Afro Sampa Walking Tour
Description
Discover São Paulo in a whole new way with the Afro Sampa Experience, a deep dive into the city's rich Afro-Brazilian history and culture. This isn’t just a tour; it's an enlightening journey that takes you through iconic landmarks like the Mario de Andrade Library, Theatro Municipal, and the Igreja Nossa Senhora do Rosário dos Homens Pretos, where you’ll learn about the cultural and historical influence of the Afro-Brazilian community. Explore Largo da Memória, a site dedicated to the memory of enslaved Black people, and Casa Preta Hub, a dynamic space empowering Black entrepreneurs. The tour ends at Educafro, an institution transforming lives by providing educational opportunities for Afro-Brazilian youth. By joining this tour, you're not just learning about history—you’re supporting local Black initiatives and gaining a deeper connection to São Paulo’s Afro-Brazilian heritage. Book now for an unforgettable journey that will leave you with a new perspective on the city!
Tour Options
Itinerary
Begin the tour at the Mário de Andrade Library, a historic cornerstone of São Paulo's cultural identity. Learn about the contributions of modernist writer Mário de Andrade and his dedication to preserving Brazilian culture, including Afro-Brazilian traditions. Highlight: The library's role in cultural preservation and the connection to Afro-Brazilian identity.
Head to the São Paulo Municipal Theater, a historical site for the founding of the Unified Black Movement (MNU) in 1978. Understand the significant role the theater played in the resistance against racism during the military dictatorship. The story of how young Black individuals from the periphery shaped cultural movements despite economic and racial barriers.
Explore the Church of Our Lady of the Rosary of Black Men, one of São Paulo’s oldest Black brotherhoods. Discover how this site was crucial for mutual aid, Black resistance, and the preservation of Afro-Brazilian religious traditions. The role of the church in offering sanctuary to the enslaved and in the religious syncretism that emerged.
It was a place of suffering for enslaved Africans who were stripped of their heritage and forced into a brutal system of slavery. It's a key place of remembrance in São Paulo, where the city's history of Black oppression is acknowledged.
Visit the Casa Preta Hub, a collaborative space for Black entrepreneurs. Learn about its impact in empowering Black entrepreneurs and preserving Afro-Brazilian culture through art, business, and culture. Casa Preta’s role in fostering creative and economic opportunities for the Black community.
Educafro is a non-governmental organization founded by Frei David dos Santos, dedicated to combating racial discrimination and promoting educational inclusion for Black and low-income populations in Brazil. Its mission is to support access to public and private universities through scholarships, preparatory courses, and psychological support. Educafro also advocates for affirmative policies like racial quotas and promotes ethnic diversity in the job market. The organization’s approach combines academic content with citizenship training, anti-racist education, and the promotion of Afro-Brazilian culture and Black identity.
Highlights
What's included
Traveller Ratings
Important Information
- Public transportation options are available nearby
- Suitable for all physical fitness levels
Reviews(6)
We were visiting Sao Paulo from USA and decided to take a chance and book this tour. It did not disappoint. The tour was very informative and each location we visited gave more insight on the afro community history, struggle for freedom and resilience. Deborah is an excellent guide, very knowledgeable, and quite personable. Definitely recommend.
Deborah was very knowledgeable and informative. She is one of the greatest guides that we have had. I definitely would recommend her. Marcco & Melissa
Thank you so much, Marcello and Melissa, for the wonderful review! 🙏 We're so happy to hear that Deborah provided such an enriching experience and that she was one of the best guides for you. 💡✨ She will definitely be thrilled with this amazing feedback! See you next time! 🌍👏
The tour was a great way for my to learn about black Catholic spirituality and the contributions black people are making in São Paulo.
Deborah met our group at our hotel with a tour bus to take us into the area of Sao Paulo we were going to walk through. Deborah was welcoming and it was easy to warm to her. The walking tour took in many Afro Brazilian sites the central library to small afro Brazilian entrepreneurs involved in Computer technology; a small arts museum and the Afro Museum the highlight of my trip. Deborah was a wonderful guide and interpreter. It was like walking with a family friend so knowledgeable and so patient with all of our questions about Afro Brazilian life. Our last day in Sao Paulo Deborah escorted us to the airport and gave each of us a small gift. So touching. I hope to return to Sao Paulo and will definitely recommend Deborah for a tour guide
Thank you so much for sharing your experience! I'm so glad you felt so comfortable throughout the tour and that Deborah made a difference in your experience as a guide. We truly appreciate your recommendation! 😊🌟
Great experience with Deborah learning the history of black experience while exploring downtown sites of Sao Paolo.
Hi! 😀 Thank you for your review! We’re glad you enjoyed the Afro Sampa tour with Deborah and that the history and downtown experience were so meaningful 🌆✨. Hope to see you again soon with Gregtur! 🙌
I took a group of postgraduate students from all over the world on a city tour with Deborah. She is an excellent tour guide, attentive to every detail. She presented the city centre through a powerful lens focused on the history of the Black population in São Paulo. Deborah is extremely knowledgeable and flexible, always aiming to provide the best possible experience. I highly recommend her services.
Thank you so much for your thoughtful and powerful feedback! ✊🏿📚 We’re honored to know the tour with Deborah left such a meaningful impact on your group. She is truly passionate about telling the often-overlooked stories of São Paulo’s Black history with depth, care, and respect. We’re grateful for your recommendation and hope to welcome you and your students again for more important and enriching experiences in Brazil. 🇧🇷✨
