Tours/Guadalajara/Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
4.4(61)Guadalajara8 hours
VIATOR4.4(53)TRIPADVISOR4.5(8)
+11 photos
At a glance
Duration
8 hours
Price from
$80 / person
Location
Guadalajara, Mexico
Rating
4.4 / 5 · 61 reviews
Languages
EN, ES
Group
Small group, up to 30
Cancellation
Free cancellation up to 24 hours before
Hotel pickup
Available
Confirmation
Instant
Ticket
Mobile or paper ticket accepted
Operator
Amigo Tours
Description
Join an extraordinary journey to discover the mysteries of tequila, Mexico's national drink, delve into its origins, and explore famous tequila distilleries. Immerse yourself in the enchanting and magical city of Tequila, walking through its vast fields of blue agave.
Your adventure starts with a visit to a traditional tequila distillery, where you will learn everything about the tequila production process: its boiling, fermentation, and distillation, and, finally, you will be able to taste the liquor first-hand. Then, if you have chosen the José Cuervo Distillery option, you will be moved to the location, and you will learn even more about tequila and its elaboration.
Hereafter, you will enjoy free time in the Magic Town of Tequila, where vibrant energy, unique shops, and local flavors make the city a truly fascinating destination.
• Explore the origins of tequila
• Witness the breathtaking agave landscape
• Enjoy free time to wander around the Magical Town of Tequila
Schedule & prices
Runs
Every day
Start times
9:00 AM
Next available
Thu, Oct 8
Adult (ages 11+)
$80
Child (ages 4–10)
$69
Infant (ages 0–3)
Free
Prices change with the date; the lowest is shown.
From the operator’s live schedule on Viator, checked Oct 7.
Tour Options
Distillery & Tequila
Visit Traditional Distillery: If you choose this option you will visit one of the many distilleries in this city
Pickup included
Jose Cuervo Distillery
Visit Jose Cuervo Distillery: You will learn about the process of making Tequila in the largest and oldest distillery in Latin America
Pickup included
Itinerary
Tequila
60 min
We start our tour with the visit to the Agave fields, where we will witness a demonstration of the traditional Jima of the agave, then we continue arriving at the emblematic magical town of Tequila. Here you will visit a traditional distillery, where you will know about the process of making this spirit drink during this tour you will taste the tasty cooked agave, taste the first distillation tequila and finally enjoy this drink when it is ready for commercialization.
Jose Cuervo Forum
Admission not included60 min
Get ready for an immersive experience at the Jose Cuervo Distillery (only if you select the option), a journey into the heart of tequila production. Treat yourself to a sip of their exquisite tequila and let your taste buds enjoy the different flavors. Gain insight into the intricate process of making tequila with an engaging explanation of its making.
Plaza Principal Tequila Jalisco
Admission included120 min
Then, you can enjoy free time in the town of Tequila, either visiting its shops full of different brands of tequila or to eat something typical at the Mercado "Cleofas Mota" or in a picturesque restaurant in Tequila, Jalisco.
What's included
Included
Hotel pick-up
Entrance and visit to a traditional distillery
Live commentary in English and Spanish
Round transportation in an air-conditioned bus
Entrance and visit to José Cuervo Distillery (only if option selected)
Tequila tasting
Not included
Food and drinks
Gratuities
Pickup Locations & Times
Tour departs from most Guadalajara hotels. If your hotel is not within the coverage area, you will be assigned to a nearby meeting point.
The Drop off will be in 3 different meeting point: expo zone, minerva zone, downtown zone.
Traveller Ratings
Reviews collected by Viator and Tripadvisor
4.4
61 reviews
5
47
4
5
3
3
2
0
1
6
How it compares in Guadalajara
No. 31 by number of reviews among 396 tours in Guadalajara
Starting price $80 is 30% below the typical $115 for tours of similar length in Guadalajara
Excurgo comparison of 396 Viator tours, recalculated daily.
Important Information
Infants are required to sit on an adult’s lap
Suitable for all physical fitness levels
Minimum age to consume alcohol is 18 years old
Note: there is time for lunch in Tequila at your own expense
Drop-off locations in downtown Guadalajara: Expo zone, Minerva roundabout zone or Downtown zone
If you choose Jose Cuervo Distillery option you will spend 1 hour less in the magical town of Tequila.
You will have the opportunity of visiting Jose Cuervo distillery only if you select the option.
Cancellation
For a full refund, cancel at least 24 hours before the scheduled departure time.
1+ days before100% refund
0–1 days before0% refund
Frequently asked questions
How long does this tour take?
Tequila distillery experience, Jose Cuervo & Tequila Magic Town lasts about 8 hours. The itinerary has 3 stops.
How much does this tour cost?
Prices start at $80 per person for this Guadalajara experience, booked through Viator with the price shown before checkout. There are 2 booking options, so the final price depends on the option you choose.
What days does this tour run?
According to the operator’s current schedule, it runs every day, starting at 9:00 AM.
How much does this tour cost for children?
Children aged 4–10 pay from $69, adults from $80. Infants go free.
Can I cancel this tour for free?
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Is hotel pickup included?
Yes, pickup is offered. Tour departs from most Guadalajara hotels. If your hotel is not within the coverage area, you will be assigned to a nearby meeting point.
The Drop off will be in 3 different meeting point: expo zone, minerva zone, downtown zone. Pickup points include Howard Johnson Plaza Hotel Las Torres, Mision Guadalajara Carlton.
What languages is this tour offered in?
The experience is available in EN, ES.
Is this a private or a group tour?
It is a small-group experience with a maximum of 30 participants.
Is the tour suitable for children?
Infants are required to sit on an adult’s lap
Will my booking be confirmed immediately?
Yes, bookings are confirmed instantly.
Is this tour worth it?
Travellers rate it 4.4 out of 5 across 61 reviews on Viator and Tripadvisor; it is run by Amigo Tours.
Reviews(61)
Reviews collected by Viator and Tripadvisor
A
AnaCatalina_R
August 28, 2025 · via Viator
Recommended
Excellent attention from Mr. Sergio. I did the tour with my mom and we loved it, we recommend the experience
Operator response
Estimado AnaCatalina_R,
Le damos las gracias por su comentario tan positivo. Nos alegra saber que disfrutó de su experiencia con nuestros guías. Ellos se esfuerzan mucho por brindar un servicio excepcional y compartir su pasión por la cultura y los lugares que visitamos. Esperamos que nuevamente elija a Amigo Tours como su acompañante en el mundo. ¡Gracias por confiar en nosotros!
Reciba un cordial saludo de parte de Amigo Tours.
-Judy.
C
Christine_V
June 21, 2025 · via Viator
Tequila Experience
Our tour guide Carmen and our driver Martin were amazing. You can tell Carmen loves her job and enjoys sharing her knowledge of tequila. Although the weather was not perfect she did not let that damper the experience. Martin also always made us feel safe although the road were effected by the rain. Our group was the only English speaking guests, but Carmen always made us feel included in every conversation. The first stop at Don Elias’ Distillery was so beautiful and the tequila was delicious. Carmen gave us a great education and experience we will never forget. Our next stop in the town of Tequila was just as good. We had a Beautiful lunch and were able to tour the quaint streets of Tequila. Thanks again to Carmen and Martin for making our day unforgettable.
S
Samuel_W
May 28, 2025 · via Viator
José Luis was a...
José Luis was a phenomenal tour guide on the way to Tequila, he’s extremely knowledgeable and very friendly. I would recommend him again.
K
kenneth_m
May 25, 2025 · via Viator
Fantástic
Good very friend the guide good atention good but the tequila zone good explain history and pretty attention
R
robyn_h
April 22, 2025 · via Viator
Lovely
Knowledgeable tour guide and a lovely day overall. I enjoyed learning about the process and then getting some time in the town of tequila.
L
Lucy_F
April 17, 2025 · via Viator
Lovely to see the Agave fields and Tequila distillery
We were lucky and it was just us so we could return to Guadalajara sooner, and opt out of a second distillery tour.
Tequila town was nice if a bit overwhelming at first.
M
melissaararathl
August 24, 2024 · via Tripadvisor
Excellent experience
Carmen who is the Guide and Martin the driver are extremely friendly, explain very well, the van is very comfortable and is very good tour
Operator response
Estimada melissaararathl,
Nos alegra que Carmen y Martín hayan sido de tu agrado, esperamos recibirte pronto para más aventuras :). Saludos del equipo de calidad de Amigo Tours. Chelsea
H
Helena_P
May 27, 2024 · via Viator
Excelente tour
Our tour guide Jose Luis was extremely knowledgeable and articulate. He picked us up on time at our hotel in a very clean and comfortable van. We visited 2 distilleries where we learned about tequila production and enjoyed detailed tastings, and also visited agave fields and discussed its cultivation.
Altogether it was a great introduction to this fascinating spirit.
I highly recommend this tour for anyone who really wants to learn about tequila and visit the magical town of Tequila.
Gracias Jose Luis!
Operator response
Dear Helena_P,
Thank you so much for sharing your experience with us! We are thrilled to hear that you had a fantastic time on our tequila tour and that Jose Luis made it a memorable one. Your kind words about the tour and your recommendation mean a lot to us.
We hope to welcome you back on another adventure soon!
Kind regards from the entire quality team at Amigo Tours. Chelsea
P
Piret_T
March 25, 2024 · via Viator
-
We were on a business trip and for a day of the weekend it was super awesome. Tour guide was superb and the drinks were great. Mugs to take with you to drink anywhere was a huge plus.
Operator response
Dear Piret_T,
Thank you very much for taking the time to share your review, it is a pleasure for all of us to know that the service met your expectations. We hope to see you again! Kind regards from Amigo Tours.
Alma
A
Arturo M
February 2, 2024 · via Tripadvisor
Excellent guide, good driver, unmatched experience of good quality, I recommend it
Excellent service and attention, they very attentively pick you up at one of their points and return you, the trip was very comfortable in the Van, excellent the driver and excellent Brenda or Carmen, very good guide, she explained the tequila process very well and She was taking care of us and very attentive to us at all times, I definitely recommend her, the place is very beautiful, and everything is very well planned without delays, I definitely recommend it 100% and I would go again on some other occasion, my congratulations for the excellent service provided by the agency.
Operator response
Estimado Arturo M,
Muchas gracias por hacernos saber cuanto disfruto del tour de la mano de nuestro equipo, estamos muy felices porque disfruto de este viaje de principio a fin y ahora tendrá un recuerdo memorable de su visita a Jalisco. Ojala podamos tener la oportunidad de acompañarle nuevamente en otra aventura en alguna otra parte del mundo, le enviamos un cordial saludo de parte del equipo que conforma Amigo Tours.
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Tequila distillery experience, Jose Cuervo & Tequila Magic Town
