The Wizard of Oz Museum invites families to step into a fantastical celebration of the cherished American fairy tale, utilizing cutting-edge technology that projects images across the walls and floor.
Its Immersive Wizard of Oz Experience reveals the magical land that Dorothy and her beloved companions explored-- a place where a tornado swirls, mice pull the Cowardly Lion out of a field of poppies, and the yellow brick road winds into the Emerald City.
The museum also offers the Immersive Van Gogh exhibit; a kid-friendly, interactive munchkin room brimming with Oz toys from the 20th century; a guided tour; and a unique collection of rare artifacts from the story’s remarkable history.
This highly-rated attraction maintains 4.9 stars from over thousands of reviews on Google, ranks Top 5 out of 585 Children's Museums in the USA, and is listed as Top 25 out of 27,500 THINGS TO DO in Florida on TripAdvisor.
Tour Options
Wizard of OZ Museum tour
Itinerary
Admission included
Dolls, Comics, toys, maps, original props and costumes, collectible figurines, posters, and fine first editions (including the earliest recorded copy of the book, THE WONDERFUL WIZARD OF OZ from 1900 are just some of the treasures waiting to be experienced – with plenty of surprises (and photo ops!) along the way.
Highlights
All Fees and Taxes
What's included
Included
All Fees and Taxes
Not included
No transportation to the museum location is included
Traveller Ratings
4.9
1,106 reviews
5
1,034
4
36
3
18
2
10
1
8
Important Information
Public transportation options are available nearby
Infants and small children can ride in a pram or stroller
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
Wheelchair accessible
Frequently asked questions
How long does Wizard of OZ Museum tour take?
Wizard of OZ Museum tour lasts about 1–2 hours. The itinerary has 1 stop.
How much does Wizard of OZ Museum tour cost?
Prices start at $30 per person for this Cocoa Beach experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.
Can I cancel Wizard of OZ Museum tour for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
What languages is Wizard of OZ Museum tour offered in?
The experience is available in EN, EN.
Is this a private or a group tour?
It is a private experience: only your party takes part. Up to 15 travellers can book together.
Is the tour suitable for children?
Infants and small children can ride in a pram or stroller
Is the tour wheelchair accessible?
All areas and surfaces are wheelchair accessible Wheelchair accessible
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Reviews(1,106)
F
fredmW6410XH
September 3, 2026
Fun alternative
We picked an overcast day and found the museum sunny. All the memorabilia and history was fantastic. The immersion experience at the end was incredible
Operator response
Thank you so much for this wonderful 5-star review! We love that description—trading a gloomy day for a trip right over the rainbow! It is so wonderful to hear that our collection of history and memorabilia brought some sunshine to your day, and that our immersive experience provided an incredible finale to your visit. Thank you for stopping by to see us here in Cocoa Beach, and we hope to welcome you back for another bright and magical visit soon!
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georgiapK920OZ
August 16, 2026
Great surprise
SO COOL! It was such a neat experience. And what a combination of things I love!
Operator response
Thank you so much for the fantastic 5-star review! We are so glad you found it to be such a cool and neat experience. Bringing together unique collections and magical moments in Cocoa Beach is what we love to do, and hearing that it was a combination of things you love truly makes our day. We hope to welcome you back for another wonderful visit soon!
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ASK_Y
August 7, 2026
Very informative experience of the Wizard of Oz
Great Experience we went towards closing time so next time we will get there early to enjoy everything.
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lorifA3483UN
August 5, 2026
Great experience
We had an amazing time..spent almost 2 hours. This is our 3rd time.. we go every year. Their new location in Cocoa Beach is awesome.
Operator response
Thank you for the amazing review and for making us part of your yearly tradition! We’re thrilled you’ve visited us three times and spent so much time enjoying the experience—that truly means a lot to us.
We’re so glad you love our new location in Cocoa Beach and that it made your visit even better. We’re always working to add new pieces and enhance the experience so returning guests like you have something new to enjoy each year.
We can’t wait to welcome you back again next time for another magical journey down the Yellow Brick Road!
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egluvs2shop
August 3, 2026
Follow the yellow brick road
Very informative and lots to see. The immersion experience was the cherry on top.
Operator response
Thank you so much for the fantastic 5-star review! We are thrilled to hear you enjoyed the tour and that the immersion experience was the "cherry on top" for your journey down our yellow brick road.
We hope to welcome you back for another unforgettable adventure soon!
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G7308EYmichellew
August 1, 2026
Very neat and unique!
This place is amazing! Owner and staff very friendly. So much to see. Items, books, I dream of Jeannie. Immersion room. Nice collection
Operator response
Thank you so much for the fantastic 5-star review! We are thrilled to hear you enjoyed exploring our collection, from the historic books and items to our I Dream of Jeannie display and the immersive projection room. Our team works hard to create a unique experience for every visitor, so knowing you had such a great time truly means the world to us. We hope to welcome you back again soon!
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minkiedog
July 26, 2026
Delightful
Just delightful experience walking thru and seeing the books and memorabilia. Loved the well laid out organization and lots and lots of items. Also enjoyed the immersive experience. Beautiful and the music was a perfect touch.
Operator response
Thank you for such a wonderful review!
We’re delighted you enjoyed walking through the museum and exploring the books and memorabilia—there’s so much history behind the Wizard of Oz, and it means a lot that you appreciated the organization and detail.
It’s especially great to hear you loved the immersive experience as well. We put a lot of care into creating something beautiful and engaging, and we’re glad the music helped make it even more special!
Thank you again for visiting us in Cocoa Beach—we hope to welcome you back for another magical journey soon!
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Laura_R
July 26, 2026
Wonderful exhibit
The largest collection of Wizard of Oz memorabilia I have ever seen! It was very educational and interesting.
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ExecDonna717
July 21, 2026
Definitely worth the money!!!
This was such a fun experience to do on a very hot day!! The museum was amazing! I grew up on this movie and the information was fascinating!! The added bonus of I Dream of Jeanie was so special. Do NOT MISS THE IMMERSIVE EXPERIENCE!! You won’t regret it!
Operator response
Thank you so much for the wonderful review! We are thrilled to hear that you had such a fun time escaping the heat and that the museum brought back those fond childhood memories of the movie. It is fantastic that you enjoyed the I Dream of Jeanie addition as well.
We truly appreciate you highlighting the immersive experience—making sure every visitor steps into that room is what it's all about. We hope to welcome you back again soon!
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Linda_W
July 20, 2026
Wizard of Oz experience
If you really LOVE everything about every version of the Wizared of Oz and want to see every commercial product EVER created in the last hundred years, this is for you! While interesting and beautifully displayed, I'm just not that into it. The kids, three of them ages 9 and 10, had a great time watching the videos, playing with the toy set up and the immersive experience and they had watched the movie at least once in their lives. Staff were lovely and helpful and it is interesting-
Operator response
Thank you for taking the time to share your feedback! We really appreciate your honest perspective.
Since we are a specialty museum dedicated to The Wizard of Oz, our goal is to show the incredible, 100+ year impact of L. Frank Baum’s original 1900 book. The story sparked a cultural phenomenon that led to the iconic movie and continues to be reimagined every decade. While it might seem like a lot, there is actually far more history out there than we could ever fit! We aim to showcase rare and uncommon pieces to educate visitors on just how deep that legacy goes.
That said, we know a deep dive into history isn't everyone's personal passion, so we're especially thrilled that your kids had such a great time with the interactive toys, the videos, and the immersive experience! It’s also wonderful to hear our team took good care of you.
Thank you again for visiting with your family!
