Best private guide which is very flexible on stopping at your favorite or interesting spot on the way. Customizable, clean vehicle and no pressure. Everything thing gonna be alright!
Schedule & prices
Runs
Every day
Start times
14 times a day, 9:00 AM–3:30 PM
Next available
Thu, Oct 15
Adult (ages 13+)
$34
Child (ages 0–12)
$25
Prices change with the date; the lowest is shown.
Prices are per person when two book together; a solo traveller pays $140.
Larger groups pay less per person.
Out at sunset: the 3:00 PM departure is under way when the sun sets, around 5:42 PM in the coming weeks.
From the operator’s live schedule on Viator, checked Oct 14.
Tour Options
Ocean Cliff pick up Only 15 minutes
Duration: 15 minutes
One Way: One way taxi to Ricks from hotel
Private car/minivan
Pickup included
Pick up From Montego Bay Hotel
Pick up from Montego Bay hotel
Private Car, Van
Pickup included
Negril Hotels Pick Up
Pick up from Hotels in Negril
car, van, mini bus
Pickup included
Princess Grand/Senses Pick up 4 hours
Duration: 4 hours
Princess hotel to Ricks Cafe : Return Transportation to 7 mile Beach and Ricks
Private car, minivan,
Pickup included
Grand Palladium /Lady Hamilton
Pick up from Grand Palladium: Return transportation from Grand Palladium Jamaica and Lady Hamilton
Private car, van or bus: Vehicle is selected base on the group size travelling.
Pickup included
Itinerary
Rick's Cafe
90 min
Enjoy the views as we travel along the north coast, passing through rural villages and the historic Lucea harbor. Optional stop for shopping at the market then head over to Jimmy Buffet Magaritaville to spend time on the pristine white sandy beaches of Negril, order your favorite drink from the menu or have an authentic Jamaican lunch at your own expense. Collect your beach chair and relax on the beach.
As sunset gets closer, you make your way to Rick’s Cafe to the perfect viewing point on the West End Cliffs. Watch the Locals, at dare-devil diving while you listen to a Reggae Band. Rick’s Cafe was voted as one of the World's Best Bars and the perfect spot in Jamaica, to view the sunset slipping over the horizon.
Rick’s Cafe is a must for watching the sun go down over this Caribbean island. With live reggae music featuring songs by the legendary Bob Marley, it’s the perfect ambience to take some beautiful pictures while you sip on a cocktail, socialize and watch a spectacular sunset.
Kool Runnings Water Park
Pass by
Kool Runnings Adventure Park - home to the Caribbean's most diverse and invigorating adventure park experience!!!Fill your day with 10 amazing water slides, quarter mile of lazy river, Captain Mikie's Coconut Island for the kids, great food and games galore.
Seven Mile Beach
60 min
You get to walk the beach or swim at one of the popular entrance
What's included
Included
Private transportation
Round Trip Transportation
Air-conditioned vehicle
Ricks Café until Sunset
Not included
Gratuities
Lunch
Dinner
Pickup Locations & Times
Pick up will be at your hotel lobby, some Air BnB included
Traveller Ratings
Reviews collected by Viator and Tripadvisor
5.0
3 reviews
5
3
4
0
3
0
2
0
1
0
How it compares in Montego Bay
Starting price $34 is 54% below the typical $74 for tours of similar length in Montego Bay
Excurgo comparison of 3,233 Viator tours, recalculated daily.
Important Information
Public transportation options are available nearby
Specialized infant seats are available
Suitable for all physical fitness levels
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does this tour take?
Half-Day Private Guided Ricks Café & Negril Seven Mile Beach Trip lasts about 3–5 hours. The itinerary has 3 stops.
How much does this tour cost?
Prices start at $34 per person for this Montego Bay experience, booked through Viator with the price shown before checkout. That is the per-person price when two book together; a solo traveller pays $140. There are 5 booking options, so the final price depends on the option you choose.
What days does this tour run?
According to the operator’s current schedule, it runs every day, with 14 departures a day between 9:00 AM and 3:30 PM.
How much does this tour cost for children?
Children aged 0–12 pay from $25, adults from $34.
Can I cancel this tour for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. Pick up will be at your hotel lobby, some Air BnB included Pickup points include Excellence Oyster Bay, Hotel Secrets Resort St. James Montego Bay.
What languages is this tour offered in?
The experience is available in EN.
Is this a private or a group tour?
It is a private experience: only your party takes part. Up to 30 travellers can book together.
Is the tour suitable for children?
Specialized infant seats are available
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Is this tour worth it?
Travellers rate it 5.0 out of 5 across 3 reviews on Viator and Tripadvisor; it is run by Juta Tours Taxi Driver UZEEMI.
Reviews(3)
Reviews collected by Viator and Tripadvisor
X
X2557ZImatthewd
January 15, 2025 · via Tripadvisor
Trip from Grand Palladium to Ricks Cafe - With Juta Tours (John Rowe)
We were lucky enough to have met John at the Grand Palladium.
John was kind, personable and most excellent at navigating our 11 people from the resort, to 7 Mile Beach and on to Ricks Cafe.
He was knowledgeable and flexible based on our needs. He stayed with us (we invited him) for the whole day and what an overall amazing experience we had. He truly went above and beyond.
An absolute highlight of our trip. John was absolutely incredible and whenever we visit the area in the future, he will be our very first call.
D
dkt1982
February 7, 2023 · via Tripadvisor
We enjoyed our day in negril with a trustworthy guide.
We booked the Margaritaville, rick's Cafe tour in negril on Sunday January 8,2023. Our guide O'Neill, took really good care of us. Made sure we had chairs and umbrellas, and looked out for us the whole time. I would book again
Operator response
Hi, we really appreciate the time you took to leave us a review and are happy that we were able to provide great service. We always strive to be punctual and efficient and I'm happy to hear that our team was able to make that happen for you.
