7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay

Leave the crowds of Montego Bay behind and head west for a laid-back day of sun, sea, and Jamaican vibes in the beautiful beach town of Negril. This full-day guided tour combines some of Negril’s most famous attractions in one unforgettable experience. Your journey begins with a scenic coastal drive through small towns and lush countryside, giving you a glimpse of authentic Jamaican life along the way. Once in Negril, your first stop is the iconic Seven Mile Beach, known for its soft white sands, calm turquoise waters, and relaxed atmosphere. You’ll have time to swim, soak up the sun, take a stroll, or enjoy a refreshing drink at one of the many beachfront bars or cafes.

Next, enjoy a complimentary stop for shopping where you can browse local craft markets and souvenir shops for handmade items, jewelry, Blue Mountain Coffee, rum, and more. It’s a great opportunity to take a piece of Jamaica home with you or pick up a gift for someone special. The final stop is at the world-famous Rick’s Café, perched on rugged cliffs above the Caribbean Sea. Known for its lively atmosphere, reggae music, and breathtaking sunsets, Rick’s is also a hotspot for cliff diving. Whether you jump in yourself or just watch others take the plunge, it’s a thrill to remember. As the sun sets over the water, relax with a cold drink, enjoy the view, and soak in the true spirit of Negril. After the sun dips below the horizon, you’ll head back to Montego Bay with unforgettable memories of your day on the western coast.