Many tourists come to Florence for only a short time. The array of gold jewelry and leather goods is daunting! I can take you to the small owner operated shops where the quality is excellent and the prices very fair.
Tour Options
Guided Shopping in Florence
Pickup included
Itinerary
Ponte Vecchio
60 min
We can browse the jewelry shops on the Ponte Vecchio and then go to a goldsmith's workshop and a jewelry showroom.
Piazza di Santa Croce
30 min
The historical leather center of Florence where shops have handbags, jackets, shoes and small leather goods.
What's included
Included
Personal shopping in Florence.
Pickup Locations & Times
I can meet you in the lobby of your hotel in the historical center of Florence, or at a convenient meeting point in the city.
Traveller Ratings
5.0
12 reviews
5
12
4
0
3
0
2
0
1
0
Important Information
Service animals allowed
Public transportation options are available nearby
Suitable for all physical fitness levels
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Guided Shopping in Florence take?
Guided Shopping in Florence lasts about 2 hours. The itinerary has 2 stops.
How much does Guided Shopping in Florence cost?
Prices start at $99 per person for this Florence experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.
Can I cancel Guided Shopping in Florence for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. I can meet you in the lobby of your hotel in the historical center of Florence, or at a convenient meeting point in the city. Pickup points include Hotel Romagna.
What languages is Guided Shopping in Florence offered in?
The experience is available in EN, EN.
Is this a private or a group tour?
It is a private experience: only your party takes part. Up to 15 travellers can book together.
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Is Guided Shopping in Florence worth it?
Travellers rate it 5.0 out of 5 across 12 verified reviews; it is run by Florence Shop 4 It.
Reviews(12)
J
joannevD2037WU
October 26, 2025
Fun time
Maren is exceptional in her field.. very well liked by her peers. She guided us to what we wanted with no pressure. Highly recommended if you want to shop in Florence without wasting time
Operator response
Thank you for your kind review! We really did have a fun shopping trip together.
J
JoAnne_V
October 26, 2025
Shopper
Maren was exceptional…walked city center!
Took us to stores for what we were looking for.
She knows everyone and is very likeable
T
terid310
May 30, 2025
Elevated travel experience!
I highly recommend Maren for an elevated Italy experience!
From the moment we connected she brought warmth, professionalism, and an impeccable eye. A personal shopper in Italy offers so much more than fashion advice, it is a cultural and luxury experience. She knew exactly what would fit our budget and taste and knew exactly where to take us. The whole process was fun, stress free and filled with good memories.
1 people found this helpful
Operator response
Thank you!
7
731cathw
April 19, 2025
Shopping in Florence
My son (18yrs) and I did a shopping tour today with Maren . We had so much fun and loved every minute of our 2 hours of shopping. We are from Melbourne Australia . We did not have much time in Florence so having Maren take us to some great local shops made it easy . All the shop owners welcomed us and made us feel very special. We came away with some great products and had a great time. Can highly recommend Maren 😘
1 people found this helpful
Operator response
Thank you!
S
sara n
April 8, 2025
Met her in a convenient place near the types of boutiques we were looking for.
Maren and Kiki were great! Very fun to do shopping with. Took us to very nice shops
Tailored to exactly what we were looking for.
Felt like we could become friends.
Will use her services again! Highly recommend Maren!
1 people found this helpful
Operator response
Thank you!
A
AliLilbit
October 11, 2024
Shopping with an Expert!
What an awesome experience!!! Maren has our shopping route all figured out. We went shopping based on what I was looking for. Maren asked me ahead of time what I was shopping for. In two hours all my shopping was done. I would have been shopping all day if Maren was not with me. She knows just the places to go. I highly recommend Maren as a shopping guide in Florence!
1 people found this helpful
3
375abbyk
September 26, 2024
Exactly what I wanted!!!
The jewelers and scarf shop and Italian handmade paper store were all so high quality and good prices!! Everything was exactly what I was looking for!!! So incredibly helpful—Maren is lovely and kind, fun to shop with and good in helping you make decisions if you stuck between several gorgeous items but she does not impose any opinions if you do not ask! It was fantastic and will leave with treasured items!! 5 out of 5!
Operator response
Thank you for your kind words!
R
rebeccalX1910KC
June 21, 2024
Super shopping experience
My two teenage girls and I spent a lovely few hours shopping with Maren and came away with wonderful items we will treasure for years, as well as an appreciation of her thoughtfulness, patience, and fine taste and an obsession with her pup Kiki. As others have mentioned, there are so many similar shops in Florence that it's hard to gauge which have high quality and uniquely local items. Maren found out what we were looking for in advance (jewelry, shoes, vintage clothes, a leather tote) and charted a course which brought us to shops with excellent selections and friendly and helpful sellers. These were not shops I would have found myself, and the overall vibe was fun and pressure-free. Maren is very easy to spend time with. I would absolutely recommend treating yourself to this experience.
Operator response
Thank you!
8
863kadyc
October 6, 2023
The best of the best
Maren is the absolute best! There are so many shops you can’t tell which is authentic, overpriced, real Italian. You can go high-end, you can go midway, you just tell her what you’re looking for. She was so stylish, provided input when asked, and will help if you want something after you leave. Cannot recommend more!
Operator response
Thank you for your kind words. It was a pleasure for me to take you shopping.
J
jonathanpA400XF
September 26, 2023
Book this experience w/ Maren immediately!
Best shopping experience ever!!! Maren took us to all the authentic Italian leather and gold shops. We appreciated her knowledge, warm personality, and patience with us. We were so excited to shop in Florence that we spent way more time than anticipated. Marion made it so easy! We will be back and telling all our friends about her. Thank you, Maren, we appreciate you!
Operator response
You are so welcome! It was a special day of shopping.
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