A fantastic family experience, suitable for all ages and everything very well indicated and animated.





Prices checked on Sep 11, 2026Things to do in Madrid
IKONO is a unique space in Spain, a sensory experience where we want you to enjoy photography through our different spaces. In each of our rooms you will live a different sensory journey where you will live 'ikonic' experiences. The experience lasts approximately 60 minutes and is a collection of different worlds where you will come into contact with unique smells, colours and touches. The digital and the original merge in an unrepeatable place for your photos. Everybody can enjoy IKONO, the only requirement is that you make each space your own, transforming it into a unique place in the world. Being ikonic depends on you. Do you dare?
IKONO arrives in Madrid introducing a new concept! In our spaces you can enjoy a sensory world of color and sensations where the user touches, sees, smells and feels. All this is carried out in collaboration with local artists, in an exciting mix of art, creativity and originality unseen in Spain.
IKONO: a Unique Sensory and Photographic Experience lasts about 1 hour. The itinerary has 1 stop.
Prices start at $18 per person for this Madrid experience, booked through Viator with the price shown before checkout. There are 2 booking options, so the final price depends on the option you choose.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
Infants and small children can ride in a pram or stroller
Yes, bookings are confirmed instantly.
Travellers rate it 4.7 out of 5 across 1,910 verified reviews; it is run by IKONO. Most-mentioned highlights: Ticket; WiFi; Immersive experience in space.
A fantastic family experience, suitable for all ages and everything very well indicated and animated.
Just for children under 10 years .. nothing to do for adults or juniors
This was so bad in more ways. Expensive. Things not working. Poorly executed room. Lady at the desk was nice.
It is not worth anything at all. It is designed in a very tacky way and currently somewhat deteriorated. I did not have fun, I do not consider it an experience for adults. Waste of money and time.
"Experiential museum": I was hoping for something a bit more elaborate. Recommended more as a playful activity for children and for Instagrammable photos, but not so much as an immersive and interactive experience. Admission is €16!
It's an experience that takes about a quarter of an hour, and certainly not for 45 minutes as they say at the entrance, and, above all, it's only good for children up to 10 years, and certainly not for adults or older children, as instead is said in the presentation
Fantastic and original experience.
An experience for the senses. Giant ball pool, confetti room, many surprises. Maybe it's a little short but the kids have enjoyed it, especially in the pool.
I went with my pre-teen child. Most she enjoyed the ball pool, followed by the confetti room, the bathtub and the hanging decorations. Some wee perfect for pictures, others to have a good time touch8ng or relaxing.
TOTAL FRAUD. Very disappointing. It is merely a place with scenery to take pictures. There is no theme, nothing surprising to see, do or learn. NOT RECOMMENDED. No wonder it was almost empty on a Friday afternoon in central Madrid. It's throwing away time and money.
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
IKONO: a Unique Sensory and Photographic Experience | 1 hour | 4.7 (1,910) | $18 | |
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