Explore the Juventus Museum, also known as the J-Museum, in Turin. Discover the rich history of Juventus Football Club, from its founding days to its current status as one of the most decorated football clubs in Italy.
The museum was inaugurated in 2012 to celebrate the 115th anniversary of Juventus Football Club. The museum spans 1,500 square meters and offers a perfect blend of modern technology and traditional trophy displays, captivating even the most passionate fans.
Engage with interactive displays that bring the history of Juventus to life. These exhibits use cutting-edge technology to provide an immersive experience, including virtual reality stations and touchscreens.
The museum frequently hosts special exhibitions that delve into various aspects of football and Juventus' impact on the sport and culture.
Schedule & prices
Runs
Every day
Next available
Thu, Oct 8
Adult (ages 15+)
$25
Child (ages 0–14)
$17
Prices change with the date; the lowest is shown.
From the operator’s live schedule on Viator, checked Oct 7.
Tour Options
JUVENTUS MUSEUM
Itinerary
Juventus Museum
60 min
Come visit the Juventus Museum and retrace the history and successes of the Club. Technologies, memorabilia and a unique atmosphere will make your experience unforgettable.
What's included
Included
Admission to the Juventus Museum
Access to historical exhibits, interactive displays, and special exhibitions
Not included
Guided tour of the stadium
Traveller Ratings
Reviews collected by Viator and Tripadvisor
4.7
6 reviews
5
5
4
0
3
1
2
0
1
0
How it compares in Turin
Starting price $25 is 69% below the typical $80 for tours of similar length in Turin
Excurgo comparison of 296 Viator tours, recalculated daily.
Important Information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does Turin Juventus Museum Entry Ticket take?
Turin Juventus Museum Entry Ticket lasts about 1 hour. The itinerary has 1 stop.
How much does Turin Juventus Museum Entry Ticket cost?
Prices start at $25 per person for this Turin experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.
What days does Turin Juventus Museum Entry Ticket run?
According to the operator’s current schedule, it runs every day.
How much does Turin Juventus Museum Entry Ticket cost for children?
Children aged 0–14 pay from $17, adults from $25.
Can I cancel Turin Juventus Museum Entry Ticket for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
What languages is Turin Juventus Museum Entry Ticket offered in?
The experience is available in EN, IT.
Is the tour suitable for children?
Infants and small children can ride in a pram or stroller
Is the tour wheelchair accessible?
Wheelchair accessible Transportation options are wheelchair accessible All areas and surfaces are wheelchair accessible
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Is Turin Juventus Museum Entry Ticket worth it?
Travellers rate it 4.7 out of 5 across 6 reviews on Viator and Tripadvisor; it is run by CURIOSEETY.
Reviews(6)
Reviews collected by Viator and Tripadvisor
D
Dolores_C
August 25, 2026 · via Viator
The museum is beautiful,...
The museum is beautiful, well done, interesting. It is truly worth the visit, and this is coming from someone who is not biased. There are many thoughts from many people who were tied or connected to Juve. Beautiful.
Operator response
Grazie! It’s great to hear that the Juventus Museum impressed you with its thoughtful presentation and interesting stories. We especially like your point that it’s worth visiting even if you’re not a supporter. The many memories and personal connections to Juventus clearly add depth to the museum. We’re happy you found it so engaging. Grazie ancora!
L
Laura_B
March 10, 2026 · via Viator
Football tour
This experience was so good really enjoyed it the experience was so interactive and informative and also half and half English and Italian definitely worth a visit
Operator response
thanks it was a pleasure to have you
R
Ros526
November 4, 2025 · via Tripadvisor
Positive experience
The visit to the stadium and the museum, made on the occasion of the 128th year of foundation of the team, was very nice. My son really cared, so we thought we'd surprise him. Obviously, it was a great success!
K
Kbtophoto
August 23, 2025 · via Tripadvisor
Excellent choise in Torino for kids and fans
Excellent experience with our 8 years old son. The tour is COMPLETE with access to unthinkable places inside the stadium. We could feel as the players do
S
salvatoresI9165KM
July 3, 2025 · via Tripadvisor
Don't book in advance, no need
Prepaid ticket caused confusion at the entrance, stood for several mins waitIng for the staff to locate it.
Ticket gate cost is 15 euros so paid around £7 more!
Operator response
Thank you for sharing your feedback with us. We are sorry to hear about the confusion you experienced at the entrance and the short wait while the staff located your prepaid ticket. We understand that this may have caused some inconvenience, and we sincerely apologize for it.
Please allow us to clarify: when booking through our service, the price includes not only the entrance ticket itself but also the convenience of securing your spot in advance, customer support in your language, and the guarantee of access without having to worry about ticket availability on the day. These additional services explain the difference in cost compared to the on-site gate price.
We are nevertheless grateful for your comment, as it helps us to improve the clarity of our information and ensure smoother processes with the staff at the venue. We hope that, despite this initial inconvenience, you were able to enjoy your visit.
Kind regards,
G
giorgio_n
November 3, 2024 · via Viator
AMAZING MUSEUM
AMAZING TOUR and Museum very well organized ! a must in Turin. Very well connected with city centre. My son was thrilled !
1 people found this helpful
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