Prices checked on Sep 11, 2026Things to do in Parma
Ever dreamt of spending a half-day in the Food Valley of Italy with a top-notch guide and the most famous gourmet products of the world all around you? Well, now you can!
Visit an authentic producer of Parmigiano-Reggiano PDO: you’ll discover how the King of all cheeses has been literally made by hand in the same way since the Benedictine monks invented it 10 centuries ago! From the curdling into the typical copper heaters to the salting and the final ageing in the so-called wheel cathedrals, you will be a privileged witness of almost all the steps of production of this out-and-out food icon. Tasting at the end.
Guided visit with final tasting at one of the local family-run ham factories producing the mythical Prosciutto di Parma PDO: you will get to know why the best ham can only be made in the hills of Parma, where the marino wind blows from the Ligurian Sea through the river valley.
The driver will pick you up at your hotel ONLY if transportation service is selected, otherwise in selfdrive mode the guide will meet you at the starting point: Viale delle Esposizioni, 3, in Parma OR directly at the dairy. PLEASE CHECK THE COMMUNICATION WITH THE SUPPLIER TO HAVE THE DETAILED PROGRAM AND THE RIGHT MEETING POINT.
Parma Food Valley Gourmet Private Tour Easy lasts about 4 hours. The itinerary has 2 stops.
Prices start at $225 per person for this Parma experience, booked through Viator with the price shown before checkout. There are 2 booking options, so the final price depends on the option you choose.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Yes, pickup is offered. The driver will pick you up at your hotel ONLY if transportation service is selected, otherwise in selfdrive mode the guide will meet you at the starting point: Viale delle Esposizioni, 3, in Parma OR directly at the dairy. PLEASE CHECK THE COMMUNICATION WITH THE SUPPLIER TO HAVE THE DETAILED PROGRAM AND THE RIGHT MEETING POINT. Pickup points include MEET_AT_DEPARTURE_POINT, CONTACT_SUPPLIER_LATER, LOC-6eKJ+or5y8o99Qw0C8xWyGjCglH5UvjhqZWzWahKZho=.
The experience is available in EN, IT.
It is a private experience: only your party takes part. Up to 7 travellers can book together.
Specialized infant seats are available Child rate applies only when sharing with 2 paying adults
Yes, bookings are confirmed instantly.
The process was seamless from pick up to drop off. I enjoyed learning about the food and sampling the foods. Our guide Monica was very informative and personable. Our driver Massimo was great as well.
Thank you so much for your lovely review! We are truly happy to hear that you enjoyed the experience 😊 We hope to welcome you back to the Food Valley one day, so you can discover even more of our amazing region!
Way overpriced as a private tour. Highly recommend joining a bus tour, which have the some content in all aspect at a much lower price. And! Don't go on a Saturday when the Prosciutto factory is closed, might as well just go to any restaurant and look at some hams. We have done private tours before and were expecting a more interactive a special experience.
Thank you for sharing your feedback, we’re sorry to hear that the experience didn’t fully match your expectations. Regarding the price, it’s true that the content of a private tour can be similar to that of a group tour. The main difference lies in the level of service: having a private guide fully dedicated to you allows for a much more personal experience, with the possibility to ask all the questions you like, set your own pace, and enjoy explanations tailored to your interests. The same goes for the private driver, who meets guests directly at their accommodation rather than at a fixed meeting point, as happens in group tours. As for the prosciutto production, you’ve seen firsthand how artisanal products are not made on a strict daily schedule. Unlike Parmigiano Reggiano, whose production happens every morning, Prosciutto di Parma involves different stages that are not always visible every day of the week. Your comment is helpful: thanks to your note, we’ve added a clear warning about production schedules so guests can be fully informed before booking. We appreciate you taking the time to share your thoughts, and we hope the rest of your stay in Emilia Romagna was enjoyable :)
Very bad, in addition to the delay of more than one hour and fifteen (1:15). It was terrible!! You want us to talk worse than we've already said?
Dear Joao, Thank you for taking the time to share your feedback. We're truly sorry to hear that your experience did not meet your expectations, and we regret any frustration you may have felt. However, we would like to kindly clarify a few important points that may help to better understand what happened on the day of your tour: Your booking was undisputably for a tour in Italian, without a private driver. As you were initially not willing to drive your own car, this created logistical difficulties. Despite having received and confirmed the final tour details in advance, you arrived at a different meeting point than the one agreed upon. The phone number provided in your booking was not active on the day of the tour, which unfortunately made it impossible for us to reach you immediately and provide timely assistance. Once we were finally able to get in touch, we did our best to assist you over the phone, but communication was challenging as you apparently could not express your situation in english and you were often hanging up. Nevertheless, thanks to the professionalism and flexibility of our guide, we were able to reorganize the itinerary and ensure that you experienced the full tour as planned. At Food Valley Travel, we always strive to offer the highest level of service and are committed to making each guest’s experience memorable. We sincerely hope you can appreciate the efforts we made to accommodate your needs, despite the misunderstandings. We remain at your disposal for any further clarification and hope to have the opportunity to welcome you again in the future under better circumstances. Warm regards, The Food Valley Travel Team
Enriching and educational experience...the guide was passionate and able to convey traditions and processes in a way that was enjoyable and understandable. Would absolutely recommend the tour!
Thank you! Hope to see you again to discover much more :)
the tour was great, our guide Antonio was amazing, very informative and paid a lot of attention to detail. He also accompanied us for the lunch and tastings and gave a lot of interesting information and stories it felt like you were with a friend. the tour also includes a very nice mercedes with a good driver.
Hi Ian, thank you so much, for joining our Full Day version (the easy one is without lunch). Antonio enjoyed staying with you :)
Wow! What a day! Vale was just spectacular, knowledgeable and a great tour guide. We highly recommend this tour. Great communication, ease in meeting, highly highly recommend. We sampled three different Parmesan cheeses and at the Parma ham factory we sampled three different Parma hams. After finishing the tour she pointed us in the direction of a castle we could tour. It was a superb day from start to finish.
Hi, thank you so much for the beautiful review. Hope to see you again in the Food Valley!
This was an amazing tour and WELL worth the visit!!! Absolutely NO complaints, great job Daniella!!! Make sure you book this because it was incredible!!!
Thank you so much for these beautiful words! Daniela will be happy to read that. Hope to see you again :)
Julia was a lovely host / guide. Castle was a bit disappointing due to the fog but the desired portion of the tour was exceptional.
Hi Dennis, thank you so much for the review. We're happy you enjoyed the food tour!! Hope to see you again in the Food Valley maybe in spring without fog :)
Our guide, Giuliano was very fun and informative. She made the tour very fun. She was most accommodating. So glad we did this tour and got her as our guide.
Hi, we're happy you enjoyed our Giulia, we'll forward the feedback to her :)
We spent a beautiful day in Food Valley. Our guide was fantastic and everything was seamless. Highly recommended if your in the area.
Hi Bruno, thank you so much for the review! Hope to see you again :)
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| Parma Food Valley Gourmet Private Tour Easy | 4 hours | 4.9 (131) | $225 | |
 Private Tour to Parma City of Art and its Hidden Pearls (private tour) | 4–5 hours | 5.0 (7) | $284 | View |
 Private Parma Food Walking Tour with 10 Local Food Tastings | 3 hours | 5.0 (639) | $131 | View |
 Laura's Private Parma Food Tour with Pick Up (no bus) | 6 hours | 4.9 (52) | $296 | View |
 Private Emilia Romagna Food Tour Full Day | 7 hours | 4.9 (132) | $325 | View |
 Tour Parmigiano Reggiano dairy and Parma ham | 4–5 hours | 4.9 (667) | $148 | View |
 From Milk to Wheels: Parmesan Tour and Tasting in Parma | 2 hours | 4.9 (22) | $52 | View |