Seoul Highlights Tour: Gyeongbok Palace, Insadong & N Seoul Tower

Gwanghwamun Square is a historic landmark located in the heart of Seoul, South Korea, known for its iconic statues, vibrant atmosphere, and significance as the gateway to the city's cultural and political heritage.

Hidden in the heart of bustling downtown Seoul, Jogyesa Temple offers a rare glimpse into Korea’s living Buddhist tradition. Founded in 1935, this tranquil sanctuary contrasts strikingly with the city around it. Step through the symbolic Iljumun Gate into a world of peace, where centuries-old pine and locust trees shade the magnificent Daeungjeon Hall. Inside, golden Buddha statues shine softly in the light, inviting visitors to pause, reflect, and experience a moment of serenity.

You will witness the royal guard changing ceremony at Gwanghwamun, an event that marks the changing of the royal guards and confirms their identities. Begin your journey at Gwanghwamun Gate, where the colorful Royal Guard Changing Ceremony brings the traditions of the Joseon Dynasty to life. Then step inside Gyeongbokgung Palace, the grandest and most beautiful of Korea’s royal palaces. As you wander through its sweeping courtyards and ornate halls, imagine the daily life of kings and queens centuries ago. Highlights include Geunjeongjeon Hall, where formal state affairs were held, Gangnyeongjeon Hall, the king’s private residence, and the picturesque Gyeonghoeru Pavilion, once used for royal banquets beside a tranquil pond. (Please note: On Tuesdays, when Gyeongbokgung and the National Folk Museum are closed, the tour will instead visit Deoksugung Palace and the Presidential Blue House Museum.)

Step inside the National Folk Museum of Korea, located within the grounds of Gyeongbokgung Palace, and explore the everyday lives of Korean people throughout history. Through thousands of artifacts, interactive exhibits, and life-sized replicas, the museum vividly illustrates how Koreans lived, worked, and celebrated across the centuries. A highlight is the recreated traditional village street, where you can walk through shops and homes from the early 20th century—right at the moment when electricity first entered daily life. It’s a fascinating way to experience Korea’s cultural heritage and see how tradition shaped the modern nation.

(Pass by the Presidential Blue House). Have you heard about the Blue House? This is the Korean Presidential House. Did you know? The name comes from the translation of Cheong Wa Dae which means “pavilion of blue tiles.” On a clear day, you can admire the peak called Bukaksan located behind the Blue House. The view looks like a watercolor painting.

Ginseng Museum & Shopping

Explore Insadong, Seoul’s cultural district known for its traditional tea houses, art galleries, local crafts, and street food. Enjoy free time to browse unique souvenirs, experience Korea’s artistic heritage, and have lunch at one of the many local restaurants and cafés.

Please note: Namsangol Hanok Village is closed on Mondays. On Mondays, the tour visits Bukchon Hanok Village instead, while Namsangol Hanok Village is visited on all other days. Discover Namsangol Hanok Village, a beautifully preserved collection of traditional Korean homes at the foot of Namsan Mountain. Explore historic hanok houses, learn about life during the Joseon Dynasty, and experience Korea’s rich cultural heritage in the heart of modern Seoul.

Ride the Namsan Cable Car and enjoy panoramic views of Seoul as you ascend Namsan Mountain. This scenic journey offers a unique perspective of the city, showcasing the contrast between Seoul’s modern skyline and historic landmarks before arriving at the iconic N Seoul Tower area.

(N Seoul Tower Observatory admission is not included) End your day at N Seoul Tower, one of Seoul’s most famous landmarks. Enjoy spectacular panoramic views of the city from Namsan Mountain and capture unforgettable photos of Seoul’s unique blend of modern architecture and natural beauty.

Explore Gwangjang Market, one of Seoul’s most iconic traditional markets. Sample authentic Korean street food, browse local shops, and experience the vibrant energy that has made this market a favorite among both locals and visitors.

Drop off location