Tours/Negril/Negril's 7 miles Beach and Rick's Café
Viator · group up to 30 pax

Negril's 7 miles Beach and Rick's Café

4.4(17)Negril1 hour
VIATOR4.5(11)TRIPADVISOR4.3(6)

Description

The seven miles beach and Rick's cafe are the two most famous posts in Negril so there is no better way to experience this but with DG Tours And Transportation we guarantee nothing but the best service and experience.

Tour Options

Princess Hotel
  • princess hotel Duration: 5 hours Green Island Pickup included
From Negril Hotels
  • Duration: 4 hours Pickup included
From Grand Palladium
  • Duration: 5 hours Pickup included
From Montego Bay Hotels
  • Duration: 6 hours Pickup included

Itinerary

120 min

The iconic Seven Mile Beach in Negril is perhaps the best example of an ideal tropical setting. As the name suggests the beach goes on and on and is loaded with activities and attractions that are sure to delight.

Pass by

Rick's Cafe in Negril is one of Jamaica's most famous hot spots. It's actually a bar and restaurant, but most people go there for heart-throbbing cliff jumping, and breath-taking sunsets! Located at the top of a 35-foot high cliff on the far west end of Jamaica, it boasts some of the best, uninterrupted, sunsets in the world!

Highlights

Air-conditioned vehicle

What's included

Included
Air-conditioned vehicle
Not included
Alcoholic Beverages
Beach chairs and umbrellas

Traveller Ratings

4.4
17 reviews
5
12
4
2
3
2
2
0
1
1

Important Information

  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Infants are required to sit on an adult’s lap
  • Suitable for all physical fitness levels

Reviews(17)

T
Tiffany_W
March 16, 2026
Demar was amazing. It was...

Demar was amazing. It was just me so I didn’t need to gone whole day. I just wanted to grab lunch at margaritaville and walk on beach and shop then was done. Didn’t need to go back to Ricks since I’d been there every night this week

Operator response

Thank you so much for your kind words! We’re glad Demar made your experience a great one and tailored the trip perfectly to what you needed. We truly appreciate you choosing us and hope to see you again on your next visit!

P
Padirajan
March 8, 2025
Fun day in Negril, Jamaica

This was the best way to spend 4-5 hours to see the seven mile beach and Rick’s cafe in Negril. Our driver and guide was Demar Gray. He was very flexible and you could spend as long as you wanted in each point of interest. Overall it was a fun day and would strongly recommend taking DG Tours for tours and transportation while you are at Negril.

Operator response

Thank you for your wonderful review! We’re thrilled to hear that you had such a great time exploring Seven Mile Beach and Rick’s Café with Demar. Providing flexible and enjoyable experiences is what we strive for, and we’re glad Demar made your day memorable. We truly appreciate your recommendation and look forward to welcoming you on another adventure with DG Tours in the future!

S
Stephanie_A
October 10, 2024
Excellent guide

Our guide (Shelton) was fantastic! He was friendly, knowledgeable and gave us lots of facts about Negril and the surrounding villages. He added in a couple more stops for us, one at the Negril sign and one at a souvenir shop at no extra charge. Seven mile beach was beautiful, lots of people trying to sell things but fine if you just say no. Drinks and atmosphere at Margaritaville were great! Would recommended this trip!

Operator response

Thank you so much for your wonderful review! We’re thrilled to hear that you had a fantastic time with Shelton as your guide. It’s great to know that his friendly and knowledgeable approach, along with the extra stops, made your trip even more enjoyable. We’re also happy that you loved Seven Mile Beach and had a great experience at Margaritaville. We truly appreciate your recommendation and hope to welcome you back for another amazing adventure in the future!

A
Alexandra_C
July 30, 2024
Unmissable Trip

Had a fabulous day. Demar picked us up and dropped us at Negril Tree House. Seven mile beach. Gave us prices of Sunbeds & Umbarella's. $10. Restaurant was reasonably priced to eat Lunch. He asked what time we would like to gp to Rick's Cafe. Picked up by a lovely man called Sheldon. Rick's cafe was amazing. So glad we did this tour. On way home Sheldon stopped at a pharmacy, as I needed Repelent. Such a Gentleman!!

Operator response

Thank you for your fantastic review! We’re thrilled to hear you had a fabulous day with us. It’s great that you enjoyed your time at Negril Tree House and Seven Mile Beach. We’re glad Demar and Sheldon made your experience even more memorable. We’ll be sure to pass along your kind words to them. We hope to welcome you back on another tour soon!

5
52pcygzqh9
April 29, 2024
Mediocre

The blue water and cliffs were beautiful to see. For the price, lunch should’ve been included. I stayed in Negril across from 7 mile beach so I thought it was a waste of money. I had lunch and opted out of the beach. It’s great if you’re staying outside of Negril. Rick’s Cafe is overpriced

Operator response

We’re glad to hear that you enjoyed the beautiful views of the blue water and cliffs during your visit. It’s important to note that private transportation often comes with added convenience and personalized service, which may result in a higher cost compared to group transportation. However, we understand that transparency about pricing and inclusions is crucial for our guests’ satisfaction. In the future, please don’t hesitate to reach out to us to clarify any details before making a booking. We’re always here to assist you and ensure that your experience meets your expectations. Thank you again for your feedback, and we hope to have the opportunity to welcome you back in the future.

K
Kristina_F
November 28, 2023
Brilliant afternoon!

What a beautiful beach! Walked for miles and as a solo traveller felt safe. Then onto Ricks cafe which had a brilliant atmosphere. Watched the cliff jumping, enjoyed a meal/drink and listened to the music

Operator response

Thank you for leaving us this review. We’re are happy you had a great experience! If you ever need transportation again, we’ll be happy to assist you. Safe travels!

A
anniedN4371YL
September 23, 2023
Beautiful Beach

Seven Mile Beach was absolutely stunning! Unfortunately we probably won't be back to stay since we didn't get to relax as we wanted. I am not exaggerating when I say we were approached by vendors every 5 minutes when we were on the beach. a couple of the vendors were aggressive. One calling a man nasty names another swearing us everyone for not letting him draw their portrait. :(

Operator response

Thank you for sharing your feedback about your recent excursion. We are genuinely sorry to learn about your experience with the vendors, and we understand how it can impact your relaxation. Please take into consideration that we at DG Tours and Transportation has no control over who uses the beach so all that you had experience was out of our control however we do apologize about your recent experience. Thank you for choosing DG Tours and Transportation.

R
Reginald_W
July 22, 2023
Don’t do it!

This was a horrible tour and waste of time and money! I would not recommend this for any…I thought this would be a tour to see and experience true Jamaican culture; it was not!!!

2 people found this helpful
J
Jamie_B
May 6, 2023
Great

Demar was great! Happy that we went and got to see towns off of the resort. Your guide was prompt, knowledgable and friendly.

Operator response

Thank you for leaving this review. I am glad you are happy with the service received. It was my pleasure been your driver.

9
999darlas
April 30, 2023
Once in a lifetime experience

What a great day. We were picked up At resort and brought to margaritaville on 7 mile beach. The water was so clean and breathtaking. We were picked back up and went to ricks cafe. Enjoyed breathtaking views and such a thrill to jump off the cliff. Picked back up and brought to resort. Our guide was impeccable. On time and very knowledgeable. A great experience

Operator response

Thank you for sharing a review of your recent experience. Our team is committed to proving high quality customer service, and we're thrilled to hear that we made a good impression on you.

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