Tours/Chicago/Color Factory Chicago Ticket
Viator

Color Factory Chicago Ticket

4.6(42)Chicago1 hour
VIATOR4.8(24)TRIPADVISOR4.5(18)

Description

Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory Chicago celebrates the joy of color. Guests embark on a bright and colorful journey through 14+ immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Fun for all ages, each visit includes surprise giveaways, sweet treats, and complimentary digital photos. From the lobby to the gift shop and every colorful moment in between, our spaces are as inclusive as they are dynamic and celebratory. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators. Jump into color with us! Please note: At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry. Minors under the age of 18 will not be allowed inside without a parent or guardian.

Tour Options

Color Factory Chicago Ticket

Itinerary

Admission included

Color Factory is an unforgettable art adventure located in the Willis Tower. Voted the #1 immersive art experience in America by USA Today readers! Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of Chicago. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful.

Highlights

All Fees and Taxes

What's included

Included
All Fees and Taxes

Traveller Ratings

4.6
42 reviews
5
35
4
3
3
2
2
0
1
2

Important Information

  • Wheelchair accessible
  • Service animals allowed
  • Public transportation options are available nearby
  • Suitable for all physical fitness levels

Reviews(42)

L
lanettee2026
June 30, 2026
Skip this and go to a different museum.

We were highly disappointed. This is also not that easy to find. You will go into what looks almost like a food court. You need to find the escalators in the back and go down two floors. This is not that large and there are a lot of mirrors. You do get to try a couple different taffies, choose a colored fortune cookie (mine just tasted like a regular fortune cookie) and get a bag of candy if you want. There is a floating ball room that you can have your picture taken in and a ball pit section with two slides but is not a large area. I will say that the employees are super friendly so A+ there but I would not recommend this.

E
Erica_K
June 6, 2026
Almost everyone in the...

Almost everyone in the audience got chosen to participate in the magic. It was amazing and he was a great magician. No matter how hard you watch, you’ll never be able to catch just how he does it. It is family friendly but you should expect frequent jokes that your kids may not understand.

A
Ariana_T
May 30, 2026
Great experience!!!

Very fun, interactive experience, while also giving some history into Chicago. As people who are musically inclined, it was interesting to read about what different instruments and sounds communicate through color. We had a lot of fun and will do it again!

S
sweetie1030
May 22, 2026
Must do!

This was the highlight of my Chicago trip! This museum is absolutely interactive! You also get free pictures from the rooms you experience.

1 people found this helpful
D
Darnell_J
May 15, 2026
Highly underrated, magical experience.

This was such an interesting and unique experience! Worth the time spent there. There were so many unique artistoc expressions that are unique and definitely deserving of the place. The colors sights sounds are phenomenal. They do cater to persons sensitive to over stimulation as well it is such a well desighned and curated experience with heaps of fun woven in. Definitely worth it!

L
Lexy_J
April 25, 2026
Oh yea

I loved it. It’s a very cute and sweet spot for you and your partner. The scenery and displays are always stunning

P
Paula_M
April 19, 2026
Enjoyed the colorful experience

Very good experience of the senses. Workers were helpful and we enjoyed them. The artist and creative rooms are awesome

B
Bellamaranda715
April 10, 2026
Fun

Very cute experience, had tons of photo opportunities. Didn’t like the fact no one was enforcing the rules and children ran wild moving photos props tat were it to be touched.

J
JaneB872
April 5, 2026
A Must See when visiting Chicago!!❤️🧡💛💚💙💜

The Color Factory in Chicago is a *Must See*! Great for all ages! Located in the Lower Level of Willis Tower, The Color Factory does not disappoint! Interactive exhibits are well presented. The ball pit is a great way for kids to release extra energy and there's a spacious area for parents to take a break. The ball pit is also where the ice cream sample is available. The ice cream is exactly that...A Sample. It was yummy, but don't expect a regular size serving. Staff at Color Factory were great withh our kiddos. Defiantly want to recognize Natasha & Michael for being so welcoming. We visited several museums during our visit to Chicago and Color Factory was definitely our favorite. Enjoy!!❤️🧡💛💚💙💜

2 people found this helpful
J
James_F
April 4, 2026
Color factory experience

My two girls (9 and 5) loved it! Roughly 1.5-2 hours and perfect location in the Willis Tower, made options for lunch really easy. I also thought it was very educational for both of my girls, learning how different senses work together. Highly recommend!

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