United Kingdom · rank 22 of 50 · August 2026 data
How much do tours cost in London?
The typical bookable experience in London costs €55 per person, 8% below the global median of €60. Half of the 48 most-viewed listings cost between €24 and €102, and 48% are under €50. London sits in the middle of the index, €1 below the Europe median of €56.
Dot = London. Tick = global median €60. Source: Excurgo Tour Price Index, August 2026, 2,400 tours in 50 cities.
What tours cost in London by type, checked September 12, 2026
Live listings in your currency (USD). "From" is the cheapest option found, the median is the middle price of everything listed for that type.
| Tour type | From | Median | Listings priced |
|---|---|---|---|
| Guided walking tour | $6 | $37 | 48 |
| Food tour | $19 | $98 | 48 |
| Skip-the-line tickets | $14 | $215 | 48 |
| Boat or river cruise | $13 | $109 | 48 |
| Day trip | $11 | $130 | 48 |
Compare everything on things to do in London, where each tour shows its current price and the date it was checked.
How the London figures were collected
In August 2026 we took the 48 most relevant listed experiences for London from the Viator Partner API and recorded the lowest per-person price of each, converted to euros. Median, quartiles and the under-€50 share come from those 48 prices; the rank compares London with 49 other cities measured the same way. The live table and the tour cards above use current listings and your selected currency.
Free to reuse with attribution: CSV · JSON · full write-up.
Questions about tour prices in London
What does a typical tour cost in London?
The median lowest per-person price across the 48 most-viewed experiences in London is €55 (August 2026 data). Half of the listings fall between €24 and €102, and 48% cost under €50.
Is London cheap or expensive for tours?
London sits in the middle of the index: rank 22 of 50, 8% below the global median of €60 and €1 below the Europe median of €56. The cheapest city in the index is New Delhi (€29), the most expensive is Amman (€156).
What is the cheapest kind of tour in London?
Right now the lowest median by type is guided walking tour at about $37, and the cheapest well-rated listing starts from a few euros. Guided city walks are the most price-stable product everywhere: €25–€35 in most of the world.
Are these the prices I will pay?
They are "from" prices: the lowest per-person option at the time of collection, converted to euros. Your date, group size and options change the final price. Every tour page on Excurgo shows the current price with the date it was checked, and the live table above is refreshed daily.