Embark on a captivating journey through the heart of Rioja, where wine lovers and curious travelers are invited to discover the region’s true character and hidden gems. Immerse yourself in the timeless charm of Rioja by visiting carefully selected wineries that beautifully blend centuries-old traditions with modern winemaking innovation. Enhance your experience with a memorable Riojan culinary moment, thoughtfully paired with distinctive wines that showcase the diversity and depth of the region. The adventure continues in the vineyards, where you’ll uncover the soul of Rioja through an immersive vineyard experience. Learn how terroir, climate, and grape growing shape each wine, and enjoy a very special professional wine tasting surrounded by the vines. Book now for an unforgettable journey into the heart of Rioja’s wine culture, craftsmanship, and passion — an experience designed to be savored at a relaxed, local pace.
Get ready for a unique journey through Rioja wine country – an unforgettable private experience just for you and your group! This isn’t a standard wine tour – it’s a deep dive into Rioja’s soul, where history, passion, wine, and food blend perfectly. Travel back in time at one of Rioja’s oldest wineries from the 15th-16th century, where you’ll discover ancient traditions like grape stomping. Then, explore the modern side of winemaking with oak barrel aging and cutting-edge techniques. Taste amazing local wines, often unknown to tourists, perfectly paired with delicious Riojan food. Visit one of our favorite vineyards and connect with the land that gives life to our world-class wines. This is a real, authentic experience – the Rioja you’ve always dreamed of, shown by a true local. Come discover the magic of this extraordinary region. A wine adventure you’ll never forget!
Convenient Pick-up and Drop-off within the Rioja Wine Region*: We’ll take care of everything with convenient pick-up and drop-off from your hotel or a nearby meeting point, so you can easily walk from your accommodation. *We offer convenient pick-up within the Rioja Wine Region in the following towns: Logroño, Laguardia, Elciego, Cenicero, Briones, Haro, and Briñas.
Reviews collected by Viator and Tripadvisor
For a full refund, cancel at least 24 hours before the scheduled departure time.
Private Full Day Wine Tour in Rioja lasts about 8–9 hours. The itinerary has 1 stop.
Prices start at $571 per person for this Pamplona experience, booked through Viator with the price shown before checkout. There is 1 booking option, so the final price depends on the option you choose.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Yes, pickup is offered. Convenient Pick-up and Drop-off within the Rioja Wine Region*: We’ll take care of everything with convenient pick-up and drop-off from your hotel or a nearby meeting point, so you can easily walk from your accommodation. *We offer convenient pick-up within the Rioja Wine Region in the following towns: Logroño, Laguardia, Elciego, Cenicero, Briones, Haro, and Briñas. Pickup points include Hotel Plaza de la Paz.
The experience is available in EN, ES.
It is a private experience: only your party takes part. Up to 8 travellers can book together.
Confirmation is sent by the operator within 24 hours of booking.
Travellers rate it 5.0 out of 5 across 59 reviews on Viator and Tripadvisor; it is run by Rioja Like A Native.
Reviews collected by Viator and Tripadvisor
Rebeca planned three private days of wine tasting for us in the Rioja area. It could not have been any better… Including a very special celebration for my wife’s birthday from a beautiful spot overlooking the vines. The food, the wine, and the company were all exceptional. We could not have have imagined a better way to experience some of the best wine in Spain.
Our private wine tour with professional driver was an amazing experience. Rebeca was great with planing out the day for us - taking into account or requests and making sure we had all the information. It was a mix of different wineries including a tour, private lunch, and a tasting. The most incredible part was Bodega Petralanda, a small family owned winery where we were able to get a private tour and have a home cooked lunch. It was by far the best part of the day. I can’t end without shouting out our driver Carlos, who was extremely polite, helpful, and always made sure we were on time to our next spot. Truly an incredible experience overall.
Wonderful experience at 3 different vineyards. Rebecca and Robert were excellent hosts at their home. Rodrigo was a terrific and very thoughtful guide. Highly recommend.
We cannot thank Rebeca enough for all of the arrangements she made and executed for us (a full day of private wine tasting and a hot air balloon adventure). The day of wine tasting was incredible and tailored to our tastes (we ordered much for home). We especially enjoyed our hosts at Amaren and Finca Valpiedra who were so gracious. Alvaro was a wonderful driver with a clean, spacious car and was so hospitable! The hot air balloon ride was a highlight with Oskar and Valentin as well. With the help of Rebeca and Alvaro we left with a need to return and experience this hospitality again. We will not hesitate to reach out to Rioja Like A Native when we do visit next.
My husband and I are wine enthusiasts with a lot of cumulative experience in Napa, Paso Robles, Willamette Valley and Walla Walla. We were so glad we booked this experience. Firstly "Rioja Like a Native" took the time to get to know us and learn what we wanted our experience to be. They were able to develop an itinerary of winery visits that would expose us to the diversity of this wine region. The service was amazing, with friendly, clean, and comfortable driver service. Our guide Fito was very fluid in English which took away the stress of being able to communicate. He has been a part of the wine industry/community for a long while and was able to share a wealth of knowledge over the 2 days of our experience. Our winery visits included mainstream wineries and small boutique and family wineries all with amazing history. Most of the wineries provided snacks and some of our visits had arranged meals which elevated our experience each day. I genuinely don't think we could have enjoyed this area without this experience. Wineries here are not set up to accommodate walk in visits similar to the US. The fact that we were able to enjoy personal tours, taste amazing wine, and do so in a relaxed manner was incomparable. I am so glad we chose this way to experience Rioja. The support in planning and attention to detail each day was so professional and allowed us to truly just relax and enjoy. Post experience Rioja Like a Native was also very helpful with continuing to communicate with wineries and help with purchasing and shipping wine. This was such an amazing experience, 10 out of 10 would recommend!!!
My wife and I decided to go to Spain for two weeks to relax a bit after a long year of hard work. Yes we visited other areas, but our stay in Logroño was amazing, and in big part because of the amazing experience we had with the Rioja like a Native tours. We are both WSET students well versed in the world of wine, but there is no substitute for actually being there in-person. Our guide, Fito, had a lot of knowledge of Rioja that helped me prepare for my upcoming tests. He went above and beyond what I thought the tour would be like. He introduced us to the winemakers and others at each winery that made for a good lively discussion about the world of wine in Rioja. It's only with this type of tour that you'll get to truly experience this majestic region and what Rioja's contemporary visionaries are working with nowadays, from no-to-light oak, concrete tanks, stainless steel, and amphora! We booked both the Rioja like a native and a private tour. Both days also consisted of local food that went very well with wine. My advice is to maybe go in late August or September because we did spend a few days in a heatwave that we were not used to. Rebecca will be incredibly helpful in curating the right experience for you.
We booked this tour as it was highly rated and it was what we wanted. We worked with Rebecca to make sure it included what we were interested in. We let her know that we had some wine knowledge and it was evident she passed that on to the bodegas. We enjoyed our winery stops and felt like each one was personalized to us. Lunch in one of the small towns was very enjoyable. I highly recommend this private tour.
Rebeca did a great job organizing a wonderful Rioja bike tour for us! We rode through beautiful countryside and vineyards off of the main roads. She organized two wiine tastings and a tour ensuring we had English speaking hosts! She left time for us to have lunch in San Vincente - gorgeous town! The bike logistics were so easy with Joty bringng the bikes directly to us. Both were terrific communicators. I can't say enough good things about Rebeca and Joty! Highly recommeded!
Dear Robin and Steve, Reading your review made me smile all over again! You two were such a joy to plan this Rioja adventure for, and I’m so happy the day turned out just as it should — relaxed, scenic, and full of good wine and fun. It means so much that you felt taken care of from start to finish (Joty will love hearing your kind words too — he’s the best!). San Vicente is one of my favorite spots, so it’s lovely to know you enjoyed your lunch there after pedaling through those beautiful vineyard roads. We’re sending you both a big hug and hope the memories of Rioja keep bringing sunshine to your days. Come back anytime — there’s always more to explore and more wine to taste! With love, Rebeca Perez
My wife, myself and our 4 month old baby spent the day with Fito and visited 3 wineries. It was an amazing time! Great wine. Fito was great. We never felt rushed, had great conversations and learned a ton about the region. Must do and request Fito if you can!
Garrett, Dana, and sweet baby Luisa! What a joy it was to have you with us — and little Luisa absolutely melted all our hearts! We’re so happy to hear you felt relaxed and had time to truly enjoy the experience. That’s always our goal — no rushing, just great wine, great conversation, and genuine moments. Fito had such a lovely time with your family — he said it was like spending the day with old friends. We hope your trip continues to be full of special memories, and next time you’re back in Rioja, you already know you have family waiting here for you. Big hugs from all of us, Rebeca and the team
Over a month on from our wine tour and some of the details are starting to fade from memory. Others, however, will stay with us for a long time. The knowledge and genuine friendliness of Fito, Rebecca and Robert. Their lovely dog, who will never know how close he was to being spirited back to the UK. The amazing wineries, with their deep cellars, long histories and fascinating artefacts. The sumptuous lunch and our less than successful but hilarious attempts to drink wine 'like a native'. The unexpected personal touch at the end. (We haven't opened it yet, choosing instead to wait for a special occasion. Which is odd, as reaching 6pm generally counts as a special occasion in this household.) Not least, of course, the wonderful selection of Riojas, each seemingly more delicious than the last. Yes, a fantastic day all round.
Reading your words brought the biggest smile to my face. It means the world to us that even after a month, our day together still lingers in your memory — the laughter, the cellars, the wine (somewhat native-style!) and, of course, the quiet charm of our almost-British dog. You captured the essence of the experience so beautifully, and we’re beyond grateful you chose to spend that time with us. That little touch at the end was just our way of saying thank you — and knowing it’s still waiting for the perfect moment makes it even more special. We’ll happily raise a glass in your honor when 6pm rolls around here, too. Sending you a big, warm hug from Rioja — you’ll always have friends here waiting for your return. With lots of cariño, Rebeca, Robert, Fito & (almost yours) Taino
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| Private Full Day Wine Tour in Rioja | 8–9 hours | 5.0 (59) | $571 | |
 Rioja Like A Native Wine Tour | 9 hours | 4.9 (401) | $520 | View |
 Authentic Rioja Wine Experience | 8–9 hours | 5.0 (147) | $377 | View |
 Rioja Wine Route with winery owner | 6–7 hours | 4.9 (59) | $337 | View |
 La Rioja wines and Laguardia tour from Logroño | 6 hours | 4.9 (50) | $103 | View |
 Half Day Rioja Wine Tour | 5 hours | 5.0 (43) | $251 | View |
 La Rioja wines and Laguardia tour from Pamplona | 7 hours | 4.9 (14) | $108 | View |