Tour Prices in 50 Cities: We Analyzed 2,400 Tours (2026 Study)
What does a tour actually cost in 2026? To find out, we pulled the prices of the 48 most-viewed experiences in each of 50 major cities — 2,400 tours in total — from live booking data in August 2026. The global median came out at €60 per person, but the spread between cities is enormous: the typical tour in Amman costs five times more than in New Delhi, and it is not because guides in Jordan earn five times more. Here is the full data, and what it means for your travel budget.
Key findings at a glance:
- The global median tour price is €60 per person; roughly four in ten listed tours cost under €50.
- Cheapest cities for tours: New Delhi (€29), Krakow (€30), Barcelona (€34), Berlin (€35), Ubud (€36).
- Most expensive: Amman (€156), Reykjavik (€127), Zurich (€119), Hong Kong (€97), Vienna (€95).
- A city's price level reflects what travellers book there, not just local wages: Amman means Petra day trips, Reykjavik means glaciers and the Golden Circle.
- A guided city walking tour costs €25–€35 almost everywhere in the world — the most price-stable product in travel.
The 10 Cheapest Cities for Tours in 2026
Value hunters should look at Central Europe, South-East Asia and North Africa. In Krakow the median across the top 48 experiences is just €30 — guided walks of the Old Town and Kazimierz start under €20, and even a full Wieliczka Salt Mine tour stays around €50. Barcelona is the big-city surprise at €34: intense competition among operators keeps Sagrada Família and Gothic Quarter tours remarkably affordable. In New Delhi (€29), Hanoi (€40) and Ubud (€36), seven or eight of every ten tours cost less than €50, including full-day tours with driver, guide and lunch.
The pattern that emerges: cities where most bookings are city-based experiences — walks, food tours, museums — stay cheap. Prices rise the moment the top sellers become long-distance day trips.
The 10 Most Expensive — and Why
Amman (€156) is the most expensive tour city in our data — and the reason is Petra. The experiences travellers actually book from the Jordanian capital are full-day trips to Petra, Wadi Rum and the Dead Sea: long drives, park fees and often 4x4 transport. The same effect explains Reykjavik (€127), where the top listings are Golden Circle, glacier and volcano tours, and Las Vegas (€89), where they are Grand Canyon trips.
Zurich (€119) combines genuinely high local costs with Alpine day trips to Jungfraujoch and Mount Titlis. Vienna (€95) is a different story: its list is crowded with Mozart and Strauss concert tickets from €38 to €169, which pull the median far above what a simple city walk costs there. Prague (€93) surprised us most — walking tours remain cheap, but the top-viewed listings are dominated by day trips to Bohemian Switzerland and Český Krumlov.
Full Table: Median Tour Prices in All 50 Cities
Prices are the median "from" price per person across the 48 most-viewed experiences per city, in euros. "Typical range" shows the middle half of prices (25th–75th percentile). Sorted from cheapest to most expensive.
| # | City | Country | Median price | Typical range | Under €50 |
|---|---|---|---|---|---|
| 1 | New Delhi | India | €29 | €19–€47 | 81% |
| 2 | Krakow | Poland | €30 | €19–€71 | 60% |
| 3 | Barcelona | Spain | €34 | €22–€62 | 67% |
| 4 | Berlin | Germany | €35 | €24–€76 | 63% |
| 5 | Ubud | Indonesia | €36 | €26–€52 | 69% |
| 6 | Amsterdam | Netherlands | €39 | €28–€99 | 60% |
| 7 | Marrakech | Morocco | €39 | €25–€69 | 60% |
| 8 | Hanoi | Vietnam | €40 | €26–€57 | 69% |
| 9 | Cairo | Egypt | €42 | €26–€72 | 60% |
| 10 | Chiang Mai | Thailand | €42 | €35–€69 | 60% |
| 11 | Madrid | Spain | €42 | €29–€75 | 56% |
| 12 | Cancun | Mexico | €44 | €34–€70 | 58% |
| 13 | Miami | USA | €46 | €32–€78 | 52% |
| 14 | Florence | Italy | €48 | €29–€99 | 58% |
| 15 | Cusco | Peru | €49 | €22–€175 | 50% |
| 16 | Dubrovnik | Croatia | €50 | €30–€90 | 46% |
| 17 | Seoul | South Korea | €51 | €30–€78 | 48% |
| 18 | Edinburgh | United Kingdom | €51 | €25–€81 | 50% |
| 19 | Stockholm | Sweden | €52 | €30–€102 | 44% |
| 20 | Budapest | Hungary | €53 | €35–€98 | 46% |
| 21 | Venice | Italy | €53 | €28–€95 | 44% |
| 22 | London | United Kingdom | €55 | €24–€102 | 48% |
| 23 | Porto | Portugal | €56 | €35–€89 | 42% |
| 24 | Mexico City | Mexico | €58 | €39–€88 | 35% |
| 25 | Rome | Italy | €60 | €33–€129 | 46% |
| 26 | Dublin | Ireland | €60 | €26–€85 | 46% |
| 27 | Copenhagen | Denmark | €62 | €38–€103 | 40% |
| 28 | Bangkok | Thailand | €64 | €46–€86 | 33% |
| 29 | Paris | France | €65 | €43–€100 | 38% |
| 30 | New York City | USA | €65 | €39–€116 | 38% |
| 31 | Los Angeles | USA | €66 | €34–€87 | 40% |
| 32 | Singapore | Singapore | €69 | €44–€130 | 31% |
| 33 | Lisbon | Portugal | €70 | €28–€190 | 31% |
| 34 | Kyoto | Japan | €71 | €47–€102 | 29% |
| 35 | Milan | Italy | €72 | €47–€109 | 31% |
| 36 | Sydney | Australia | €74 | €36–€124 | 38% |
| 37 | Dubai | United Arab Emirates | €77 | €44–€132 | 31% |
| 38 | Athens | Greece | €82 | €45–€140 | 27% |
| 39 | Rio de Janeiro | Brazil | €82 | €41–€155 | 29% |
| 40 | Tokyo | Japan | €83 | €40–€108 | 33% |
| 41 | Cape Town | South Africa | €85 | €46–€141 | 29% |
| 42 | San Francisco | USA | €87 | €61–€127 | 17% |
| 43 | Istanbul | Turkey | €87 | €67–€180 | 10% |
| 44 | Las Vegas | USA | €89 | €52–€131 | 19% |
| 45 | Prague | Czech Republic | €93 | €47–€149 | 27% |
| 46 | Vienna | Austria | €95 | €38–€169 | 35% |
| 47 | Hong Kong | China | €97 | €51–€175 | 25% |
| 48 | Zurich | Switzerland | €119 | €82–€299 | 13% |
| 49 | Reykjavik | Iceland | €127 | €77–€181 | 21% |
| 50 | Amman | Jordan | €156 | €88–€340 | 17% |
What the Regions Tell Us
By continent, the median of city medians runs: Europe €56, Asia €58, the Americas €65, Middle East & Africa €77. Europe's average hides the widest internal split — €30 in Krakow versus €119 in Zurich, a factor of four inside one continent. The Nordics and the Alps are consistently the priciest corner of Europe; the Iberian and Central European cities the cheapest. In Asia, Japan and Hong Kong (€71–€97) now cost two to three times more than Vietnam or Indonesia (€36–€40).
Beware the Average: the Istanbul Effect
One methodological warning for anyone comparing tour prices: averages lie. Istanbul's mean price in our sample is €404 — yet its median is €87. The gap comes from multi-day Cappadocia and Turkey packages listed alongside city tours; a handful of €2,000+ itineraries drags the arithmetic average into fantasy territory. The same distortion inflates Cusco (multi-day Machu Picchu treks) and Lisbon (multi-day Portugal circuits). That is why every figure in this study uses the median: the price of the middle tour, immune to luxury outliers.
How to Use These Numbers When Planning
- Budget €25–€35 for a guided city walking tour in almost any city on Earth — from Krakow to Kyoto, this product barely varies.
- Expect day trips to cost 2–3× a city tour. If the thing you came for is out of town (Petra, the Golden Circle, the Grand Canyon), budget €100–€180 per person.
- In the cheapest ten cities, €50 a day per person covers a serious guided experience daily; in Zurich or Reykjavik the same money buys roughly one tour every three days.
- Book the flagship, improvise the rest. Prices for iconic sell-out experiences (Alhambra, Sagrada Família, Last Supper) rise with scarcity — reserve those first, keep cheap walks flexible.
- Compare medians, not averages, whenever a platform or article quotes an "average tour price".
Methodology
Prices were collected in August 2026 via the Viator partner API. For each of the 50 cities we sampled the 48 most relevant listed experiences — the results a traveller actually sees first — and recorded the public "from" price per person, in euros. We report medians and interquartile ranges rather than averages to neutralise multi-day and private-luxury outliers. The sample covers 2,400 experiences. Prices are dynamic and will drift with seasons and exchange rates; treat the figures as a planning benchmark, not a quote. This study may be freely cited with a link to this page.