Prices checked on Sep 11, 2026Things to do in Chicago
Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory Chicago celebrates the joy of color. Guests embark on a bright and colorful journey through 14+ immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Fun for all ages, each visit includes surprise giveaways, sweet treats, and complimentary digital photos. From the lobby to the gift shop and every colorful moment in between, our spaces are as inclusive as they are dynamic and celebratory. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators. Jump into color with us! Please note: At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry. Minors under the age of 18 will not be allowed inside without a parent or guardian.
Color Factory is an unforgettable art adventure located in the Willis Tower. Voted the #1 immersive art experience in America by USA Today readers! Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of Chicago. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful.
Color Factory Chicago Ticket lasts about 1h–1h 30min. The itinerary has 1 stop.
Prices start at $34 per person for this Chicago experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.
All sales are final. No refund is available for cancellations.
Wheelchair accessible
Yes, bookings are confirmed instantly.
Travellers rate it 4.5 out of 5 across 48 verified reviews; it is run by Color Factory Chicago. Most-mentioned highlights: All Fees and Taxes.
Dangerous, my child slipped on the slide and needed to get staples in his head, I was sitting right next to him and can’t believe they haven’t done anything about it. The people working tried to give me a bandaid after I asked numerous times to call for a paramedic. I would caution anyone with kids or elderly people to avoid this.
About an hour or hour and a half visit. Great staff…and I only ran into 2 mirrors. 🤪
My teenage daughter and I went to this and had so much fun! All the interactive parts are the best and we have some great photos and awesome memories!
Best for young and early grade children. Had a couple interesting rooms, but our 11 year old was not very impressed (neither was I from the description). I really think it’s well suited for younger children.
We were highly disappointed. This is also not that easy to find. You will go into what looks almost like a food court. You need to find the escalators in the back and go down two floors. This is not that large and there are a lot of mirrors. You do get to try a couple different taffies, choose a colored fortune cookie (mine just tasted like a regular fortune cookie) and get a bag of candy if you want. There is a floating ball room that you can have your picture taken in and a ball pit section with two slides but is not a large area. I will say that the employees are super friendly so A+ there but I would not recommend this.
Almost everyone in the audience got chosen to participate in the magic. It was amazing and he was a great magician. No matter how hard you watch, you’ll never be able to catch just how he does it. It is family friendly but you should expect frequent jokes that your kids may not understand.
Very fun, interactive experience, while also giving some history into Chicago. As people who are musically inclined, it was interesting to read about what different instruments and sounds communicate through color. We had a lot of fun and will do it again!
This was the highlight of my Chicago trip! This museum is absolutely interactive! You also get free pictures from the rooms you experience.
This was such an interesting and unique experience! Worth the time spent there. There were so many unique artistoc expressions that are unique and definitely deserving of the place. The colors sights sounds are phenomenal. They do cater to persons sensitive to over stimulation as well it is such a well desighned and curated experience with heaps of fun woven in. Definitely worth it!
I loved it. It’s a very cute and sweet spot for you and your partner. The scenery and displays are always stunning
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| Color Factory Chicago Ticket | 1h–1h 30min | 4.5 (48) | $34 | |
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