seven Mile Beach and Rick’s Café, and honestly his vibe made the whole day. He was super friendly, easygoing, and just great to be around. The drive felt more like hanging out with a local friend than being on a tour. He made everything easy and stress-free, and we always felt comfortable. Would definitely recommend him to anyone visiting Jamaica!
Operator response
Thanks Leah, Dwayne is simply the best.
M
Mia C
June 21, 2026
Montego Bay to Negril
Dewy was a great tour guide! On our drive we were able to see and learn about the culture all because of him. We had a great day! Highly recommend this company and excursion!
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