Discover São Paulo in a whole new way with the Afro Sampa Experience, a deep dive into the city's rich Afro-Brazilian history and culture. This isn’t just a tour; it's an enlightening journey that takes you through iconic landmarks like the Mario de Andrade Library, Theatro Municipal, and the Igreja Nossa Senhora do Rosário dos Homens Pretos, where you’ll learn about the cultural and historical influence of the Afro-Brazilian community. Explore Largo da Memória, a site dedicated to the memory of enslaved Black people, and Casa Preta Hub, a dynamic space empowering Black entrepreneurs. The tour ends at Educafro, an institution transforming lives by providing educational opportunities for Afro-Brazilian youth. By joining this tour, you're not just learning about history—you’re supporting local Black initiatives and gaining a deeper connection to São Paulo’s Afro-Brazilian heritage. Book now for an unforgettable journey that will leave you with a new perspective on the city!
Begin the tour at the Mário de Andrade Library, a historic cornerstone of São Paulo's cultural identity. Learn about the contributions of modernist writer Mário de Andrade and his dedication to preserving Brazilian culture, including Afro-Brazilian traditions. Highlight: The library's role in cultural preservation and the connection to Afro-Brazilian identity.
Head to the São Paulo Municipal Theater, a historical site for the founding of the Unified Black Movement (MNU) in 1978. Understand the significant role the theater played in the resistance against racism during the military dictatorship. The story of how young Black individuals from the periphery shaped cultural movements despite economic and racial barriers.
Explore the Church of Our Lady of the Rosary of Black Men, one of São Paulo’s oldest Black brotherhoods. Discover how this site was crucial for mutual aid, Black resistance, and the preservation of Afro-Brazilian religious traditions. The role of the church in offering sanctuary to the enslaved and in the religious syncretism that emerged.
It was a place of suffering for enslaved Africans who were stripped of their heritage and forced into a brutal system of slavery. It's a key place of remembrance in São Paulo, where the city's history of Black oppression is acknowledged.
Visit the Casa Preta Hub, a collaborative space for Black entrepreneurs. Learn about its impact in empowering Black entrepreneurs and preserving Afro-Brazilian culture through art, business, and culture. Casa Preta’s role in fostering creative and economic opportunities for the Black community.
Educafro is a non-governmental organization founded by Frei David dos Santos, dedicated to combating racial discrimination and promoting educational inclusion for Black and low-income populations in Brazil. Its mission is to support access to public and private universities through scholarships, preparatory courses, and psychological support. Educafro also advocates for affirmative policies like racial quotas and promotes ethnic diversity in the job market. The organization’s approach combines academic content with citizenship training, anti-racist education, and the promotion of Afro-Brazilian culture and Black identity.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Afro Sampa Walking Tour lasts about 3 hours. The itinerary has 6 stops.
Prices start at $89 per person for this Sao Paulo experience, booked through Viator with the price shown before checkout. There are 2 booking options, so the final price depends on the option you choose.
Yes. Cancel at least 1 day before the start for a full refund. Later cancellations are non-refundable.
The meeting point is Main entrance of Mario de Andrade's Library, a historic cornerstone of São Paulo's cultural identity. Learn about the contributions of modernist writer Mário de Andrade and his dedication to preserving Brazilian culture, including Afro-Brazilian traditions. Hotel pickup is not part of this experience.
The experience is available in PT, EN, ES.
It is a private experience: only your party takes part. Up to 15 travellers can book together.
Yes, bookings are confirmed instantly.
Travellers rate it 4.9 out of 5 across 13 verified reviews; it is run by Gregtur Turismo.
Had an awesome experience with Deborah. Unfortunately, one of us was ill, but Deborah went out of her way to find some tea and asked if we wanted to reschedule. Because of time constraints on our trip we continued on and learned much about the Afrosamba experience in São Paolo
Deborah was an amazing tour guide! Her passion of the history of Afro Brazilians was so inspiring. I couldn’t recommend her enough❤️
If you’re interested in learning about São Paulo through the lens of a local, please book this tour! Déborah was our tour guide. She was able to provide a perspective we could never experience personally and a learning experience that was unforgettable. Déborah was kind, knowledgeable, patient, and amazing woman. I love that my purchase of the tour gives back to the community, feels like an ethical way of being a tourist. If you’re someone who wants to gain more knowledge of Black culture and provide back to the community, please book here!
She is so sweet and made the tour really special! She shared so much interesting Brazilian history while also giving us plenty of time to explore at our own pace. It was especially great traveling with my one-year-old daughter, as we never felt rushed. Highly recommend! ❤️
Excellent presentation, very knowledgeable on all items of the city.
Deborah was awesome and very knowledgeable highly recommend!!
Deborah is one of the kindest human beings you might ever meet. She interweaved her personal struggles as. Black Brazilian with the larger struggle of resistance for Black people locally, regionally, and globally. She had so much information and context about each stop and we made friends along the way. Even when it was difficult Deborah translated cultural information for me and made sure I felt like I belonged fully, as myself. Amazing Tour!
We were visiting Sao Paulo from USA and decided to take a chance and book this tour. It did not disappoint. The tour was very informative and each location we visited gave more insight on the afro community history, struggle for freedom and resilience. Deborah is an excellent guide, very knowledgeable, and quite personable. Definitely recommend.
Thank you for choosing our Afro Sampa Walking Tour and for sharing your experience! 💙 We’re so happy to hear that the tour gave you a deeper understanding of São Paulo’s Afro-Brazilian history, culture, and the inspiring stories of resilience behind the places you visited. This is exactly the experience we hope to create for every guest. ✨ We’ll be sure to share your wonderful feedback with Deborah. She’ll be delighted to know that her knowledge and warm personality made such a positive impression. Thank you for your recommendation, and we hope to welcome you back to discover even more of Brazil on your next visit! 🇧🇷😊
Deborah was very knowledgeable and informative. She is one of the greatest guides that we have had. I definitely would recommend her. Marcco & Melissa
Thank you so much, Marcello and Melissa, for the wonderful review! 🙏 We're so happy to hear that Deborah provided such an enriching experience and that she was one of the best guides for you. 💡✨ She will definitely be thrilled with this amazing feedback! See you next time! 🌍👏
The tour was a great way for my to learn about black Catholic spirituality and the contributions black people are making in São Paulo.
| Tour | Duration | Rating | Price | |
|---|---|---|---|---|
| Afro Sampa Walking Tour | 3 hours | 4.9 (13) | $89 | |
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