Heineken Experience Amsterdam With Optional Rooftop Access

I went to the Heineken Experience with a couple of friends. I figured it would be a quick brewery tour, but honestly? It was a blast. The whole place is like a playground for grown-ups. You walk through the old brewing rooms, see the history, and then there are all these interactive bits — I got to "become" a beer bottle in a ride, which was silly and hilarious. My friends loved it. The experience itself was top-notch. It's not just a boring museum. The admission fee was a bit high, but it includes two drinks at the end (or soda if you'd rather). I had a Heineken, and my friend had a soda — both were refreshing. We spent about 1.5 to 2 hours there. You could rush through in an hour, but why would you? The atmosphere is really lively — music playing, people laughing, everyone in a good mood. It's a party vibe. The crowd size was the only downside. It was pretty packed when we went in the early afternoon. I'd suggest going right when it opens or later in the evening to avoid the worst of it.

This was a great experience. The staff were knowledgeable and friendly. The beer tasting was great. The rooftop worth going to. We payed the life size jenga. Super fun and worth going.

I’ve been to Amsterdam quite a few times now and finally decided to do the Heineken Experience. I’d say it’s definitely worth doing at least once. What I liked most is that it can be as informative or as fun as you want it to be. If you’re interested in the history of Heineken and how the beer is made, there’s plenty to stop and learn about. If you’re more interested in having a laugh, doing the interactive bits and enjoying a few beers, you can do that too. It’s quite lively and doesn’t feel like you’re just walking around a traditional museum. There are plenty of interactive sections along the way and, unsurprisingly, the beers at the end go down nicely! 🍺 Having visited Amsterdam plenty of times, I wouldn’t say it’s something I’d need to do every trip, but I’m glad I’ve done it and would definitely recommend it to someone who hasn’t been before.

Was a good view of the city with several tables to sit at and visit. Could use a few more tables. They were good about coming around to get additional drink offers and giving you time to finish your drink before last call.

The experience left a lot to be desired, mainly because of the excessive size of the group. We were easily about 50 people, which made it very difficult to follow the explanations at each stage of the tour. The instructors were friendly, fun, and clearly tried to lead the experience, but with so many people, it was practically impossible to offer a good experience for everyone. At several points, the group hadn't even managed to reach the new space when the next explanation had already begun. Those who were further back ended up losing part of what was being presented. Another point that bothered me was the feeling that a large part of the experience is, in practice, a big marketing action by the brand, with many visual effects, advertisements, and references to the sponsors. I expected a more immersive and interesting experience about the brewery's history, process, and culture, and less a sequence of advertising activations. The staff were very cordial, but the current format, especially the group size, greatly harms the experience. For the price paid, I expected much more.

It was an overall great educational experience as well as an overall fun experience. They gave you the history and a cool immersive experience and even had a full 4D type of ride too. The rooftop was not as expected but still nice.

Fantastic experience which was well worth the money. I didn’t expect to have done as much as I did in the tour. The tour was well over an hour long but really informative and interactive. The group sizes weren’t too big so was easy to get around whilst maintaining a great atmosphere.

Really really enjoyed this experience. The staff made it a great time to learn about Heineken while also allowing us to be interactive. Great thing to do with friends. Rooftop bar is a must!!

We loved the Heineken experience . Information great the place was amazing and fun to hang in the rooftop and enjoy the views . Beautiful day

My Heineken experience was pretty bad. I went last week, on monday 22 september 2026 ID TICKET 770011762180518036 with my friend Leticia at 1400. When we arrived, there was so many people at the same tine... First, there was a woman doing the "explanation" about the first part of the tour. We could barely listen to her. There was SO MANY PEOPLE. She was showing something on the ground (part of the tour) - we just couldn't look or couldn't hear what she was saying. All the 3 steps of this first "tour" - we completed missed out. After that, Going to another room (the room with big beer tonels) we were so lost. We were with another group of person (maybe 10 of them) that were also lost and we just didn't know what to do. When we enter that room, that was another guide doing an explanation on the room that we were, but it was finishing. Just for your information: we lost this explanation because we waited more than 15 minutes to see if "our" guide would come back or if we would receive new updates. We paid for something that I didn't listen to... I paid and I don't know the Heineken story... my friend was so pissed out, she wanted to leave immediately but I told her to just wait. Terrible experience. We went after to the rooftop and the experience keep going. The bartender was laughing about us because we didn't know what beer we would like to try, because there are more than one option. A completely shame this situation. I'm really said that I waste money into something that would treat me so bad