Tours/London/Twist Museum - London's Home of Illusions
Viator

Twist Museum - London's Home of Illusions

4.7(141)London1 hour
VIATOR2.0(1)TRIPADVISOR4.7(140)

Description

Looking for a must-visit attraction in the heart of London? Step into Twist Museum, London's original immersive illusion experience on Oxford Street, where art, science and illusion collide. Explore 80+ interactive exhibits that challenge your perception, from shrinking and growing in our famous Ames Room to stepping into a world of colour and capturing incredible perspective-warping photos. Perfect for families, couples, friends and international visitors, Twist is a fully interactive, self-guided experience lasting around 60–90 minutes, making it the ideal stop between sightseeing, shopping and exploring the West End. Visit now and you could become our 1 millionth visitor! To celebrate this milestone, our lucky millionth guest will win a 3-night Northern Lights holiday for four to Lapland, including flights, accommodation and unforgettable Arctic experiences. Book now and experience London with a Twist – The Way I See Things.

Tour Options

Peak Pricing
Off Peak Pricing

Itinerary

Admission included

- Explore 80+ immersive illusions and perception-based installations - Discover how your brain constructs colour, space and reality - Step inside large-scale interactive rooms designed for photos and video - Created with artists and neuroscience experts - Central Oxford Street location, ideal for London itineraries - Fun, hands-on experience for all ages

Highlights

Entrance and free roam access to the whole museum (80+ exhibitions)

What's included

Included
Entrance and free roam access to the whole museum (80+ exhibitions)
Not included
Optional add-on events

Traveller Ratings

4.7
141 reviews
5
114
4
20
3
3
2
2
1
2

Important Information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Suitable for all physical fitness levels

Reviews(141)

A
Anyabonita
August 22, 2026
Fun activity for family

We had so much fun. The kids love all the exhibits! The staff are very friendly and helpful!

7
71mrsp
August 19, 2026
Great fun

Great fun. Kids enjoyed it. Took about 75 minutes. A lot of money which I know is what we pay these days but probably abit more than I would want to pay for that length but genuinely did all enjoy it so it was a win and I have no regrets.

C
charlottemW5706NT
August 19, 2026
Good

Trippy and cool. Looked fun and interesting. Would come back again when in London

S
slob149
August 17, 2026
Family visit

Visited with grandsons. We all had a great time and both kids really enjoyed the interactive experience. Variety of illusions and detailed explanations at each point.

E
emmarB8528VA
August 17, 2026
Great afternoon out

Was a good afternoon out. Didn’t have to wait long to get in and won a voucher for the gift shop. I will say it’s a bit pricey to get it

C
chloec613
August 16, 2026
A nice wqy to pass the time

Had a fun afternoon here with my boyfriend, it's about 2/2.5 hours from start to end. It's good for any dynamic i.e friends, a couple, a family. It wasn't mind blowing, but if you have time to spare while visiting london i think it's a good value for money

U
U6597EOangelah
August 16, 2026
Instagram getaway with daughter

Gone on August 15. Very laughing. Nice pictures to finish. Pricey getaway though. And the young lady standing at the exit was very unfriendly. We thought it was a nice break from shopping.

W
W979IPericag
August 15, 2026
Loved it

Amazing, lots to see and my little cousin loved the experience!

S
sabinapU7852EG
August 12, 2026
Amazing

It was amazing and very interesting

S
slimeof
August 12, 2026
Wonderfull

It was great the Museum was a wonderfull experience and i hat alt of fun

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4.7(141)
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