Explore Agadir Souk El Had With a Licensed Tour Guide

Very nice to do absolutely in Agadir

It’s a massive market, typical Arabic with teas & cakes as well as clothing & Nic-nacks. The smell is horrendous. Live chickens squashed up in cages ready to get their necks snapped. Along with the heat, it can be wretching. Two hours tops to see what you want to see before getting repetitive.

the biggest market in Africa, worth the visit, our tour guide was amazing, we did visit every small part of the souk, even the hidden animal's market.

This is the second time I’ve been to Morocco and this is one of the worst experiences I’ve had. Tour guide didn’t turn up and the tour operator was not answering calls or messages. Avoid this booking if you can. A complete waste of time and even worse Viator was of no help at all

It is wonderful. Highly recommended

⭐⭐⭐⭐⭐ Souk El Had – Agadir A must-visit place during a stay in Agadir! The Souk El Had is immense, lively, colorful, and authentic. You can find absolutely everything there: spices, fruits and vegetables, Moroccan handicrafts, clothing, leather goods, decoration, jewelry, and local products. I particularly appreciated the atmosphere, the colors, the scents of spices, and this immersion into the daily life of Agadir. The merchants are generally welcoming and negotiation is naturally part of the experience. You have to take your time, get lost in the aisles, and compare before buying. A true immersion into the Moroccan atmosphere, between tradition, friendliness, and excitement. A must-see to feel the popular soul of Agadir!

very poor general welcome. Some vendors are not friendly and charge exorbitant prices even after negotiations. Stop taking us for fools with 95% of the products coming from China. Very disappointed, over the years, the selection and the prices have become a disaster!!!!

Great experience, very cheap and cozy.

Thursday 23rd April we visited this Souk as part of an organised Tour of Agadir. Our Guide informed us that the Souk is home to 6,200 stalls, there was no way of verifying this but there was definitely a vast number. He also told us that the Souk is the largest market in Africa and covers over 13 hectares, safe to say it is vast. There is also a Mosque inside the Souk. Following the devastation caused by the earthquake in 1960, the Souk rose from the rubble as a small market with a handful of tents. Since then it has grown to the size it is today. In 2026 the Souk reached the age of 60. It is surrounded by walls that are 6 metres, roughly 20 feet tall. Visitors can enter the Souk through one of the 15 large gates that are dotted around the walls. We entered the Souk through Gate 10, our Guide took us through and pointed out a handful of stalls, inside the Gate, that were genuine. The rest were classified as Moroccan designer. We then had free time to wander around to explore look for souvenirs, bargains or just to browse. As well as being a tourist attraction it is also where local people come to do their shopping. I think that it would be easier and take less time to list what you cannot buy here. We made our way along the warren of pathways that criss-crossed each other, forming a grid. We wandered around past shops busting at the seams and stalls piled high. There were rows and rows it appeared endless. There were higher quality outlets selling furniture, hand made Berber rugs, authentic leather goods, quality ceramics, oils, spices, traditional clothing, household goods and so much more. Stalls were laden with fresh fruit, vegetables, dates, nuts and spices. They were alongside stalls groaning under the weight of colourful sweets and confectionery. There were trays laid out the were stacked with delicious sweet syrupy, sticky Moroccan cakes. There were so many stalls with hundreds and hundreds of shoes, trainers and sliders just piled up. Large plastic bags were stuffed full of underwear and clothes. Handbags, coats, jackets, belts and scarfs were hanging up all around the place. There were hundreds of tagines and ceramic pots piled high upon each The number of times we were offered to taste a variety of teas, if we had tried them all we would have nearly drowned in the stuff. There were numerous places to eat and drink here, visitors would certainly not go hungry or thirsty here. A number of the stalls had their prices on display, the others it was down to bargaining and haggling. As we walked around we felt perfectly safe, there was no intimidation or pestering by the stall holders. We were invited to look or test something, no thank you, was sufficient. This review is a flavour of the Souk as no review can adequately capture the atmosphere or describe the pulsating life that runs through the Souk, it has to be experienced in person.

+24

You can go there without risk; you will find your happiness. The people are super nice, very polite, and welcoming. This is the third time we are going there, and it will not be the last.